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201501 gests423 s6_part_i

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innovation - intellectual property - license - technology - spin-off

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201501 gests423 s6_part_i

  1. 1. 1 GESTS423 Intellectual Property Management & Technology Transfer Session 6: Valorisation plan Step I: What? Azèle Mathieu, PhD February - June 2015
  2. 2. Which concepts of the course does this article illustrate? GESTS423 – Technology Transfer – © Azèle Mathieu 2 INSIGHTS REGARDING THE ARTICLE “Graphene: Patent surge reveals global race?”
  3. 3. Concepts illustrated in the article GESTS423 – Technology Transfer – © Azèle Mathieu 3  European paradox  # patents, indicator of industry interest, S-curve, tecnology curve, adoption  Triple Helix model  Absorptive capacity  Product-patent => process-patent more easy to applied for  Open innovation  Offensive strategy  Lack of structural funds for universities/public research  Invention with different applications  Public support  Innovation output: patent, what does it mean?  Technology frontier  Gap/delay between research/innovation and impact on the economy  Open innovation, diminution of private labs, lack of absorptive capacity  Underinvestment
  4. 4. GESTS423 – Technology Transfer – © Azèle Mathieu 4 WHAT SHOULD YOU TAKE INTO ACCOUNT WHEN COMMERCIALISING A PATENT?
  5. 5. The Valorisation Plan (VP) GESTS423 – Technology Transfer – © Azèle Mathieu 5  As you make a Business Plan when you want to launch a new company  You make a Valorisation Plan when you want to make a new invention/competences useful for the society  The VP is built around 4 main axes: ● What? ● To who? ● How much? ● How?
  6. 6. Agenda for forthcoming courses • The Valorisation Plan ● What? ● To who? ● How much? ● How? GESTS423 – Technology Transfer – © Azèle Mathieu 6
  7. 7. VP: What? GESTS423 – Technology Transfer – © Azèle Mathieu 7 May look obvious at first sight… … but it is not  Understand what you have in hands  Define what you will (not) sell and to who
  8. 8. VP: What? GESTS423 – Technology Transfer – © Azèle Mathieu 8 (i) Technologie(s) – invention? (ii) Patent(s)? (iii) Innovation? (iv) Market(s) & industrie(s)?
  9. 9. 3D printing GESTS423 – Technology Transfer – © Azèle Mathieu 9 “Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did....Just as nobody could have predicted the impact of the steam engine in 1750—or the printing press in 1450, or the transistor in 1950—it is impossible to foresee the long-term impact of 3D printing. But the technology is coming, and it is likely to disrupt every field it touches.” — The Economist, February 10, 2011
  10. 10. 3D printing - technologies GESTS423 – Technology Transfer – © Azèle Mathieu 10 Type Technologies Extrusion Fused deposition modeling (FDM) Robocasting Wire Electron Beam Freeform Fabrication (EBF3) Granular Direct metal laser sintering (DMLS) Electron-beam melting (EBM) Selective laser melting (SLM) Selective heat sintering (SHS) [30] Selective laser sintering (SLS) Powder bed and inkjet head 3D printing Plaster-based 3D printing (PP) Laminated Laminated object manufacturing (LOM) Light polymerised Stereolithography (SLA) Digital Light Processing (DLP)
  11. 11. 3D printing – intellectual property rights GESTS423 – Technology Transfer – © Azèle Mathieu 11  Modelling  Printing  Copyright, trademark, patent, industrial design…  Industry use  Education/industry use  Consumer use
  12. 12. Applications of 3D printing GESTS423 – Technology Transfer – © Azèle Mathieu 12 Application 1
  13. 13. How do they interrelate? GESTS423 – Technology Transfer – © Azèle Mathieu 13 Protected or not (patent?)
  14. 14. Creativity: a prerequisite of invention and innovation GESTS423 – Technology Transfer – © Azèle Mathieu 14
  15. 15. VP: What? GESTS423 – Technology Transfer – © Azèle Mathieu 15 Technology 1 Technology 2 Technology 3 Invention Patent? Application 1 Application 2 Application 3 Application 3 Licensing/selling agreement
  16. 16. (i) Technologie(s) - invention GESTS423 – Technology Transfer – © Azèle Mathieu 16  Field  Applications  Degree of novelty  Method – product  Development stage & time to market ● Proof of concept (POC) ● Proof of business (POB) ● Complementary assets
  17. 17. Invention – Example: Graphene GESTS423 – Technology Transfer – © Azèle Mathieu 17  New material  Extremely resistant, thin, light  1m²=€600Billions; 0,77 milligrams  Multiple applications  Nokia get a 1$Billion to develop consumer uses
  18. 18. POC – Example: Clinical trials GESTS423 – Technology Transfer – © Azèle Mathieu 18
  19. 19. (ii) Patent(s) GESTS423 – Technology Transfer – © Azèle Mathieu 19  Inventor(s)  Applicant(s)  Priority date  Geographical scope  Prior art search  Dependency  Other/related Intellectual Property Rights (IPR)
  20. 20. MARKET (BUYERS) INDUSTRY (SELLERS) MACRO LEVEL Market attractiveness Industry attractiveness MICRO LEVEL Customer readiness to buy Understanding the industry KSF GESTS423 – Technology Transfer – © Azèle Mathieu 20 Source: © Olivier Witmeur (2012), adapted from John Mullins (2006) (iii) Market & Industry Opportunity validation framework
  21. 21. GESTS423 – Technology Transfer – © Azèle Mathieu 21 MARKET (BUYERS) INDUSTRY (SELLERS) MACRO LEVEL Statistics and press Industry Analysts + Specialized press MICRO LEVEL Interviews with customers/Focus Groups/Pools + Observation Interviews with experts + observation Source: © Olivier Witmeur (2012), adapted from John Mullins (2006) (iii) Market & Industry Opportunity validation framework
  22. 22. (iii) Industry GESTS423 – Technology Transfer – © Azèle Mathieu 22  Existing industry players ● To identify them via:  Available analysis  PatentScope  Prior art search  … ● Structure of the value chain: R&D, manufacturing,...  Existing solutions ● Competitive – substitute ● Advantages – inconvenient
  23. 23. Finding useful business information via patent databases 23  Who is applying and/or inventing similar patented inventions?  What is their strategy in terms of patent application procedure? For ex.: geographical expansion?  2 patent tools to better exploit: ● PatentScope ● Prior art search performed by specialist and/or based on patent databases © Azèle Mathieu
  24. 24. Using PatentScope to find useful business info – an example 24  Find similar patents based on: ● Title ● Field ● Name of the inventor ● Date ● Number ● International Patent Classification (IPC) © Azèle Mathieu
  25. 25. 25 © Azèle Mathieu International Patent Classification http://www.e po.org/searchi ng/essentials/ classification/i pc- reform.html Using PatentScope – Step 1: IPC
  26. 26. 26 © Azèle Mathieu Using PatentScope – Step 2: search  IPC: G01N33/68 : http://web2.wipo.int/ipcpub/#refresh=page  PatentScope: http://patentscope.wipo.int/search/en/search.jsf o ! Coverage information ! o Results Who else? Applicants and inventors? Where do they patent? When?
  27. 27. 27 © Azèle Mathieu Who else has applied for patents in class G01N33/68 and for how many patents?
  28. 28. 28 © Azèle Mathieu Who has been the inventor of patents in class G01N33/68 and for how many patents?
  29. 29. 29 © Azèle Mathieu When have these patents of class G01N33/68 been published?
  30. 30. 30 © Azèle Mathieu Where have these patents of class G01N33/68 been applied for?
  31. 31. 31 © Azèle Mathieu (iii) Market(s) & Industrie(s) Analysis “tools”  SWOT  BCG Growth-Share Matrix  Porter’s five forces analysis  PESTEL  …
  32. 32. 32 © Azèle Mathieu (iii) Market(s) & Industrie(s) Information sources  The inventor!  Interviews with users, specialists, companies active in the field,…  Specialised market databases: Medtrack, Profound,…  Business databases: US Securities and Exchange Commission (SEC), Amadeus, Belfirst, Business Source Premier,…  Patent databases: Esp@cenet, USPTO, WIPO (+ PatentScope),…  Reports from consulting firms: Ernst & Young, Bain & Company, Mc Kinsey, Arthur D Little,…  Websites of professional associations: Essenscia, Unamec, Agoria,…  Other: Kompass, Google,…
  33. 33. References GESTS423 – Technology Transfer – © Azèle Mathieu 33 • Cohen, W.M. and D.A. Levinthal (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), pp.128-152.  Christensen, C. (03/11/2012). A Capitalist’s Dilemma, Whoever Wins on Tuesday. The New York Times.  European Communities – Gate 2 Growth (2002). A Guide to Financing Innovation.  Guellec, D. and B. van Pottelsberghe de la Potterie (2007). The economics of the European patent system : IP policy for innovation and competition. Oxford : Oxford University Press, 250 p. (ISBN : 9780199216987 ; 9780199292066 ; 0199216983)  Markides, C. C. (2012). How disruptive will innovations from emerging markets be? MIT Sloan Management Review, 54 (1), p.23.  Mullins, J. (2006). The New Business Road test. What entrepreneurs and executives should do before writing a business plan.  Peeters, C. and B. van Pottelsberghe de la Potterie (2007). Economic and management perspectives on intellectual property rights. Basingstoke [England] : New York : Palgrave Macmillan, 266 p. (ISBN: 9781403949639 , 1403949638)

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