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Hippo CMS




C
    on
      te
        xt
             Aw
                  ar
                     e
Tjeerd Brenninkmeijer
 CMO and co-founder of Hippo
Today’s presentation
  About Hippo
  The Hippo Vision
  Client Cases
  Demo
  Q&A
About Hippo
                  Open Source Enterprise WCM
                  Established in 1999, over 70 employees,
                  offices in Amsterdam, Boston and San
                  Francisco
                  Privately held & double-digit-growth
                  Technical leadership with an Apache
                  background
                  Powers some of the worlds largest, most
                  heavily trafficked web properties
    Enterprise
                           Hippo On-Demand          Training   Professional Services
Support Subscription
Focus on Standards
Hippo & Standards
      •   OpenID, OAuth

      •   JCR 170, CMIS, WEMI

      •   CSS, HTML5, JSON

      •   REST, Open API

      •   Widgets / Gadgets

      •   OpenSocial
Customers we welcomed in
          2011
Some of the partners we
        welcomed in 2011
                      SI Partners


Technology Partners                 Connectors
Vision
MULTI CHANNEL
CONTEXT AWARE
Hippo CMS 7.7: Channel Manager
But.. Multi Channel isn’t enough!




                     REST
CONTEXT
Our vision
    All websites will become context-aware and
                    personalized


               And personalization is..
Delivering the most relevant content to the audience
Audience Empowered WCMS
                                    H
                                        IP
                                           P   O




  Phase I    Phase II      Now                 Future
Developers   Editors    Marketers        Audience



                                                            Audience
                                                          Empowerment


                                                   Time
Empower your audience
    Context aware content management
Case study
From Many to one
Help! My site is dead.

         Text
From many to one!
Cost saving & improve communication

         •   1 logo - 1 voice

         •   Cost saving

         •   Improve communication

         •   Open source & open data
CMS & Open Source
 Freedom & Flexibility

   The web is changing


Content Management needs
    to facilitate change


Customization & Innovation
Open Source = Open Innovation
                Freedom & Flexibility
Business needs:

• No vendor lock-in
• Extensibility & customization
• Interoperability = open standards
• The possibility to upgrade
• The freedom to innovate
• Re-use -> cost saving
Hippo CMS
                 Freedom & Flexibility

•   Reduce time-to-market

•   Enables you to create more innovative business

•   Lowers Total Cost of Ownership (TCO)
Hippo makes Open Source ready for
         the Enterprise

           •   Support is core business

           •   Roadmap alignment

           •   Continuity

           •   Freedom to innovate
Case rijksoverheid.nl
Organization & Process
    •   Form an A-team

    •   Stay in control

    •   Scrum (agile)

    •   Tendering process

        •   No European tender software -> Open source

        •   European tender Services & Hosting
Case - rijksoverheid.nl
       Open data
Case - rijksoverheid.nl
  Empower your audience
Ministry of Foreign Affairs:
        Micro Sites
Translations
Non-Western character sets
            100+ domains
              300 subsites
          Content sharing
        One look-and-feel
                One CMS
Dutch Libraries: Multi-Channel
Dutch Libraries
             •   Context aware content delivery
                 from a single source

             •   IPad

             •   Mobile

REST
             •   Web

             •   Widgets

             •   REST API
Dutch: Police
Case hetccv.nl
Case - cvz.nl
Case - wijchen.nl
   Local goverment
Hippo Community


     Documentation,
developer webinars, samples
 http://www.onehippo.org
Sharing ideas,
      Build
  components
together & share
      cost
Questions & Answers
More about Hippo:
      www.onehippo.com
       www.onehippo.org




27

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Hippo Presentation Jboye Study tour 2012

Editor's Notes

  1. US & EU
  2. If you create content only for your website, you’re missing out. Content should be targeted towards all current and future publication platforms.
  3. - strategy that focuses on multiple channels isn’t enough - just publishing the same content to different channels won’t be enough =>- start thinking about CONTEXT as part of our Web content platform - device, location, time, social information, behavioral data and every other environmental aspect we can get to deliver content to audiences in a contextual way I know we will be talking a lot about mobile, and other channels for managing content on this panel but for companies that are starting to think about a content strategy and their platforms for 2012 and beyond – just publishing the same content to different channels won’t be enough…. We have to start thinking about CONTEXT as part of our Web content platform – we have to start using the device, location, time and every other environmental aspect we can get to deliver content to audiences in a contextual way…
  4. Horses = behavior http://www.istock photo.com/stock-photo-9992127-wristwatch-on-a-wrist-clipping-path.php http://blogs.can oe.ca/outdoorsguy/uncategorized/fox-versus-house-cat/ http://www.istockphoto.com/stock -photo-8947094-airport-panel.php http://www.istockphoto.com/stock-pho to-10006584-vintage-transportation.php http://www.istockphoto.com/stock -photo-3934710-man-holding-mobile-phone-laptop-in-background.php
  5. Great example of Context Awareness: in a car, driven 80 mph, currently in Boston, destination: San Francisco, Local Weather, ...
  6. Over time, the push-model has predominated. The new model is the Audience empowered, demand-driven model of content
  7. Keeping context in Views
  8. Top brands are thought leaders
  9. Top brands are thought leaders
  10. Group-based content delivery