Kraft Singles Gain Marketing
from Mold-Fighter
by
Howard Davidson, Arlington, MA

Slide By :- Howard Davidson Arlington MA
Kraft Singles Gain Marketing
from Mold-Fighter
Kraft’s Singles cheese product slices are set to gain long lasting
marketin...
Well, Kraft is responding to an outcry from
Americans as they fuss and become increasingly
picky about their food’s “natur...
Last week, Subway said it would remove
azodicarbonamide from its breads, a widely-used
FDA-approved food ingredient, after...
The ads show cartoon cows grazing in a
pasture, with a milk truck driving past the
pasture.
The new Kraft packages, which ...
The ads show cartoon cows grazing in a
pasture, with a milk truck driving past the
pasture.
The new Kraft packages, which ...
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Howard Davidson Arlington MA - Kraft Singles Gain Marketing from Mold-Fighter

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Howard Davidson Arlington MA - Kraft Singles Gain Marketing from Mold-Fighter

Kraft’s Singles cheese product slices are set to gain long lasting marketing points by ditching artificial preservatives, substituting sorbic acid with natamycin as a mold-fighter.

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Transcript of "Howard Davidson Arlington MA - Kraft Singles Gain Marketing from Mold-Fighter"

  1. 1. Kraft Singles Gain Marketing from Mold-Fighter by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Kraft Singles Gain Marketing from Mold-Fighter Kraft’s Singles cheese product slices are set to gain long lasting marketing points by ditching artificial preservatives, substituting sorbic acid with natamycin as a mold-fighter. A pack of Kraft Singles is to real cheese what a bottle of Heinz ketchup is to ripe tomatoes, a product that amps up everything a person could want from the source ingredient (acidity and sweetness in the case of tomatoes; gooey, creamy goodness in the case of cheese) while eliminating anything that might be the slightest bit inconvenient (it spoils, it isn’t available all the time, some ripe cheeses smell like gangrenous feet). Slide By :- Howard Davidson Arlington MA
  3. 3. Well, Kraft is responding to an outcry from Americans as they fuss and become increasingly picky about their food’s “naturalness,” scrutinizing labels, dining at “organic” restaurants, and joining community supported agriculture groups. Don’t get me started about how some people feel it’s fashionable to go gluten-free. Slide By :- Howard Davidson Arlington MA
  4. 4. Last week, Subway said it would remove azodicarbonamide from its breads, a widely-used FDA-approved food ingredient, after an online petition pointed out it was also used in yoga mats. PepsiCo Inc. last year said it would stop using brominated vegetable oil in Gatorade following a teen’s online petition that gained over 200,000 supporters. And after a vegan barista noticed Starbucks used a red dye made from crushed bugs, the chain announced it would switch to one that was tomato-based. Kraft plans to begin airing TV ads near the end of February touting that its Kraft Singles cheese product “begins with milk” and are now “made with no artificial preservatives.” Slide By :- Howard Davidson Arlington MA
  5. 5. The ads show cartoon cows grazing in a pasture, with a milk truck driving past the pasture. The new Kraft packages, which began appearing on supermarket shelves in recent weeks, also come stamped with a red circle noting they have no artificial preservatives or flavors. Kraft says its Singles haven’t used artificial flavors for many years, but that it just recently decided to advertise that aspect of the product. Slide By :- Howard Davidson Arlington MA
  6. 6. The ads show cartoon cows grazing in a pasture, with a milk truck driving past the pasture. The new Kraft packages, which began appearing on supermarket shelves in recent weeks, also come stamped with a red circle noting they have no artificial preservatives or flavors. Kraft says its Singles haven’t used artificial flavors for many years, but that it just recently decided to advertise that aspect of the product. Slide By :- Howard Davidson Arlington MA
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