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Why Social Media
 

Why Social Media

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Presentation on why the pharma industry should be using social media.

Presentation on why the pharma industry should be using social media.

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    Why Social Media Why Social Media Presentation Transcript

    • Why Social media? "I realized from the perspective of the communications industry that the worldwide adoption of twitter in various segments of society in the 21st century is as big as the introduction of the telegraph and/or telephone in the 20th century." Jeff Pulver, 140conf.
    • Who am I? Entrepreneur- founder of Newspepper. com, company making video for the Internet. Journalist/ Girl Geek in Tech/Pro Blogger-Vlogg Telegraph and video partner TechCrunch. Social media advisor- Advise companies/government depts on how to engage with Social Media.
    • Why am I here? By the end of this presentation I will have persuaded you Social media is a must. I want to share with you: How I work, Why I believe in social media as a channel How other journalists are using it Why its important Why you should be embracing it How you can embrace it
    • How I work Built up a direct network of over 10,000 people through Twitter and Facebook plus videos viewed 100,000 + Carefully following the 'Twitter etiquette' broadcast what I am doing, what I'm talking about, who I am meeting, where I am going. Blog has been picked up by mainstream media who commission podcasts.
    • What is social media?
    • Before: After: 1. fax 2. face to face 3. tel 4.letter 5.mail
    • Still social media skeptic?
    • Why effective channel? 1. Crowd sourced this presentation 2. FREE Advertising and marketing tool- never spent a penny on advertising and marketing yet clients include BBC and Channel 4 + PLUS getting request for quotes on Facebook and Twitter. 3. Contact people NEVER be able to contact before- Will Carling, Richard Branson, Magie Philibin, Gail Porter, celebrities etc. 4. Internet is GLOBAL audience, not geographically limited. 5. mainstream media/Newspapers are V dying-people now becoming their own media outlets.
    • How other journalists are using it. SKY News Correspondent Quality and Feedback Forms, misspellings, missed links very quickly trending topics Iran election
    • Why its important But the conversation will carry on regardless- Dell turned a blind eye to social but one day it had it's first social media entry... ...one unhappy Dell customer decided to write a blog critisizing the company. Not long after the 'Dell Hell' blog appeared as the top hit when searching for Dell in Google-now Dell has some of the best social media representation around.
    • Case Study: Lets look at Boehringer: Twitter = Yes Facebook = Yes YouTube = Yes LinkedIn = Yes But...
    • What's missing Boehringer? Not enough conversation! Not enough reach all redirecting back to main site where site is static. No company blog open to comments Social Media buttons should be big on front page-not instantly accessible needed for people who come to site first
    • What others are doing: gsk: Blog open to comments, social media on front page of site. J&J: Blog open to comments, personal Twitter Novartis: No blog, but more Twitter followers
    • I don't know much about pharma but... The first thing people do when they are sick is Google Symptoms. Internet and Swine Flu- net cut out doctor, giving authorization for drugs online. Medicinal phone apps/iPhone apps for taking medicine on time/calculating drug dosage. Social media significantly reduces the costs associated with engaging with consumers. Transparency-Consumers are starting to expect to be engaged throughout the product development . Using Blogs for health advice- buy drugs direct from Internet.
    • Challenges Move the communication with their Sales and marketing in pharma consumers prior to NDA approval is traditionally a very expensive since there isn't the huge financial affair. risk associated with traditional media. Regulatory agencies exert significant control over the Change in corporate mindset. interaction. Pharma companies are extremely protective of the Engaging with your consumers intellectual property (IP). from idea generation, through lead development and candidate selection, into the clinical phases and finally into sales and marketing.
    • It might seem scary at first but you'll love it in the end