Hippo Presentation Jboye Study tour 2012
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Hippo Presentation Jboye Study tour 2012

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Web content management analyst Janus Boye is hosting a group from Denmark to tour and learn about the latest trends and technologies in the online/digital world. His “Digital Priorities for 2012” ...

Web content management analyst Janus Boye is hosting a group from Denmark to tour and learn about the latest trends and technologies in the online/digital world. His “Digital Priorities for 2012” tour stopped here in Amsterdam, where we were very proud to present Hippo CMS.
In this presentation the following issues are addressed:
- The Dutch Government’s approach to a new e-government initiative and how they utilized Hippo CMS to go from multiple CMS’s and web sites to one completely powered by Hippo.
- Our forward-looking technology trends into social and mobile content delivery, as well as Hippo’s focus on Context Aware Content Management.
- A sneak preview of some of the upcoming, new features of Hippo CMS

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  • US & EU
  • If you create content only for your website, you’re missing out. Content should be targeted towards all current and future publication platforms.
  • - strategy that focuses on multiple channels isn’t enough - just publishing the same content to different channels won’t be enough =>- start thinking about CONTEXT as part of our Web content platform - device, location, time, social information, behavioral data and every other environmental aspect we can get to deliver content to audiences in a contextual way I know we will be talking a lot about mobile, and other channels for managing content on this panel but for companies that are starting to think about a content strategy and their platforms for 2012 and beyond – just publishing the same content to different channels won’t be enough…. We have to start thinking about CONTEXT as part of our Web content platform – we have to start using the device, location, time and every other environmental aspect we can get to deliver content to audiences in a contextual way…
  • Horses = behavior http://www.istock photo.com/stock-photo-9992127-wristwatch-on-a-wrist-clipping-path.php http://blogs.can oe.ca/outdoorsguy/uncategorized/fox-versus-house-cat/ http://www.istockphoto.com/stock -photo-8947094-airport-panel.php http://www.istockphoto.com/stock-pho to-10006584-vintage-transportation.php http://www.istockphoto.com/stock -photo-3934710-man-holding-mobile-phone-laptop-in-background.php
  • Great example of Context Awareness: in a car, driven 80 mph, currently in Boston, destination: San Francisco, Local Weather, ...
  • Over time, the push-model has predominated. The new model is the Audience empowered, demand-driven model of content
  • Keeping context in Views
  • Top brands are thought leaders
  • Top brands are thought leaders
  • Group-based content delivery

Hippo Presentation Jboye Study tour 2012 Hippo Presentation Jboye Study tour 2012 Presentation Transcript

  • Hippo CMSC on te xt Aw ar e
  • Tjeerd Brenninkmeijer CMO and co-founder of Hippo
  • Today’s presentation About Hippo The Hippo Vision Client Cases Demo Q&A
  • About Hippo Open Source Enterprise WCM Established in 1999, over 70 employees, offices in Amsterdam, Boston and San Francisco Privately held & double-digit-growth Technical leadership with an Apache background Powers some of the worlds largest, most heavily trafficked web properties Enterprise Hippo On-Demand Training Professional ServicesSupport Subscription
  • Focus on Standards
  • Hippo & Standards • OpenID, OAuth • JCR 170, CMIS, WEMI • CSS, HTML5, JSON • REST, Open API • Widgets / Gadgets • OpenSocial
  • Customers we welcomed in 2011
  • Some of the partners we welcomed in 2011 SI PartnersTechnology Partners Connectors
  • Vision
  • MULTI CHANNELCONTEXT AWARE
  • Hippo CMS 7.7: Channel Manager
  • But.. Multi Channel isn’t enough! REST
  • CONTEXT
  • Our vision All websites will become context-aware and personalized And personalization is..Delivering the most relevant content to the audience
  • Audience Empowered WCMS H IP P O Phase I Phase II Now FutureDevelopers Editors Marketers Audience Audience Empowerment Time
  • Empower your audience Context aware content management
  • Case studyFrom Many to one
  • Help! My site is dead. Text
  • From many to one!Cost saving & improve communication • 1 logo - 1 voice • Cost saving • Improve communication • Open source & open data
  • CMS & Open Source Freedom & Flexibility The web is changingContent Management needs to facilitate changeCustomization & Innovation
  • Open Source = Open Innovation Freedom & FlexibilityBusiness needs:• No vendor lock-in• Extensibility & customization• Interoperability = open standards• The possibility to upgrade• The freedom to innovate• Re-use -> cost saving
  • Hippo CMS Freedom & Flexibility• Reduce time-to-market• Enables you to create more innovative business• Lowers Total Cost of Ownership (TCO)
  • Hippo makes Open Source ready for the Enterprise • Support is core business • Roadmap alignment • Continuity • Freedom to innovate
  • Case rijksoverheid.nl
  • Organization & Process • Form an A-team • Stay in control • Scrum (agile) • Tendering process • No European tender software -> Open source • European tender Services & Hosting
  • Case - rijksoverheid.nl Open data
  • Case - rijksoverheid.nl Empower your audience
  • Ministry of Foreign Affairs: Micro Sites
  • TranslationsNon-Western character sets 100+ domains 300 subsites Content sharing One look-and-feel One CMS
  • Dutch Libraries: Multi-Channel
  • Dutch Libraries • Context aware content delivery from a single source • IPad • MobileREST • Web • Widgets • REST API
  • Dutch: Police
  • Case hetccv.nl
  • Case - cvz.nl
  • Case - wijchen.nl Local goverment
  • Hippo Community Documentation,developer webinars, samples http://www.onehippo.org
  • Sharing ideas, Build componentstogether & share cost
  • Questions & Answers
  • More about Hippo: www.onehippo.com www.onehippo.org27