2. What is Personality?
Somebodies personality is the
combination of characteristics or
qualities that form in an individual’s
distinctive character.
3. Personality of an Entrepreneur
To become a successful entrepreneur
you have to some or all the following
personality traits:
The five that we are going to look at
are:
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Passionate
Resilient
Self-possessed
Decisive
Fearless
Financially prepared
Flexible
Focused
Able to sell
Risk Taker
Openness
Extraversion
Agreeableness
Conscientiousness
Neuroticism
4. Traits Explained
• Openness – Imagination, insight and a broad range of
interests.
• Extraversion Excitability, sociability, talkativeness, assertiveness
and emotional expressiveness.
• Agreeableness - Attributes such as trust, kindness and
affection.
• Conscientiousness - Thoughtfulness, impulse
control, goal-directed and organized.
• Neuroticism - Emotional
instability, anxiety, moodiness, irritability, and sadness.
(http://psychology.about.com/od/personalitydevelo
pment/a/bigfive.htm)
5. The Kardashians
• All of the Kardashians may not have every
personality trait is takes to become a
successful entrepreneur but together as a unit
they make the perfect entrepreneur.
• We are going to explain each Kardashian and
their entrepreneurial ventures.
6. Successes
• ‘Keeping up with the Kardashians’ was their biggest
enterprise
• It increased popularity and made them a household
name
• Business success soon followed
7. DASH CLOTHING
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Fashion Boutique
Set up in 2006
By three eldest Kardashians
Headquarters in LA
No online website
Three stores: Calabasas
Miami, Florida
New York
(www.dashboutiqueclothing.com)
8. Kendall & Kylie Jenner
• TV
Personality, Model, Bra
nd Ambassador
• 18 years old
• “My Name Is Kendall.
Kendall Jenner. I Am
Not A Kardashian”
• TV
Personality, Model, Bra
nd Ambassador
• 16 years old
• Work schedule so
busy, home schooling
became vital
(www.kendallandkylie.celebuzz.com/bio)
9. Kendall & Kylie with PacSun
• Launched in 2012
• They created a clothing line directed towards
teenagers
• Inspired by diversity, optimism and creativity
• Ranges from outerwear to accessories
(Pacsun.com/content/kendall-kylie)
10. Rob's Sock Line
• Launched In 2012
• Partnered with Scott Disick
• Apart from endorsements, only real business venture
• Was not hugely successful, but surviving due to
Kardashian name
• High end prices- socks cost around $30
(http://agsocks.com/)
11. Kris Jenner
• Trademarked the term Momager
• Backbone behind all her children's careers
• Talk show “Kris Jenner Show”
12. Kim Kardashian
Conscientiousness:
• Organised and keeps to
schedules
• Keeps things in order
and pays attention to
details
• Known to her sisters as
‘the boring one’
(Google Image)
14. Kourtney Kardashian
Openness To Experience:
• A lot of ideas for the
stores they have
• Quick to understand
• Spends time reflecting
on things
• Driver behind the stores
(Google Image)
15. Kendall Jenner
Conscientious:
• Goal directed
• Focused on career path
• Quiet/shy compared to
her sisters
• Artistic through
modelling
(Google image)
