Location Based Services 2011               July 15, 2011Confidential & ProprietaryThis document contains proprietary and c...
iLoop Mobile SMS Location Services Overview	Location Based Services are iLoop Mobile’s SMS campaigns for location based SM...
Benefits of Location Based SMS Marketing	The benefits of using location aware services:•    Send the right message to the ...
LBS Technology for iLoop MobileLocation Based Campaigns
iLoop Mobile Platform Functions	  •  SMS messaging platform for receiving and sending SMS messages•  Campaign templates in...
Location Lookup Options	Two forms of location lookup are available:•    Cell ID     Determines the user’s location as the ...
Location Lookup Options
Location Based Services version 0.5
LBS v0.5: Set Location Alerts Publishing	 Location Based Services Version 0.5 provides location aware segmented SMS       ...
Location Based Services v0.5 Overview	The steps to set up a location aware services using v0.5 are:•    Create the subscri...
Customer Provides the “Message List” .csv	  •        What messages are part of the broadcast•        What location assignm...
Strategies for Location Based Alerts v0.5	       Choosing Message List location mapping specifications:•     Exact address...
Location Aware Alerts Publishing	       The Message List can specify the same message for all specified     locations OR u...
Location Aware Segmented Alerts User Flow	                                                                                ...
Location Based Services version 1.0Q3 2011
Enhanced “Message List” with Radius & Message Cap	  •    Provided by the customer, specifying what messages are part of th...
One-Time LBS Messages/Coupons	  Real-time LBS lookup for delivery of single message or coupon•  One time LBS message   –  ...
One-Time LBS Messages/Coupons	                                                                                            ...
LBS Subscription/Alerts with Real-Time Location Fix	  •  LBS alerts based on real-time locations of subscribers when each ...
LBS Subscription/Alerts: Real-Time Location Messaging	                                                                    ...
Location Based Services version 2.0: Geo-FencingQ3 2011
Location Based Services: Geo-Fencing	  •     SMS messages sent are based on      subscribers being inside the radius of   ...
Location Based Services: Geo-Fencing	  •  Thousands of geo-fences can be created for a single campaign   (multiple store l...
LBS Subscription/Alerts: Real-Time Location Messaging	                                                                    ...
Confidential & ProprietaryThis document contains proprietary and confidential information of iLoop Mobile, and may be used...
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Product presentation: Location based services

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This presentation describes iLoop Mobile product offering in LBS and geo-fencing.

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Product presentation: Location based services

  1. 1. Location Based Services 2011 July 15, 2011Confidential & ProprietaryThis document contains proprietary and confidential information of iLoop Mobile, and may be used only in accordance with a written agreement between iLoop Mobileand the recipient. No portion of this document may be reproduced, republished or distributed to any third party without the express written permission of iLoop Mobile.
  2. 2. iLoop Mobile SMS Location Services Overview Location Based Services are iLoop Mobile’s SMS campaigns for location based SMSmarketing. At present, location based messaging campaigns are created and managedby iLoop Mobile’s services teams, with self-service LBS campaign solutions available inthe future.iLoop Mobile Location Based Services:•  Available today: Location Based Services version 0.5 for location aware SMS subscriptions/alerts using one-time location lookup of user at opt-in•  Available Q3 2011: Location Based Services version 1.0 with real-time location lookup: o  One-time message campaigns with real-time location lookup with radial search o  SMS subscriptions/alerts with real-time lookup of subscribers’ locations before each subscription/alert broadcast with radial search options•  Available Q3 2011: Location Based Services version 2.0 with geo-fencing using real- time lookup with radial parameters from user designated locations
  3. 3. Benefits of Location Based SMS Marketing The benefits of using location aware services:•  Send the right message to the right person with precise contextual relevance to their location—proximity to a store address, city, state, zip code, city, county or country•  Drive store traffic and sales with messages that let customers know they are close to a store with special offers that are within easy reach•  Do segmented messaging for marketing that can deliver discreet offers or information dependent on the customer’s location•  Save money on promotion costs of mobile campaigns in traditional media—LBS SMS marketing enables location specific messaging using only one call to action for all your media channels•  Since Location Based Services v0.5 only “pings” the end user’s location once when they opt in to the subscription group (with option of a few follow on pings for “home verification”), it offers a low cost deployment of location aware messaging—you only pay once for a customer’s location lookup•  “Ping every time” functionality with radial parameters will be available in v1.0 in Q3 2011, offering real-time customer location lookup and relevance for every message sent•  Geo-fencing available in v2.0 (Q3 2011) offers location relevant messaging that “finds” your customers and sends them a message when they are near store locations
  4. 4. LBS Technology for iLoop MobileLocation Based Campaigns
  5. 5. iLoop Mobile Platform Functions  •  SMS messaging platform for receiving and sending SMS messages•  Campaign templates including pre-configured double opt-in user flow (required for LBS campaigns) and required carrier Help, Stop and Terms & Conditions text•  LBS look up of user’s location (latitude and longitude) and the corresponding address, city, state, zip, county and country•  Message List Management—Message List received from customer is used for mapping message/alerts to specified locations•  Deliver correct alert message according to the location assignment in the Message List
  6. 6. Location Lookup Options Two forms of location lookup are available:•  Cell ID Determines the user’s location as the location of the tower they are connected to •  Lower cost location lookup that can have lower accuracy on user location •  Some carriers support Enhanced Cell ID that uses network data, more precise cell sectors and timing advance calculations for better accuracy•  Hybrid Assisted GPS (A-GPS) Uses carrier cell tower triangulation and GPS satellite data when available •  More accurate location fix at a higher cost per location lookup compared to Cell ID
  7. 7. Location Lookup Options
  8. 8. Location Based Services version 0.5
  9. 9. LBS v0.5: Set Location Alerts Publishing Location Based Services Version 0.5 provides location aware segmented SMS Phone   Number   Street   City   State       Zip   broadcasting based on the user’s location (408)   907-­‐2322   176  Oak  St.   San  Jose   CA   95110   at opt-in (415)   334-­‐2232   1222  Jones  St.   San   Francisco   CA   94109   (212)   12  Canal  St.   New  York   New  York   10022  •  Alert messages sent are based on the user 917-­‐8596   Marketing  Message City State Zip   County Code Kohl’s  Savers  Club  Sat.  only!  Main  &  Oak  St.  store    is    offering  10%  Bonus   95110 location at initial opt-in only—no real-time Buy  off  all  purchases  and  20%  off  KitchenAid  Pro  Line.  Visit    hHp:// m.kohls.mobi  for  more  offers..   lookup of user location for each alert Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is    offering    20%  off    all   San   Nike  and  Addidas  shoes.  Visit    hHp://m.kohls.mobi  for  more  offers. Francisco Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit     NY delivered (available in LBS version 1.0) hHp://m.kohls.mobi  for  more  offers. Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is    offering    20%  off    all   Kern Nike  and  Addidas  shoes.  Visit    hHp://m.kohls.mobi  for  more  offers. Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit     Los  Angeles hHp://m.kohls.mobi  for  more  offers. Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit     TX •  Option of additional lookups (usually 1 or 2) hHp://m.kohls.mobi  for  more  offers. after opt-in lookup to find duplicate address to establish “home” location better Kohl’s  Savers  Club   Sat.  only!  Main  &  Oak   St.  store  is  offering  10%  •  Double opt-in with user confirmation required Bonus  Buy  off  all   purchases  &  20%  off   KitchenAid  Pro  Line.       Visit  •  Customer specifies the locations the alerts hWp://m.kohls.mobi     for  more  offers.   blast will send to as mapped in the Message List by city, state, zip code or county.
  10. 10. Location Based Services v0.5 Overview The steps to set up a location aware services using v0.5 are:•  Create the subscription group with keyword/short code and other opt-in methods (Web, mobile site etc.)•  For Web or mobile site opt-in to a LBS subscription, address/city/state/zip/county/country data fields can be integrated instead of LBS cell tower look up•  Submit a Message List to iLoop Mobile: each broadcast to a subscription group requires a list of the messages and and the locations you want then mapped to (the Message List can be different for every broadcast)•  Set the schedule for the message broadcast•  Broadcast is initiated—system compares the initial opt-in location captured when the subscriber opted-in to the locations and associated messages in the Message List. “Home” location can be verified with additional pings after initial opt-in.•  The message each subscriber receives is contingent on their “home” location when they opted-in to the subscription campaign.•  Since location is only captured at opt-in, you’ll also set a default “offer” or message for subscribers where the location capture at opt-in failed.
  11. 11. Customer Provides the “Message List” .csv  •  What messages are part of the broadcast•  What location assignment will be used for each message in the broadcast—zip code, city, state or county•  In this way messages can be mapped to specific locations or groups of locations before a SMS broadcast is sent to the subscriber group. When the broadcast is sent, it compares each subscribers’ saved opt-in “home” location to a location in the message list for segmented, location relevant messaging.•  iLoop Mobile can integrate to external XML data feeds and sources that would provide the information required by the Message List Message   City   State   Zip  Code   County   Kohl’s  Savers  Club  Sat.  only!  Main  &  Oak  St.  store    is    offering  10%  Bonus  Buy  off  all   95110   purchases  and  20%  off  KitchenAid  Pro  Line.  Visit    hWp://m.kohls.mobi  for  more  offers..     Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is    offering    20%  off    all  Nike  and  Addidas   San  Francisco   shoes.  Visit    hWp://m.kohls.mobi  for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit    hWp://m.kohls.mobi   NY   for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is    offering    20%  off    all  Nike  and  Addidas   Kern   shoes.  Visit    hWp://m.kohls.mobi  for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit    hWp://m.kohls.mobi   Los  Angeles   for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit    hWp://m.kohls.mobi   TX   for  more  offers.  
  12. 12. Strategies for Location Based Alerts v0.5   Choosing Message List location mapping specifications:•  Exact address is not really useful without radial search (available in version 1.0 in Q3)•  Zip codes can be used, but it may be the case zip codes are too granular for a campaign•  However, zip codes can be clustered into groups for a particular message•  With LBS 0.5, larger geographic parameters (city, county, state) may often be a better choice when designing a campaign•  LBS version 1.0 will offer real-time location fix and customer specified radial distances from locations (stores), making exact street addresses and individual zip codes an effective option for message assignment
  13. 13. Location Aware Alerts Publishing   The Message List can specify the same message for all specified locations OR unique messages for different locations or groups of locations.•  Example 1: Set up an alert campaign where only subscribers in a specific location— like the city of San Francisco, Imperial county or the state of Florida—receives a “Buy one get one free” message•  Example 2: Set up an alerts broadcast for discreet messages for multiple locations: broadcast message “Buy one get one free” goes only to subscribers in San Francisco, and message “Free coke with burger” goes only to subscribers in Los Angeles•  Example 3: Set up the Message List with zip codes that are a certain distance from a store location and assign a specific message for that store (a zip code “cluster” you know are a certain distance from a store)•  Additional lookups can be done after the opt-in lookup to confirm a “home” area e.g. you can compare multiple lookups until you find duplicates (by city or zip) and then set that address as a more accurately confirmed “home”, and stop doing lookups on that number going forward
  14. 14. Location Aware Segmented Alerts User Flow   Marke9ng  Message   City   State   Zip  Code   County   Kohl’s  Savers  Club  Sat.  only!  Main  &  Oak  St.  store    is    offering  10%  Bonus  Buy   95110   3 off  all  purchases  and  20%  off  KitchenAid  Pro  Line.  Visit    hWp://m.kohls.mobi   for  more  offers..     Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is    offering    20%  off    all  Nike   San   and  Addidas  shoes.  Visit    hWp://m.kohls.mobi  for  more  offers.   Francisco   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit    hWp:// NY   m.kohls.mobi  for  more  offers.   44264     Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is    offering    20%  off    all  Nike   5 Kern   and  Addidas  shoes.  Visit    hWp://m.kohls.mobi  for  more  offers.   Phone   Street   City   State       Zip   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas  shoes.  Visit    hWp:// Number   Los  Angeles   m.kohls.mobi  for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  S0%  off    all  Nike  aose  ddidas  shoes.  Visit    hWp:// (408)   176  Oak  2 t.   San  J nd  A CA   95110   TX   907-­‐2322   m.kohls.mobi  for  more  offers.   (415)   1222  Jones  St.   San   CA   94109  1 Yes     334-­‐2232   Francisco   (212)   12  Canal  St.   New  York   New  York   10022   Phone   Street   City   State       Zip   917-­‐8596   44264     Number   (408)   176  Oak  St.   San  Jose   CA   95110   Marketer sets up 907-­‐2322   Message List to map (415)   1222  Jones  St.   San   CA   94109   which locations they want 334-­‐2232   Francisco   to send to and what (212)   12  Canal  St.   New  York   NY   10022   6 message each location Kohls     917-­‐8596   will receive. System Kohl’s  Savers  Club   compares Message List Sat.  only!  Main  &  Oak   locations to stored users’ St.  store  is  offering  10%   locations at opt-in to Bonus  Buy  off  all   segment messages sent.2 purchases  &  20%  off   KitchenAid  Pro  Line.       7 Visit   Kohl’s  Savers  Club   hWp://m.kohls.mobi     Reply  YES  to  confirm   Kohl’s  Savers  Club   Step 3: Users confirm and for  more  offers.   you’d  like  us  to  use   Thanx  for  joining.   their location is captured. your  locaaon,  1  msg/ You’ll  receive  1  msg/ Opt-in location is the only week.  Text  HELP  for   user location used for future week.  Text  HELP  for   alerts help.  Text  STOP  to   help.  Text  STOP  to   cancel.  Msg  &  data   cancel.  Msg  &  Data   rates  may  apply.   Rates  May  Apply.   TC:www.m.many.mob TC:www.tc.many.mobi   i     4 Step 4: Confirmation is sent to user of successful opt-in. Optional landing page or site link in SMS
  15. 15. Location Based Services version 1.0Q3 2011
  16. 16. Enhanced “Message List” with Radius & Message Cap  •  Provided by the customer, specifying what messages are part of the campaign or subscription broadcast•  What location assignment will be used for each message sent—street address, city, state, zip code and county•  Location Based Services v1.0 can leverage exact street addresses, with user defined radii from an address as the specification for a match with the user’s real-time location. Message Cap allows limits to the number of messages that can be sent for any message.•  iLoop Mobile can integrate to external XML data feeds and sources that would provide the information required by the Message List, for example address information captured by Web page opt-in or from existing databases. Message   Street   City   State   Zip  Code   County   Radius   Cap   Kohl’s  Savers  Club  Sat.  only!  Main  &  Oak  St.  store     1300  Oak  St.   San  Jose   CA   95110   Santa  Clara   2  miles   5000   is    offering  10%  Bonus  Buy  off  all  purchases  and   20%  off  KitchenAid  Pro  Line.  Visit    hWp:// m.kohls.mobi  for  more  offers..     Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is     453  8th  Ave.   San  Francisco   CA   94117   San  Francisco   0.25  miles   4000   offering    20%  off    all  Nike  and  Addidas  shoes.  Visit     hWp://m.kohls.mobi  for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and   NV   25000   Addidas  shoes.  Visit    hWp://m.kohls.mobi  for  more   offers.   Kohl’s  Savers  Club  Sat.  only!  Lincoln  Ave.  store    is     Kern   10000   offering    20%  off    all  Nike  and  Addidas  shoes.  Visit     hWp://m.kohls.mobi  for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and   Los  Angeles   10  miles   25000   Addidas  shoes.  Visit    hWp://m.kohls.mobi  for  more   offers.  
  17. 17. One-Time LBS Messages/Coupons  Real-time LBS lookup for delivery of single message or coupon•  One time LBS message –  Simple one-time coupon/message using LBS –  Combination campaigns such as SMS sweeps entry delivers confirmation of entry SMS with LBS based coupon/message•  Requires double opt-in and offers participation cap to marketer•  One-time LBS marketing message could include alert opt-in call to action, promoting a new keyword that opts user into an LBS alert service—ex. “Gap Coupon. 20% off jeans at Main St. store. To join Gap Saver Club reply GAPALERTS”
  18. 18. One-Time LBS Messages/Coupons   User  confirms  and  loca+on  is   Loca+on  relevant  message  specified   looked  up  and  captured   from  Message  List  delivered  with   op+onal  landing  page  link   3 5 44264     Kohl’s  Savers  Club   Today  only!  Main  &   Yes     Oak  St.  store  is  1 offering  10%  Bonus   2 Buy  off  all  purchases   44264     &  20%  off  KitchenAid   Pro  Line.  Visit                                         hWp://m.kohls.mobi   Phone   Street   City   State       Zip   for  more  offers.   Kohl’s  Coupon   Number   Reply  YES  to  confirm   Kohls     (408)   176  Oak  St.   San  Jose   CA   95110   you’d  like  us  to  use   907-­‐2322   your  locaaon  for  your   6 coupon.  Text  HELP  for   help.  Text  STOP  to   cancel.  Msg  &  data   rates  may  apply.   TC:www.m.many.mobi     MESSAGE  LIST:  Marke9ng  Message   4 Loca9on       Radius   Message  Cap   Kohl’s  Savers  Club  Sat.  only!  Main  &  Oak  St.  store     1300  Oak  St.,     2  miles   5000   is    offering  10%  Bonus  Buy  off  all  purchases  &  20%   San  Jose,  CA  95110   off  KitchenAid  Pro  Line.  Visit    hWp://m.kohls.mobi   for  more  offers.   User  sees  call  to  ac+on  in   Kohl’s  Savers  Club  Sat.  only!    Lincoln  Ave/1st  St.   453    8th  Ave.,  San   1  mile   4000   store    is    offering    20%  off    all  Nike  and  Addidas   Francisco,  CA  94117   tradi+onal  media  and  texts   shoes.  Visit    hWp://m.kohls.mobi  for  more  offers.   keyword/short  code  to  opt-­‐in   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and   3444  Lennon  Blvd.,   10  miles   25000   Double  opt-­‐in  confirma+on     Addidas  shoes  at  34  Grove  St./Bush  store.  Visit     Fresno,  CA  92331   hWp://m.kohls.mobi  for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  Canal/Mercer  St.   System  compares  user  loca+on  with  radii  C  anal  0023   List  loca+ons   store    is  offering    30%  off    all  Nike  and  Addidas   22   of  MSt.  ,     NY,   NY  1 essage   0.25  miles   5000   Op+onal  landing  page   shoes.  Visit    hWp://m.kohls.mobi  for  more  offers.  
  19. 19. LBS Subscription/Alerts with Real-Time Location Fix  •  LBS alerts based on real-time locations of subscribers when each alert is broadcast—system scans and pinpoints location of each individual subscribers’ phone and then sends a specific message relevant to their position (as mapped in Message List)•  The alert message sent is based on the location of each subscriber the at time of message blast, and comparing it their radial proximity to the list of locations in the Message List (address of stores, zip codes, cities etc.)•  Double opt-in required•  Throughput for LBS alert messaging is comparable to standard SMS broadcasts at approximately 1,200 lookups per minute.•  Remember there is a charge for every subscriber lookup for every broadcast, so for larger alert groups fewer broadcasts per month may help budget considerations
  20. 20. LBS Subscription/Alerts: Real-Time Location Messaging   5 Subscriber  (408)  907-­‐2322   6 3 44264    1 Kohl’s  Savers  Club   Sat.  only!  Main  &  Oak   44264     St.  store  is  offering  10%   Kohls     Bonus  Buy  off  all   purchases  &  20%  off   KitchenAid  Pro  Line.       Yes     Before  sending  alert  broadcast,  system  pings  all  subscribers’   Visit   phones  and  compares  present  loca+on  with  radii  in  the   Message  List  loca+ons  to  deliver  relevant  marke+ng  messages   hWp://m.kohls.mobi     4 Phone   Street   City   State       Zip   for  more  offers.  2 Number   (408)   176  Oak  St.   San  Jose   CA   95110   907-­‐2322   (415)   1222  Jones  St.   San   CA   94109   334-­‐2232   Francisco   (212)   12  Canal  St.   New  York   NY   10022   Kohl’s  Savers  Club   Kohl’s  Savers  Club   917-­‐8596   Reply  YES  to  confirm   Thanx  for  joining.   you’d  like  us  to  use   You’ll  receive  1  msg/ 7 your  locaaon,  1  msg/ month.  Text  HELP  for   month.  Text  HELP  for   help.  Text  STOP  to   MESSAGE  LIST:  Marke9ng  Message   Loca9on       Radius   Message  Cap   help.  Text  STOP  to   cancel.  Msg  &  Data   cancel.  Msg  &  data   Rates  May  Apply.   Kohl’s  Savers  Club  Sat.  only!  Main  &  Oak  St.  store    is    offering   1300  Oak  St.,     2  miles   5000   10%  Bonus  Buy  off  all  purchases  &  20%  off  KitchenAid  Pro   San  Jose,  CA  95110   rates  may  apply.   TC:www.tc.many.mobi   Line.  Visit    hWp://m.kohls.mobi  for  more  offers.   TC:www.m.many.mobi     Kohl’s  Savers  Club  Sat.  only!    Lincoln  Ave/1st  St.  store    is     453    8th  Ave.,  San   1  mile   4000   offering    20%  off    all  Nike  and  Addidas  shoes.  Visit    hWp:// Francisco,  CA   m.kohls.mobi  for  more  offers.   94117   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and  Addidas   3444  Lennon  Blvd.,   10  miles   25000   shoes  at  34  Grove  St./Bush  store.  Visit    hWp://m.kohls.mobi   Fresno,  CA  92331   for  more  offers.   Kohl’s  Savers  Club  Sat.  only!  Canal/Mercer  St.  store    is  offering     22  Canal  St.  ,   0.25  miles   5000   30%  off    all  Nike  and  Addidas  shoes.  Visit    hWp://m.kohls.mobi   NY,    NY  10023   for  more  offers.  
  21. 21. Location Based Services version 2.0: Geo-FencingQ3 2011
  22. 22. Location Based Services: Geo-Fencing  •  SMS messages sent are based on subscribers being inside the radius of a predetermined geographic address —known as a “geo-fence”•  Geo-fences are not “traps” that trigger a message whenever a subscriber enters the “trigger wire” of a geo-fence —when geo-location is turned on, it “finds” subscribers within the geo- fence•  Messages are only sent to opt-in subscribers when they are within a geo-fence radius, and only when the location fix is “turned on”
  23. 23. Location Based Services: Geo-Fencing  •  Thousands of geo-fences can be created for a single campaign (multiple store locations)•  Double opt-in is required to subscribe to geo-fenced messaging•  To prevent users from being barraged by messaging, you will set a limit to the number of messages any one user can be sent per week•  Remember you pay for every subscriber a geo-fence finds...you may not want it “on” 24/7, which means you can strategize when you want it “on”•  The time when the geo-fence is operational (“turned on”) is set when the campaign is created and it cannot be changed.
  24. 24. LBS Subscription/Alerts: Real-Time Location Messaging   Step  5:  When  loca+on  lookup  is  on,  any  subscribers  within  the  list  of  geo-­‐fences  is   found.  As  specified  by  the  Message  List,  a  relevant  message  for  that  loca+on  is   delivered,  with  an  op+onal  link  to  a    mobile  landing  page  or  site  (steps  6  &  7).  1 3 5 44264     44264     Kohls     Yes     6 Kohl’s  Savers  Club  2 4 Sat.  only!  Main  &  Oak   St.  store  is  offering  10%   Bonus  Buy  off  all   purchases  &  20%  off   Kohl’s  Savers  Club   Kohl’s  Savers  Club   KitchenAid  Pro  Line.       Reply  YES  to  confirm   Thanx  for  joining.   Visit   you’d  like  us  to  use   You’ll  receive  1  msg/ hWp://m.kohls.mobi     your  locaaon,  1  msg/ week.  Text  HELP  for   for  more  offers.   week.  Text  HELP  for   help.  Text  STOP  to   help.  Text  STOP  to   cancel.  Msg  &  Data   7 cancel.  Msg  &  data   Rates  May  Apply.   rates  may  apply.   TC:www.m.many.mobi     TC:www.tc.many.mobi   MESSAGE  LIST:  Marke9ng  Message   Geo-­‐Fence   Loca9on       Radius   Message  Cap   Kohl’s  Savers  Club  Sat.  only!  Main  &  Oak  St.  store    is     1300  Oak  St.,     1  mile   5000   offering  10%  Bonus  Buy  off  all  purchases  &  20%  off   San  Jose,  CA   KitchenAid  Pro  Line.  Visit    hWp://m.kohls.mobi  for   95110   more  offers.   Kohl’s  Savers  Club  Sat.  only!    Lincoln  Ave/1st  St.  store     453    8th  Ave.,   2  miles   4000   is    offering    20%  off    all  Nike  and  Addidas  shoes.  Visit     San  Francisco,   hWp://m.kohls.mobi  for  more  offers.   CA  94117  User  sees  call  to  ac+on  in  tradi+onal   Kohl’s  Savers  Club  Sat.  only!  20%  off    all  Nike  and   3444  Lennon   10  miles   25000  media  and  texts  keyword/short  code  to   Addidas  shoes  at  34  Grove  St./Bush  store.  Visit     Blvd.,  Fresno,  CA  opt-­‐in,.  Double  opt-­‐in  confirma+on   hWp://m.kohls.mobi  for  more  offers.   92331  message  sent  first.  
  25. 25. Confidential & ProprietaryThis document contains proprietary and confidential information of iLoop Mobile, and may be used only in accordance with a written agreement between iLoop Mobileand the recipient. No portion of this document may be reproduced, republished or distributed to any third party without the express written permission of iLoop Mobile.

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