Personality Traits:
Through ‘The Kardashians’

Presented by Holly Butler, Louise Brown and Sarah Cullen
What is Personality?
Somebodies personality is the
combination of characteristics or
qualities that form in an individual’...
Personality of an Entrepreneur
To become a successful entrepreneur
you have to some or all the following
personality trait...
Traits Explained
• Openness – Imagination, insight and a broad range of
interests.
• Extraversion Excitability, sociabilit...
The Kardashians
• All of the Kardashians may not have every
personality trait is takes to become a
successful entrepreneur...
Successes
• ‘Keeping up with the Kardashians’ was their biggest
enterprise
• It increased popularity and made them a house...
DASH CLOTHING
•
•
•
•
•
•

Fashion Boutique
Set up in 2006
By three eldest Kardashians
Headquarters in LA
No online websit...
Kendall & Kylie Jenner
• TV
Personality, Model, Bra
nd Ambassador
• 18 years old
• “My Name Is Kendall.
Kendall Jenner. I ...
Kendall & Kylie with PacSun
• Launched in 2012
• They created a clothing line directed towards
teenagers
• Inspired by div...
Rob's Sock Line
• Launched In 2012
• Partnered with Scott Disick
• Apart from endorsements, only real business venture
• W...
Kris Jenner
• Trademarked the term Momager
• Backbone behind all her children's careers
• Talk show “Kris Jenner Show”
Kim Kardashian
Conscientiousness:
• Organised and keeps to
schedules
• Keeps things in order
and pays attention to
details...
Khloe Kardashian
Extraversion:
• Centre of attention
• Life of the party
• Comfortable around
people
• Speaks her mind

(G...
Kourtney Kardashian
Openness To Experience:
• A lot of ideas for the
stores they have
• Quick to understand
• Spends time ...
Kendall Jenner
Conscientious:
• Goal directed
• Focused on career path
• Quiet/shy compared to
her sisters
• Artistic thro...
Kylie Jenner
Extraversion:
•
•
•
•
•

(Google image)

Outgoing
Big personality
Sociable
Ambitious
Original
References
•
•
•
•

http://agsocks.com/
www.kendallandkylie.celebuzz.com/bio
www.dashboutiqueclothing.com
www.Pacsun.com/c...
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Student led seminar presentation

  1. 1. Personality Traits: Through ‘The Kardashians’ Presented by Holly Butler, Louise Brown and Sarah Cullen
  2. 2. What is Personality? Somebodies personality is the combination of characteristics or qualities that form in an individual’s distinctive character.
  3. 3. Personality of an Entrepreneur To become a successful entrepreneur you have to some or all the following personality traits: The five that we are going to look at are: • • • • • • • • • • • • • • • Passionate Resilient Self-possessed Decisive Fearless Financially prepared Flexible Focused Able to sell Risk Taker Openness Extraversion Agreeableness Conscientiousness Neuroticism
  4. 4. Traits Explained • Openness – Imagination, insight and a broad range of interests. • Extraversion Excitability, sociability, talkativeness, assertiveness and emotional expressiveness. • Agreeableness - Attributes such as trust, kindness and affection. • Conscientiousness - Thoughtfulness, impulse control, goal-directed and organized. • Neuroticism - Emotional instability, anxiety, moodiness, irritability, and sadness. (http://psychology.about.com/od/personalitydevelo pment/a/bigfive.htm)
  5. 5. The Kardashians • All of the Kardashians may not have every personality trait is takes to become a successful entrepreneur but together as a unit they make the perfect entrepreneur. • We are going to explain each Kardashian and their entrepreneurial ventures.
  6. 6. Successes • ‘Keeping up with the Kardashians’ was their biggest enterprise • It increased popularity and made them a household name • Business success soon followed
  7. 7. DASH CLOTHING • • • • • • Fashion Boutique Set up in 2006 By three eldest Kardashians Headquarters in LA No online website Three stores: Calabasas Miami, Florida New York (www.dashboutiqueclothing.com)
  8. 8. Kendall & Kylie Jenner • TV Personality, Model, Bra nd Ambassador • 18 years old • “My Name Is Kendall. Kendall Jenner. I Am Not A Kardashian” • TV Personality, Model, Bra nd Ambassador • 16 years old • Work schedule so busy, home schooling became vital (www.kendallandkylie.celebuzz.com/bio)
  9. 9. Kendall & Kylie with PacSun • Launched in 2012 • They created a clothing line directed towards teenagers • Inspired by diversity, optimism and creativity • Ranges from outerwear to accessories (Pacsun.com/content/kendall-kylie)
  10. 10. Rob's Sock Line • Launched In 2012 • Partnered with Scott Disick • Apart from endorsements, only real business venture • Was not hugely successful, but surviving due to Kardashian name • High end prices- socks cost around $30 (http://agsocks.com/)
  11. 11. Kris Jenner • Trademarked the term Momager • Backbone behind all her children's careers • Talk show “Kris Jenner Show”
  12. 12. Kim Kardashian Conscientiousness: • Organised and keeps to schedules • Keeps things in order and pays attention to details • Known to her sisters as ‘the boring one’ (Google Image)
  13. 13. Khloe Kardashian Extraversion: • Centre of attention • Life of the party • Comfortable around people • Speaks her mind (Google Image)
  14. 14. Kourtney Kardashian Openness To Experience: • A lot of ideas for the stores they have • Quick to understand • Spends time reflecting on things • Driver behind the stores (Google Image)
  15. 15. Kendall Jenner Conscientious: • Goal directed • Focused on career path • Quiet/shy compared to her sisters • Artistic through modelling (Google image)
  16. 16. Kylie Jenner Extraversion: • • • • • (Google image) Outgoing Big personality Sociable Ambitious Original
  17. 17. References • • • • http://agsocks.com/ www.kendallandkylie.celebuzz.com/bio www.dashboutiqueclothing.com www.Pacsun.com/content/kendall-kylie.html
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