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Culture, disruption, & demystification -houssian nl interaction12 redux
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Culture, disruption, & demystification -houssian nl interaction12 redux

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This presentation was given at the redux event organized by ixda nederland. The slides actually do a good job of telling the basics of the story I wanted to tell as I didn't have a lot of time to …

This presentation was given at the redux event organized by ixda nederland. The slides actually do a good job of telling the basics of the story I wanted to tell as I didn't have a lot of time to spend crafting a more visual slide deck. I encourage you to go back and watch the videos of the presentations I presented on the ixda vimeo channel. Links at the end."
The summary here does not represent anyone's view or understanding but my own (i.e. this is not representative of my employer or other affiliates).

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  • Stories are an emic (native) perspective, Interpretation is an etic (observer) perspective
  • Transcript

    • 1. Culture, Disruption, & DemystificationNL Interaction12 ReduxAaron Houssian @houssianPhilips Research--Human Interaction & ExperiencesMay 18, 2012
    • 2. About me• MS Human-Computer Interaction Design from Indiana University• Worked as UX Consultant for several years – I focus on user research, but the “user” can mean employees as well as end users. – Connection/closing feedback loops in companies• Currently pursuing my PhD while at Philips as a Marie Curie Fellow• How do we “sell” user research or design concepts to stakeholders?• www.aaronh.info @houssian Philips Research--Human Interaction & Experiences, Aaron Houssian, May 18, 2012 2
    • 3. Culture, by Eric Dahl (@eadahl) • Cultural Fit • Behaviour, Knowledge, Artefacts • Three Building Blocks of Culture – Patterns – Stories – Interpretation Philips Research--Human Interaction & Experiences, Aaron Houssian, May 18, 2012 3
    • 4. The Disruptive Age: Thriving in an Era ofConstant Change- Luke Williams• Formerly of Frog Design – User-centered Design can play a key part in disruption – BE the disruptor• Innovators Dilemma• Deliberate Provocations – Shining Philips Research--Human Interaction & Experiences, Aaron Houssian, May 18, 2012 4
    • 5. How can we make something as scary as a newbusiness area ok?“All they had to do is pick a couple of conventions that would trigger a another pattern and move [it] in a different direction.”“It’s about making the opposite direction, the direction that is so socially horrifying that you would never consider, making it familiar enough for the business to be comfortable in.” Philips Research--Human Interaction & Experiences, Aaron Houssian, May 18, 2012 5
    • 6. Demystifying Design--Jeff GothelfDeisgn is too often perceived as a tactic to simply make things beautiful or user-friendly. To combat that oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives Design a false perception of value.Mystery = Power + ControlIt creates an Us v Them attitudeUse less jargon, make our tools more accessible1. Draw together2. Show Raw Work (frequently)3. Teach the discipline (define the jargon)4. Be transparent (what activities etc)5. Take credit for your wins (emphasize biz value, use numbers) Philips Research--Human Interaction & Experiences, Aaron Houssian, May 18, 2012 6
    • 7. Some other resources• http://www.ixda.org/resources• http://johnnyholland.org/2012/02/interactions-12-day-one/• http://johnnyholland.org/2012/02/interactions-12-day-two/• http://johnnyholland.org/2012/02/interaction-12-day-three/• http://gluethink.com/2012/02/12/interaction-2012-a-review-with- sketchnotes/• Google sketchnotes interaction12 Philips Research--Human Interaction & Experiences, Aaron Houssian, May 18, 2012 7
    • 8. 8