ITmoov 2012 - Het OpenERP business model

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OpenERP bewijst al geruime tijd succesvol te zijn als opensource bedrijfsapplicatie. In de uiteenzetting zal dieper ingegaan worden op het business model en het succes achter OpenERP. Er wordt ook aandacht geschonken aan de rol die OpenERP speelt in de als maar sterker wordende mobiele wereld.

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ITmoov 2012 - Het OpenERP business model

  1. 1. OpenERP Leading Open Source Management Soft. Leading Open Source Management Soft.Nom du fichier – à compléter Management Presentation 1
  2. 2. OpenERP at a Glance... The #1 Open Source Suite of Business Applications. – Easy, Modular, Affordable –The worlds leader1000 installations/dayA fast growing product1000+ modules in 5 yearsA world-wide brandPartners in 70 countriesFully Open SourceA strong & active community Nom du fichier – à compléter Management Presentation
  3. 3. One application for every need... You can deploy one module for a You can deploy one module for a simple need or the full integrated ERP. simple need or the full integrated ERP.CRM Human Ressources Point-of-Sale LogisticLeads & Opportunities Timesheets / Attendances Touchscreen Multi-WarehousesQuotation & Sales Leaves Management Disconnected Mode Push/Pull FlowsPhone Calls Expenses Tracking Fully Integrated Delivery MgtShared Calendar Periodic EvaluationsRevenue Forecasts Recruitment Accounting PurchasesOutlook Plugin Payroll Financial Accounting RfQsEcommerce Integration Analytic Accounting Purchase TenderAfter-Sales Services Services Management Bank Interfaces Supplier QoS Project Management Multi-CurrenciesMarketing Gantt & Calendars Multi-Charts ManufacturingMulti-Channel Campaigns Issues Tracker Validation Workflows Multi-Level BoMsE-Mails templates Contract Management 26 Countries supported Flexible RoutingsWebsite Integration Dashboards & KPI JIT, Kanban, MTOMail Gateway Document Management Consolidation Full TraceabilitySegmentation & Profiling Workflows BudgetsTemplate of Report Integration ...and 1500+ modules more ! Nom du fichier – à compléter Management Presentation
  4. 4. Fully Customizable No heavy development required to customize ! Pict X Pict Y Pict ZWorkflow Designer Screen Designer Report DesignerNom du fichier – à compléter Management Presentation
  5. 5. Nom du fichier – à compléter Management Presentation
  6. 6. Some Figures: achieved in 7 years The most advanced business application suite... The most advanced business application suite... The Product: The Product: •• 1500+ modules 1500+ modules •• 1000 installation per day 1000 installation per day •• Top References: La Poste, Top References: La Poste, Danone,... Danone,... The eco-system: The eco-system: •• 500 Partners in 70 countries 500 Partners in 70 countries •• Around 5000 developers Around 5000 developers •• Most active project on Most active project on Launchpad (= Ubuntu dev Launchpad (= Ubuntu dev plateform) plateform) •• 500 leads per day on OpenERP  The Company: The Company: 500 leads per day on OpenERP •• 185 employees 185 employees •• U.S., Belgium, India U.S., Belgium, India •• Self Profitable Self Profitable Nom du fichier – à compléter Management Presentation 6
  7. 7. Open Source / Free Software Open Source Open SourceNom du fichier – à compléter Management Presentation 7
  8. 8. Open Source: 100% Being “open” allows us to grow faster Our Open Source Licence is free and allows: • You can execute the software for free • You get the source code of the software • You can modify the software • You can redistribute the software for free The snowball effect: • People download, modify for their need and redistributeNom du fichier – à compléter Management Presentation
  9. 9. OpenERP is the wikipedia of the management software. 50 newmodules are developed every month !Nom du fichier – à compléter Management Presentation
  10. 10. Open Source / Free Software Our Business Model Our Business ModelNom du fichier – à compléter Management Presentation 10
  11. 11. Fast & Low-Costs R&D Our development capacity is not any more depending on our R&D budget Our development capacity is not any more depending on our R&D budget but on the number of customers and partners: but on the number of customers and partners: We produce 50 new modules per month ! We produce 50 new modules per month !Nom du fichier – à compléter Management Presentation 11
  12. 12. Efficient Marketing & Sales Open Source: a very big visibility at low costs Google Trends: OpenERP/Netsuite Google Trends: OpenERP/Netsuite   Netsuite: Budget Ventes et Netsuite: Budget Ventes et Marketing: 80M€ Marketing: 80M€   OpenERP: Budget Ventes et OpenERP: Budget Ventes et Marketing: 200k€ Marketing: 200k€ Visibility of the mark: Visibility of the mark: ● 400x cheaper, same result ! ● 400x cheaper, same result !High Distribution of the mark A smart sales approachSchool & UniversitiesSchool & Universities Free as in freedom, Free as in freedom, – Ex: France – Ex: France Not free as in free services ! Not free as in free services !Linux Distribution:Linux Distribution: – Distributed in any bookstore – Distributed in any bookstore No pre-sales services: No pre-sales services: Only good consulting services Only good consulting services Nom du fichier – à compléter Management Presentation
  13. 13. Open Source / Free Software But how do we get money ? But how do we get money ?Nom du fichier – à compléter Management Presentation 13
  14. 14. Total Cost of Ownership ERP... If you want to buy SAP or Microsoft Dynamics Total cost of acquisition of proprietary ERP: o Analysis: 0 – 10% o Proprietary Licence: 25% o Services: 65% - 75% - Trainings, Project Analysis, Developments Its a service market, very good for open source solutions! -Nom du fichier – à compléter Management Presentation 14
  15. 15. Proprietary vs Open ERP Proprietary Business Model (*) Open ERP 25% 25% 15% 20% 45% 45% 20% 32% 20% 8% 5% 30% 30% Other  Support  Licences Sales  R&D Cost  G&A Other  Support  Sales  R&D Cost  G&AServices Maint. Marketing Services Services Maint. Marketing Services(*) Based on SAPs annual financial report 2008.
  16. 16. Summary of our business TCO per project reduced by 25% but o Efficient sales & marketing at low costs (40x) o Fast growing product (R&D) o Rapid distribution of the OpenERP TM. => 25% less revenues per customer due to the licence: • But higher margins • -> 100% growth a year ! -Nom du fichier – à compléter Management Presentation 16
  17. 17. Open Source / Free Software And it works... And it works...Nom du fichier – à compléter Management Presentation 17
  18. 18. Used by top companiesNom du fichier – à compléter Management Presentation
  19. 19. Our Customer: Danone “Danone deploys OpenERP massively in their companies in emerging countries. The implementation timing is amazing.” Edouard Dogning ERP Project Manager, Danone Industry: bio food Employees: 101000 Turnover: $17b OpenERP Strategy: deploys OpenERP in 164 companies having a turnover bellow 100M€.Nom du fichier – à compléter Management Presentation
  20. 20. Our Customers: Singer “With OpenERP we have a solution that allows us to grow in the future. It is stable, flexible, and perfectly answered our needs.” Philippe Leruth, President Singer France SAS Industry: Sewing Machine Manufacturing 150 PoS in FranceNom du fichier – à compléter Management Presentation
  21. 21. Our Customer: The Poste “OpenERP allows very big benefits in terms of productivity.” Olivier Lenoir Head of IT Infrastructure, The Poste  Second postal operator in Europe.  Industry: Mail Distribution  Employees: 276500  Turnover: 20 B€  17000 shops in one countryNom du fichier – à compléter Management Presentation
  22. 22. Demonstration DemonstrationNom du fichier – à compléter Management Presentation 22
  23. 23. Demo User Interface • Rich Client • Web Interface Discovering the features A full flow: • Quotation • Sale Order • MRP • Delivery Customization • Screen Designer • Workflow DesignerNom du fichier – à compléter Management Presentation

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