2. You Do ‘Oracle Stuff’
Does Twitter have anything to offer me?
YES!!YES!!
3. Oracle Professionals are Here
Developers
DBAs
Product Managers
ACEs
Students
n00bs
Everybody!
4. Some Oracle Folks…
(Ask) Tom Kyte
Bryn Llewellyn
Kris Rice
Joel Kallman
Steven Feuerstein
Maria Colgan
Pete Sharman
Patrick Wheeler
People whoPeople who
can helpcan help
you!you!
5. Why Social Media is Important
Develop a Professional Network
Relationships
Stay Connected
Share & Contribute
Create & Manage Online Persona
“Your network is your NET WORTH”
- -- smart person 2008?
6. Success Stories/Examples?
Jobs & careers took to next level via Twitter
Solve real problems OR Help real people
People ‘know’ us before they meet us IRL –
easier to get accepted to speak at
conferences/meetings
7. Suggested Best Practices
Decide type of social media presence/online
persona you want to present.
But be authentic, find your ‘voice’
Separate personal and professional
Know what’s appropriate for each network
Privacy settings for personal as appropriate
9. So Don’t Be the Egg!
Don’t tie yourself to a brand or tech
Be your OWN brand, e.g. DBAKevlar
10. Bio
Give people a REASON to follow you
Include a LINK
1. About.Me
2. LinkedIn
3. Blog/Website
11. Women and Social Media
Use privacy settings to protect personal accounts/profiles.
Mute anyone who provides only negative commentary to
social media feeds.
Block anyone IMMEDIATELY who makes you
uncomfortable or threatens.
Report anyone who is abusive, but do NOT reply or
respond to them .
Your social media presence is not online for others to abuse.
13. How Often Should I Tweet?
How often do you have something
interesting to say or share?
It’s Ok to have fun
Don’t force it
Probably > 1-2x a day
< 100x a day
14. Can I Mix Biz & Pleasure?
All work makes Jeff a dull boy
Only tweeting ‘work stuff’ might be safer,
but it’s wouldn’t be authentic – for me
Make it easy for followers to decide if
they like you or not
15. What to Tweet?
Don’t try too hard
Just jump into a
conversation – it’s how
Twitter works
Use Hashtags – people
search/filter #Oracle
#SQLDev #OracleHelp
16. I HAVE TO TWEET FOR WORK
You probably won’t be very good at it
Empower your outgoing and SOCIAL
people to represent your organization
Being on social won’t make you social –
or valuable.
17. Don’t Worry about Followers
Especially if you don’t tweet very much!
Worry more about following people that
make you:
Laugh
Better at your job
Smarter
Happy
18. Who Do I Follow?
I made you a list!
181 folks or so who are active and
associated with Oracle
19. What Twitter App?
Twitter.com works just fine for most
I like YoruFukurou (Macs Only)
Google translates
Fun to say!
20. Not Just Twitter!
Stack Exchange
Quora
Reddit
OTN Communities/Forums
We are out there – listening, helping
22. We Don’t Speak on Behalf of Oracle
My blogs and on-line content come from
me, and only me. I am not an official
spokesperson for my employer, Oracle
Corp, nor do I speak on behalf of
Oracle.