The Mobile Marketing Resource Center is part of iLoop Mobile’s ongoing commitment to advance industry education with an open forum resource on everything mobile marketing.

1. FOR IMMEDIATE RELEASE
iLoop Mobile Launches New Online Industry Resource—The Mobile Marketing Resource Center
The Mobile Marketing Resource Center is part of iLoop Mobile’s ongoing commitment to advance industry
education with an open forum resource on everything mobile marketing
San Jose, CA—March 14, 2011—Leading mobile marketing provider
iLoop Mobile is proud to announce the launch of the Mobile Marketing
Resource Center, a best-in-class, open forum mobile marketing resource destination at
http://mobilemarketingresources.net.
Since the inception of mobile marketing in the U.S., iLoop Mobile has had a dedicated and ongoing commitment
to help educate the market in this new channel. Throughout the company‟s history, iLoop Mobile has shared its
expertise freely with brands, agencies, direct marketers and publishers to help accelerate the growth of
knowledge about mobile marketing. As a company mission, iLoop Mobile aggregates both its own market
experience and industry-wide mobile marketing intelligence to help fuel the industry, and has been a pivotal
contributor to key mobile marketing organizations with its executive leadership within the Mobile Marketing
Association and the Direct Marketing Association.
The Mobile Marketing Resource Center brings iLoop Mobile‟s
experience, expertise and market intelligence to a centralized online
destination, available to anyone looking for the most current data,
strategies and thought leadership in mobile marketing. Most
importantly, the Mobile Marketing Resource Center will be an open
forum where any other industry player or stakeholder can contribute their content, data and thinking. The
expressed goal of the MMRC is not create a single company viewpoint, but a multi-faceted “go to” destination
offering all viewpoints and expertise across the spectrum of the industry.
“We‟ve looked at the landscape of mobile marketing data and intelligence available to marketers, and realized
that while being one of the most critical components to helping grow the industry, information was fragmented
across a million resources making it extremely difficult to find and access,” says Michael Ahearn, vice-president
strategic marketing at iLoop Mobile. “The Mobile Marketing Resource Center has been chartered to be a highly
organized online resource to provide both general, but more importantly, vertical specific mobile marketing
information for and from everyone, with the goal of accelerating and improving knowledge and decision making in

2. mobile marketing. The MMRC is designed to be a „go to‟ destination, searchable by specific subjects, for anyone
interested in or working in mobile marketing.”
iLoop Mobile‟s customers are some of the world‟s largest and most forward thinking brands and marketers
engaged in mobile marketing today. They rely on iLoop Mobile for its leading-edge mobile marketing intelligence
to stay ahead of the market, and to continually develop and enhance their marketing practices. The objective of
the Mobile Marketing Resource Center is to keep its community informed, ahead of the market, and highly
involved.
The MMRC will aggregate only the highest quality industry market data and strategic content, and provide open
and social collaboration using comments and many other social media sharing tools. Its sophisticated search
functions can find specific information using keywords, topics, information type or sectors/verticals to access the
most relevant content. The MMRC will be a continually evolving environment, with new features added as needs
and requests appear. It will also have an open industry calendar where anyone can add events related to mobile.
“We have an unwavering commitment to our customers. This is our number one priority,” states Steven Gray,
COO at iLoop Mobile. “Above all else, we build our systems, make our hires, and marshal our resources to fulfill
this commitment. It drives our daily decision-making and its application is non-negotiable. It is part of the DNA of
iLoop Mobile, and with the launch of an open resource like the Mobile Marketing Resource Center, we are
delivering our brand promise—to remain the industry‟s leading experts.”
More information is available at http://mobilemarketingresources.net
About iLoop Mobile
As the leading mobile marketing service organization, iLoop Mobile offers brands, agencies and media companies
access to the world‟s best mobile platform and the industry expertise to go with it. Our core values are an
unwavering commitment to our customers, an unshakeable commitment to innovation and an on-going
commitment to educating the mobile marketplace. iLoop Mobile‟s solutions include SMS/MMS marketing and
messaging initiatives, mobile coupons point of sale integration, digital CRM mobile messaging, location based
services and targeting, mobile internet sites, mobile content delivery, and APIs that permit a wide range of other
mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license
with strategic professional services when needed.
For more information visit our sites:
Corporate site www.iloopmobile.com
Mobile site: http://m.iloopmobile.com
Mobile Marketing Resource Center: http://resourcecenter.iloopmobile.com
Social Networks: Twitter, LinkedIn, YouTube, Slideshare
Create your own free SMS business card: www.txtcard.net