Enterprise Link Building - Doug Platts - iCrossing2. New York | March 19–23, 2012 | #sesny
UNDERSTANDING OPPORTUNITY
Visibility ‘plus’ ( Search Volume * SERP Click Through)
= Opportunity
@dougplatts
3. New York | March 19–23, 2012 | #sesny
BUSINESS OBJECTIVES
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4. New York | March 19–23, 2012 | #sesny
SEASONALITY
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5. New York | March 19–23, 2012 | #sesny
NEW VS ESTABLISHED
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6. New York | March 19–23, 2012 | #sesny
REPORTING VALUE
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7. New York | March 19–23, 2012 | #sesny
DOMAIN MANAGEMENT
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8. New York | March 19–23, 2012 | #sesny
CATEGORIES
http://producten.hema.nl/
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9. New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
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10. New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
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11. New York | March 19–23, 2012 | #sesny
PRODUCTS
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12. New York | March 19–23, 2012 | #sesny
ENCOURAGE SHARING
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13. New York | March 19–23, 2012 | #sesny
SIGNALS RATHER THAN LINKS
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14. New York | March 19–23, 2012 | #sesny
URL STRATEGY
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15. New York | March 19–23, 2012 | #sesny
CONTENT STRATEGY
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16. New York | March 19–23, 2012 | #sesny
RECENCY IS THE NEW RELEVANCY
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17. New York | March 19–23, 2012 | #sesny
LOCAL LINKS
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18. New York | March 19–23, 2012 | #sesny
CREATIVE LINK BUILDING
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19. New York | March 19–23, 2012 | #sesny
CAMPAIGNS
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20. New York | March 19–23, 2012 | #sesny
DISRUPT THE MARKETPLACE
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21. New York | March 19–23, 2012 | #sesny
OVER OPTIMIZATION
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22. New York | March 19–23, 2012 | #sesny
DIVERSIFY ANCHOR TEXT
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23. New York | March 19–23, 2012 | #sesny
COMPETITOR ANALYSIS
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24. New York | March 19–23, 2012 | #sesny
INTERNAL CHAMPIONS
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25. New York | March 19–23, 2012 | #sesny
TIERED GROWTH
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26. New York | March 19–23, 2012 | #sesny
TEST AND LEARN
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27. New York | March 19–23, 2012 | #sesny
LAST FEW WORDS
Doug Platts
Snr Director, SEO
iCrossing
@dougplatts
@dougplatts