The Changing Landscape of
Technology Commercialization

ACCT Innovation 2013
Toronto, Canada
December 5, 2013
Agenda
• Fortune 100 Balance
• Technology Positioning
• TTO Roadblocks
• IP Issues
From the perspective of the Fortune 100...
Fortune 100 Thought Process
Complex balance not just about the technology
Technology Needs:
• Market validation
• Working ...
Positioning of Technology
Where is the commercialization positioned?
Innovators

The Hidden Chasm
(for Tech Transfer)

Lab...
Technology Transfer Roadblocks
Comments to the Tech Transfer Office / Venture:
• “Can’t integrate with the corporate proce...
Patent Specific Issues
Planning & Execution:
• Assignment & ownership
• Coverage and timing

© 2013

Messaging:
• IP linke...
The Founders Dilemma:
“Do you want to be rich, or do you
want to be King?”
Thank You
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Technology Transfer (TTO) Commercialization and Patent Influence, from a Fortune 100 perspective.

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The Changing Landscape of Technology Commercialization from a Fortune 100 perspective, including Tech Transfer Office roadblocks and IP (Patent) issues. Presented at the ACCT Innovation Partnerships conference.

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Technology Transfer (TTO) Commercialization and Patent Influence, from a Fortune 100 perspective.

  1. 1. The Changing Landscape of Technology Commercialization ACCT Innovation 2013 Toronto, Canada December 5, 2013
  2. 2. Agenda • Fortune 100 Balance • Technology Positioning • TTO Roadblocks • IP Issues From the perspective of the Fortune 100 © 2013 Prepared for ACCT Innovation 2013 IPStrategy.ca Page 2
  3. 3. Fortune 100 Thought Process Complex balance not just about the technology Technology Needs: • Market validation • Working prototype • Customer validation • Channels and scalability • Unlocking and aligning with the value proposition • Alternative to the technology • Strategic pricing © 2013 Corporate Influencers: • Personal motivators • Global businesses • Project timelines • Internal DNA • Risk tolerance • Budget Prepared for ACCT Innovation 2013 IPStrategy.ca Page 3
  4. 4. Positioning of Technology Where is the commercialization positioned? Innovators The Hidden Chasm (for Tech Transfer) Lab © 2013 The Chasm (for Industry) Prototype Product Early Adopters Early Majority Late Majority Laggards Product Ready needs to be: • Proven • Scalable • Sellable • Business Prepared for ACCT Innovation 2013 IPStrategy.ca Page 4
  5. 5. Technology Transfer Roadblocks Comments to the Tech Transfer Office / Venture: • “Can’t integrate with the corporate process & timelines” • “I need to ship product, not wait for approvals” • “Don’t fully understanding the core business” • “Concerns about scalability, or working as promised” Comments to the Internal Champion • Multiple stakeholders but only 1 technical value proposition • This will impact another business, or awaken a competitor • Has become a legal + technical + business decision now © 2013 Prepared for ACCT Innovation 2013 IPStrategy.ca Page 5
  6. 6. Patent Specific Issues Planning & Execution: • Assignment & ownership • Coverage and timing © 2013 Messaging: • IP linked to future success • Covers F100 gap Prepared for ACCT Innovation 2013 IPStrategy.ca Page 6
  7. 7. The Founders Dilemma: “Do you want to be rich, or do you want to be King?”
  8. 8. Thank You

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