Howard Davidson Arlington Massachusetts - Save the children’s real-life superheroes Howard Davidson from Arlington Massachusetts is a marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Save the Children’s Real-Life
Superheroes
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. A new PSA for Save the Children
features kids describing their real-life
superheroes.
Slide By :- Howard Davidson Arlington MA

3. A totally adorable PSA for Save the
Children hss real kids in India, Kenya
and Mexico. The young ones
describe – in their own terms – the
impact of “superheroes” in their
lives. Each child goes on to describe
aid workers in larger-than-life
fashion, illustrating the tremendous
impact these people have on needy
children’s lives.
Slide By :- Howard Davidson Arlington MA

4. In the spot, entitled “Superheroes:
Eyewitness Reports,” one boy says, “He
came and destroyed the mosquitoes.” “He
was flying,” says another, “and he picked
up the sick child, and flew away.” The
nearly two-minute video – a joint effort
between Don’t Panic and Unit 9 – feels like
a mini-documentary, with gritty handheld
shots and a no-frills style.
Slide By :- Howard Davidson Arlington MA

5. The PSA was filmed on three continents in
roughly one week, which sounds to me like
a recipe for eternal jet lag. The children
featured in the spot aren’t working off a
script. Each child was given minimal
guidance, and left to their own devices to
tell the stories, adding to the spot’s realism
Slide By :- Howard Davidson Arlington MA

6. There’s a difficult line to walk with
PSAs like this. It’s easy to push the
material either into melodrama, or
over the edge the other way into
despair. The children in “Superheroes:
Eyewitness Reports” are certainly
underprivileged, but their attitudes are
hopeful rather than defeated.
Slide By :- Howard Davidson Arlington MA

7. The spot ends with the message, “Every
child deserves a superhero,” and an
invitation to join the group’s cause. Thanks
to the creative output of Don’t Panic and
Unit 9, I have the feeling plenty of people
will do just that.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA