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Enterprise Link BuildingThe Thinking & The DoingDoug PlattsSenior Director, Natural Search@dougplatts                     ...
New York | March 19–23, 2012 | #sesny        UNDERSTANDING OPPORTUNITYVisibility ‘plus’ ( Search Volume * SERP Click Throu...
New York | March 19–23, 2012 | #sesnyBUSINESS OBJECTIVES                                        @dougplatts
New York | March 19–23, 2012 | #sesnySEASONALITY                                       @dougplatts
New York | March 19–23, 2012 | #sesnyNEW VS ESTABLISHED                                        @dougplatts
New York | March 19–23, 2012 | #sesnyREPORTING VALUE                                      @dougplatts
New York | March 19–23, 2012 | #sesnyDOMAIN MANAGEMENT                                      @dougplatts
New York | March 19–23, 2012 | #sesnyCATEGORIES                                http://producten.hema.nl/                  ...
New York | March 19–23, 2012 | #sesnySUB-CATEGORIES                                     @dougplatts
New York | March 19–23, 2012 | #sesnySUB-CATEGORIES                                     @dougplatts
New York | March 19–23, 2012 | #sesnyPRODUCTS                                    @dougplatts
New York | March 19–23, 2012 | #sesnyENCOURAGE SHARING                                       @dougplatts
New York | March 19–23, 2012 | #sesnySIGNALS RATHER THAN LINKS                                           @dougplatts
New York | March 19–23, 2012 | #sesnyURL STRATEGY                                    @dougplatts
New York | March 19–23, 2012 | #sesnyCONTENT STRATEGY                                      @dougplatts
New York | March 19–23, 2012 | #sesnyRECENCY IS THE NEW RELEVANCY                                             @dougplatts
New York | March 19–23, 2012 | #sesnyLOCAL LINKS                                       @dougplatts
New York | March 19–23, 2012 | #sesnyCREATIVE LINK BUILDING                                          @dougplatts
New York | March 19–23, 2012 | #sesnyCAMPAIGNS                                     @dougplatts
New York | March 19–23, 2012 | #sesnyDISRUPT THE MARKETPLACE                                          @dougplatts
New York | March 19–23, 2012 | #sesnyOVER OPTIMIZATION                                       @dougplatts
New York | March 19–23, 2012 | #sesnyDIVERSIFY ANCHOR TEXT                                         @dougplatts
New York | March 19–23, 2012 | #sesnyCOMPETITOR ANALYSIS                                        @dougplatts
New York | March 19–23, 2012 | #sesnyINTERNAL CHAMPIONS                                       @dougplatts
New York | March 19–23, 2012 | #sesnyTIERED GROWTH                                     @dougplatts
New York | March 19–23, 2012 | #sesnyTEST AND LEARN                                      @dougplatts
New York | March 19–23, 2012 | #sesnyLAST FEW WORDS                          Doug Platts                        Snr Direct...
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Enterprise Link Building - Doug Platts - iCrossing

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Doug Platts (@dougplatts), senior director, SEO, iCrossing, took the stage on Thursday, March 22 at 1 pm EST on the panel, Enterprise Link Building. Platts joined other industry leaders to discuss tools and tips for developing and executing link building strategies for large enterprise sites.

Published in: Technology, Business
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Transcript of "Enterprise Link Building - Doug Platts - iCrossing"

  1. 1. Enterprise Link BuildingThe Thinking & The DoingDoug PlattsSenior Director, Natural Search@dougplatts New York | March 19–23
  2. 2. New York | March 19–23, 2012 | #sesny UNDERSTANDING OPPORTUNITYVisibility ‘plus’ ( Search Volume * SERP Click Through)= Opportunity @dougplatts
  3. 3. New York | March 19–23, 2012 | #sesnyBUSINESS OBJECTIVES @dougplatts
  4. 4. New York | March 19–23, 2012 | #sesnySEASONALITY @dougplatts
  5. 5. New York | March 19–23, 2012 | #sesnyNEW VS ESTABLISHED @dougplatts
  6. 6. New York | March 19–23, 2012 | #sesnyREPORTING VALUE @dougplatts
  7. 7. New York | March 19–23, 2012 | #sesnyDOMAIN MANAGEMENT @dougplatts
  8. 8. New York | March 19–23, 2012 | #sesnyCATEGORIES http://producten.hema.nl/ @dougplatts
  9. 9. New York | March 19–23, 2012 | #sesnySUB-CATEGORIES @dougplatts
  10. 10. New York | March 19–23, 2012 | #sesnySUB-CATEGORIES @dougplatts
  11. 11. New York | March 19–23, 2012 | #sesnyPRODUCTS @dougplatts
  12. 12. New York | March 19–23, 2012 | #sesnyENCOURAGE SHARING @dougplatts
  13. 13. New York | March 19–23, 2012 | #sesnySIGNALS RATHER THAN LINKS @dougplatts
  14. 14. New York | March 19–23, 2012 | #sesnyURL STRATEGY @dougplatts
  15. 15. New York | March 19–23, 2012 | #sesnyCONTENT STRATEGY @dougplatts
  16. 16. New York | March 19–23, 2012 | #sesnyRECENCY IS THE NEW RELEVANCY @dougplatts
  17. 17. New York | March 19–23, 2012 | #sesnyLOCAL LINKS @dougplatts
  18. 18. New York | March 19–23, 2012 | #sesnyCREATIVE LINK BUILDING @dougplatts
  19. 19. New York | March 19–23, 2012 | #sesnyCAMPAIGNS @dougplatts
  20. 20. New York | March 19–23, 2012 | #sesnyDISRUPT THE MARKETPLACE @dougplatts
  21. 21. New York | March 19–23, 2012 | #sesnyOVER OPTIMIZATION @dougplatts
  22. 22. New York | March 19–23, 2012 | #sesnyDIVERSIFY ANCHOR TEXT @dougplatts
  23. 23. New York | March 19–23, 2012 | #sesnyCOMPETITOR ANALYSIS @dougplatts
  24. 24. New York | March 19–23, 2012 | #sesnyINTERNAL CHAMPIONS @dougplatts
  25. 25. New York | March 19–23, 2012 | #sesnyTIERED GROWTH @dougplatts
  26. 26. New York | March 19–23, 2012 | #sesnyTEST AND LEARN @dougplatts
  27. 27. New York | March 19–23, 2012 | #sesnyLAST FEW WORDS Doug Platts Snr Director, SEO iCrossing @dougplatts @dougplatts
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