In This Issue August 2011  Mobile Enabled CRM Marketing  Leading Thoughts: HTML5  Tip of the Month  Press Releases  Go green with TxtCard.net

1. Offering brands, agencies and media companies
the world's best mobile solutions and industry expertise since 2004
Hello Everyone,
We are excited to let you know that iLoop Mobile has made
the Inc. 500|5000 list of the fastest-growing private In This Issue
companies in America. August 2011
 Mobile Enabled CRM
Marketing
 Leading Thoughts: HTML5
We are proud to be recognized for our company's ongoing  Tip of the Month
growth, which we believe is due to our commitment first and  Press Releases
foremost to our customers, as well as to mobile marketing  Go green with TxtCard.net
innovation and industry education. Read more in our press
release.
In this month's newsletter, we'll be covering Mobile-enabled
CRM marketing and HTML5.
Upcoming Webinar:
A common understanding of CRM would be that CRM's
overall goals are to find, attract, and win new clients, nurture
and retain those a company already has, entice former clients
Mobile Marketing for the
back into the fold, and reduce the costs of marketing and Hospitality Industry
client service.
When: Sept 29th
Mobile-enabled CRM marketing goes a step further. It Time: 11am PST
represents a new opportunity for businesses to dynamically
personalize content by sending the right message to the right We will cover mobile marketing
person at the right time. Read more below and check out strategies and tactics for the
our mobile CRM primer presentation on our slideshare hospitality industry.
channel. Register here
We work hard to help our customers, partners and the market
in general understand opportunities in mobile marketing. On
that note, let us know if you'd like us to cover other specific
topics.
Best regards, Leading Thoughts
Virginie Glaenzer
Director of Marketing
HTML5 is a technology that will
drastically reshape the Internet and
consumer engagement, as we know
it today. White paper here
Mobile Enabled CRM Marketing
Mobile enabled CRM marketing is not advertising.
It's about understanding the ever-shifting channel and content
preferences of your customers, while at the same time
integrating the mobile campaign with other digital and

2. traditional media.
Finally, a successful approach to mobile CRM includes real-
time measurement and analysis of results. Tip of the Month
Read more on mobile CRM concepts, tactics and case Don't find yourself at the end of
studies. December asking why you've let
another year go by watching your
competitors brag about their mobile
enabled campaigns. Be part of it!
HTML5 and its Potential Listen to our webinar on "Last Minute
Mobile Campaigns for the Holidays".
Mobile is the driving force of future traditional and digital Listen to the recording
consumer engagement. HTML5 is a technology that will
drastically reshape the Internet and consumer engagement as
we know it today, with global ramifications.
Read our whitepaper on HTML5 here.
News
8/23/2011 - iLoop Mobile is Ranked
Mobile Marketing is Big... Really on the 2011 Inc.500|5000 List of the
Fastest-Growing Private Companies
Big in America
Did you know that nearly half of the US population checks 7/27/2011 - iLoop Mobile and Lenco
their mobile devices first thing in the morning? Mobile Partner to Deliver a
Comprehensive Turnkey Solution for
If they are not reading your text message, they might be MMS Mobile Marketing Worldwide.
reading your competitors' message! Not convinced?
Here is a sampling of great data from the Mobile Marketing
Resource Center:
MOBILE USAGE IMPORTANT TO MARKETERS Connect with Us
 96% of the U.S. Population owns a wireless device
(CTIA)
 26.6% of U.S. households are mobile-only, meaning
that they do not own a landline phone (CTIA)
 78.5 million, or 33.5% of Americans own a smart
phone (comScore)
 52% of consumers ages 25-34 have smart phones
(comScore)
 By the end of this year 50% of the phones in use will TxtCard.net
be smart phones (Nielsen)
 82% of smart phone users access the mobile Internet Save the planet and go green with
from their device (comScore) your SMS business card
 For smart phone users, seeing a mobile ad triggers a at TxtCard.net. Create your own
response with 43% of consumers seeing the ad (Luth SMS business card, it's free!
Research/MMA)
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