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5 Big Ideas in 7 Minutes 
DocSpera: Collaborative Care from Anywhere 
Samuel Ethiopia, COO
Complex Traumatic Knee 
•Complex revision case 
•Unknown manufacturer of the screw 
•Implications related to: 
•Removal of the screw 
•Outcome and recovery 
•Other impact
Surgical care & invasive procedures are amongst the highest components of healthcare spend
2013 study shows 3 procedures cost over 
$34 Billion… 
Angioplasty 
516,955 Cases @ $18,825 / Case 
$10 Billion 
Spinal Fusion 
465,070 Cases @ $27,568 / Case 
$13 Billion 
Knee Replacements 
711,398 Cases @ $15,918 / Case 
$11 Billion 
Source: MIT Technology Review, Vol 116, No. 6
…yet, surgeons & procedural specialists face several challenges in being able to effectively learn and discover the right solutions 
Fragmented & Siloed 
Infrastructure 
Limited Collaboration 
Within and Outside Hospital 
Lack of Med Device 
Benefit & Quality Transparency 
Limited Access to Support 
Increased Time & 
Patient Demand 
Surgeons 
& Care Teams 
Med-Tech 
Industry
Challenge:Fragmented & Siloed 
Infrastructure 
•Siloed EMR 
•Fragmented Workflow Solutions & Apps
Idea 1: A Single Layer Platform Connecting Different Organizations 
Practice 
or 
Institution 
Hospitals 
Surgery 
Centers 
Med-Tech 
Representatives 
Physical 
Therapy and Rehab Centers 
Other Physicians 
at Other Practices
Example: The Way BlueTooth Revolutionized the Exchange of Data 
Lesson Learned: 
•Able to connect variety of infrastructure/hardware 
•Limited impact to internal workflow and tech infrastructure
Challenge:Limited Opportunity to Exchange 
Evidence Based Insights 
•Alternatives: annual meetings and journals 
•No real-time based collaboration outside institution
Idea 2: Adopting Grand Rounds Model with Network of Hospitals Online 
•Present challenging cases to other experts across network of hospitals 
•Diversity of ideas and insights on outcomes
Example: ResearchGate is Proving the Value of Scientific Collaboration 
Lesson Learned: 
•Accelerating discovery of other scientific research 
•Reduction of redundancy or bad outcomes
Challenge:Lack of Transparency on New Med- Device Benefit & Quality 
•Disadvantage for smaller hospitals & surgery centers
Idea 3: Partner with Leading Institution to Exchange Benefits and Outcome 
Input 
Share outcome 
•Data on outcomes and benefits on new medical devices 
•Reduce cost and improve outcome
Example: Partner to Source Insights and Opinions 
Lesson Learned: 
•Technology can make it easy to aggregate valuable benefit information on new devices
Challenge:Limited Access to Specialized Support 
•Example:15 new medical devices for spine launched last month
Idea 4: DemandAccess to Specialized Medical Tech Support on your Terms 
Studies show, surgeons want better access to 
medical technology experts and consultants 
Want More Speciality Reps Calling on Their Practice 
Source: Publicis Touchpoint Solutions 2014
Example: Hospitals Working with their Medical Device Vendors to Provide a Compliant Support Access 
Med-Tech 
Representatives 
Physicians 
Care Teams 
Lesson Learned from Pilot: 
•Ability to get support online drives higher accuracy, efficiency, and easier monitoring for compliance
Challenge:Increased Time and Patient Demand 
•As a number of patients increase, non- clinical tasks increases (charting, billing issue, orders etc…) 
•Clinical workflow becomes secondary
Idea 5: IdentifyTechnology that are Based on Clinical Workflow Not Just Tasks 
•Mobile devices that address end-to-endworkflow for surgeon 
•Align easy to usetechnology to augment to an efficient workflow 
Mobile 
Workflow based
Example: 
•Using seamless workflow applications to track and treat patients who require surgical follow-up 
•Able to show significant reduction on patients who didn’t return for surgery or follow-up 
Example: Seamless Workflow Applications
Thank You 
https://docspera.com 
Secure Collaboration from Anywhere 
hello@docspera.com 
Samuel Ethiopia, COO

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Health IT Summit in Seattle - "7 Ideas in 7 Minutes" with Sam Ethiopia, COO, DocSpera

  • 1. 5 Big Ideas in 7 Minutes DocSpera: Collaborative Care from Anywhere Samuel Ethiopia, COO
  • 2. Complex Traumatic Knee •Complex revision case •Unknown manufacturer of the screw •Implications related to: •Removal of the screw •Outcome and recovery •Other impact
  • 3. Surgical care & invasive procedures are amongst the highest components of healthcare spend
  • 4. 2013 study shows 3 procedures cost over $34 Billion… Angioplasty 516,955 Cases @ $18,825 / Case $10 Billion Spinal Fusion 465,070 Cases @ $27,568 / Case $13 Billion Knee Replacements 711,398 Cases @ $15,918 / Case $11 Billion Source: MIT Technology Review, Vol 116, No. 6
  • 5. …yet, surgeons & procedural specialists face several challenges in being able to effectively learn and discover the right solutions Fragmented & Siloed Infrastructure Limited Collaboration Within and Outside Hospital Lack of Med Device Benefit & Quality Transparency Limited Access to Support Increased Time & Patient Demand Surgeons & Care Teams Med-Tech Industry
  • 6. Challenge:Fragmented & Siloed Infrastructure •Siloed EMR •Fragmented Workflow Solutions & Apps
  • 7. Idea 1: A Single Layer Platform Connecting Different Organizations Practice or Institution Hospitals Surgery Centers Med-Tech Representatives Physical Therapy and Rehab Centers Other Physicians at Other Practices
  • 8. Example: The Way BlueTooth Revolutionized the Exchange of Data Lesson Learned: •Able to connect variety of infrastructure/hardware •Limited impact to internal workflow and tech infrastructure
  • 9. Challenge:Limited Opportunity to Exchange Evidence Based Insights •Alternatives: annual meetings and journals •No real-time based collaboration outside institution
  • 10. Idea 2: Adopting Grand Rounds Model with Network of Hospitals Online •Present challenging cases to other experts across network of hospitals •Diversity of ideas and insights on outcomes
  • 11. Example: ResearchGate is Proving the Value of Scientific Collaboration Lesson Learned: •Accelerating discovery of other scientific research •Reduction of redundancy or bad outcomes
  • 12. Challenge:Lack of Transparency on New Med- Device Benefit & Quality •Disadvantage for smaller hospitals & surgery centers
  • 13. Idea 3: Partner with Leading Institution to Exchange Benefits and Outcome Input Share outcome •Data on outcomes and benefits on new medical devices •Reduce cost and improve outcome
  • 14. Example: Partner to Source Insights and Opinions Lesson Learned: •Technology can make it easy to aggregate valuable benefit information on new devices
  • 15. Challenge:Limited Access to Specialized Support •Example:15 new medical devices for spine launched last month
  • 16. Idea 4: DemandAccess to Specialized Medical Tech Support on your Terms Studies show, surgeons want better access to medical technology experts and consultants Want More Speciality Reps Calling on Their Practice Source: Publicis Touchpoint Solutions 2014
  • 17. Example: Hospitals Working with their Medical Device Vendors to Provide a Compliant Support Access Med-Tech Representatives Physicians Care Teams Lesson Learned from Pilot: •Ability to get support online drives higher accuracy, efficiency, and easier monitoring for compliance
  • 18. Challenge:Increased Time and Patient Demand •As a number of patients increase, non- clinical tasks increases (charting, billing issue, orders etc…) •Clinical workflow becomes secondary
  • 19. Idea 5: IdentifyTechnology that are Based on Clinical Workflow Not Just Tasks •Mobile devices that address end-to-endworkflow for surgeon •Align easy to usetechnology to augment to an efficient workflow Mobile Workflow based
  • 20. Example: •Using seamless workflow applications to track and treat patients who require surgical follow-up •Able to show significant reduction on patients who didn’t return for surgery or follow-up Example: Seamless Workflow Applications
  • 21. Thank You https://docspera.com Secure Collaboration from Anywhere hello@docspera.com Samuel Ethiopia, COO