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A
“Dissertation Report”
ON
CONSUMER PREFERENCE IN SELECTED BRANDS
(WHIRLPOOL, VIDEOCON, LG) OF...
Projectsformba.blogspot.com
ACKNOWLEDGEMENT
Preservation, inspiration and motivation have always played a key role
in any ...
Projectsformba.blogspot.com
EXECUTIVE SUMMARY
In today scenario, every company wants to compete with others to
remain in t...
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INDEX
Serial No. Contents Page No.
1. Certificate
2. Acknowledgement
3. Executive Summary
4. I...
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INTRODUCTION…
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INTRODUCTION
The topic of research here is “Consumer preference in selected
brands (Whirlpool,...
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ideas to satisfy needs and the impacts that these processes have on
the consumer and society."...
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Introduction to Refrigerator
A refrigerator (often called a "fridge" for short) is a cooling a...
Projectsformba.blogspot.com
prices fell and non-toxic, nonflammable synthetic refrigerants, such as
Freon or R-12, were in...
Projectsformba.blogspot.com
Display industry and its components
With the Thomson acquisition Videocon has emerged as one o...
Projectsformba.blogspot.com
Whirlpool, right from its inception in 1911 as first commercial
manufacturer of motorized wash...
Projectsformba.blogspot.com
Today, Whirlpool is the most recognized brand in home appliances in
India and holds a market s...
Projectsformba.blogspot.com
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG
Electronics, South Korea was e...
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Covering over 50 acres, the facility manufactures Color Televisions,
Air Conditioners, Refrige...
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OBJECTIVE
OF THE
STUDY…
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OBJECTIVE OF THE STUDY
Objective of the research enables the research to collect necessary
rel...
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LITERATURE
REVIEW…
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LITERATURE REVIEW
Once the problem is formulated, the researcher undertakes an
extensive liter...
Projectsformba.blogspot.com
RESEARCH
METHODOLGY…
Projectsformba.blogspot.com
Projectsformba.blogspot.com
RESEARCH METHODOLOGY
Research:
Research in common parlance refers to a search for knowledge.
R...
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.DATA COLLECTION
Data collection includes the type of data & the source of data that we
used w...
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SAMPLING DESIGN
It includes size of sample & the technique that we used for selecting
the diff...
Projectsformba.blogspot.com
JUDGEMENT SAMPLING. Which is a type of Non Probabilistic
sampling.
ANALYTICAL TOOL
The tool th...
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I have shown the correlation between these two types of variables.
Group Correlation
Correlati...
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72.8 × 97.78
1510
=
7118.4
r = 0.2121
HYPOTHESIS TESTING
The chi-square test is one of the mos...
Projectsformba.blogspot.com
H0 = let us take the hypothesis that brand image, Price, quality, after sale service and looks...
Projectsformba.blogspot.com
E14= =8.5
200
15×100
E15= =7.5
200
42×100
E21= =21
200
51×100
E22= = 25.5
200
75×100
E23= =37....
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while
buying
refrigerator
Total 42 51 75 17 15 200
Observed
frequency(O)
Expected
Frequency(E)...
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Hence it is proved that brand image, Price, quality, after sale service
and looks influence th...
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conduct survey at large level
RESULTS
AND
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FINDINGS…
RESULTS AND
DISCUSSIONS/FINDINGS
 Which Brand of Refrigerator do you have?
No. of R...
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46%
38%
16%
LG
Whirlpool
Videocon
INTERPRETATION: from my survey, I have found that LG was
hav...
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38
16
27
19
0
5
10
15
20
25
30
35
40
News papers Magazines Through friends others
NoofPersons
...
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25
40
24
11
0
5
10
15
20
25
30
35
40
45
Brand image Price Quality After Sales
Services
No.ofPe...
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15%
26%
38%
21% Self
Friends/relatives
Family members
others
INTERPRETATION: from my survey, i...
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31%
28%
41% Fully aware
Less aware
Unaware
INTERPRETATION: from my survey, it is very much cle...
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21
35
28
7
9
0
5
10
15
20
25
30
35
40
Brand Image Price Quality After sales
service
Style/look...
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0
10
20
30
40
50
Fully
Satisfied
Satisfied Undeciced Less
satisfied
poor
No.ofpersons
Series1
...
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No. of Respondents LG Whirlpool Videocon other
100 38 31 14 17
38
31
14
17
0
5
10
15
20
25
30
...
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 If any of other brands of Refrigerator offers you any attractive
scheme, will you go for tha...
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SUGGESTIONS…
SUGGESTIONS
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On the basis of the survey conducted by me, following suggestions are
to be considered:
 The ...
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BIBLIOGRAPHY…
BIBLIOGRAPHY
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 Research methodology, methods and techniques by Kothari C.R,
new age international ltd. Publ...
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 http://en.wikipedia.org/wiki/Preference(15 Feb 2007)
 http://en.wikipedia.org/wiki/Refriger...
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ANNEXURE…
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QUESTIONNAIRE
“Consumer Preferences in selected brands (Whirlpool, Videocon, LG)
of 200 lts re...
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 Quality
 After Sales Services
7. Who influenced you more in your buying decision?
 Self
 ...
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 LG
 Whirlpool
 Videocon
 Other
12.What are your views about brand image of following bran...
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16.Suggestion/problems, if any
…………………………………………………………………………………..
……………………………………………………………………………...
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XLSTAT 7.1 - Tests on Contingency Tables (Chi-square...) - 3/14/20...
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Multidimensional Scaling (MDS)
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Factors/Group Group 1 Group 2 Group 3 Group 4 Group 5
Brand name 1...
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Uniform weighting (default)
No missing values
Metric Multidimensio...
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A project report on consumer preferences in selected brands (whirlpool, videocon, lg) of 200 lts refrigerators on the basis of price, brand name, quality & after sales services

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  • please send it in my id- mahasweta_roy@yahoo.co.in. thanks
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A project report on consumer preferences in selected brands (whirlpool, videocon, lg) of 200 lts refrigerators on the basis of price, brand name, quality & after sales services

  1. 1. Projectsformba.blogspot.com A “Dissertation Report” ON CONSUMER PREFERENCE IN SELECTED BRANDS (WHIRLPOOL, VIDEOCON, LG) OF 200 Lts REFRIGERATORS ON THE BASIS OF PRICE, BRAND NAME, QUALITY & AFTER SALES SERVICES IN THE REGION OF YAMUNA NAGAR Submitted to Kurukshetra University, Kurukshetra in partial fulfilment for the degree of Master of Business Administration Under the supervision of:- Submitted By:- Projectsformba.blogspot.com
  2. 2. Projectsformba.blogspot.com ACKNOWLEDGEMENT Preservation, inspiration and motivation have always played a key role in any venture. In the present world of cutthroat competition project is likely a bridge between theoretical and practical working, willingly I have prepared this project. I feel highly delighted with the way my dissertation report on the topic “Consumer Preferences in selected brands (Whirlpool, Videocon, LG) of 200 lts refrigerators on the basis of Price, Brand name, Quality & After Sales Services in the region of Yamuna nagar.” has been completed. I express my utmost gratitude and indebt ness to God and to all who have contributed in some way or the other and been linked with the project from day one. I express my sincere gratitude to ……………… without whose guidance, keen interest and regular encouragement my project would not have been compiled. From the core of my heart, I express my sincere thanks to ……………………………. and …………………. Tilak Raj Chadha Institute Of Mgt. & Tech., Yamuna Nagar for encouragement and guidance. I am extremely grateful to my parents, the respondents and all my friends for their unconditional support and ready assistance. Projectsformba.blogspot.com
  3. 3. Projectsformba.blogspot.com EXECUTIVE SUMMARY In today scenario, every company wants to compete with others to remain in the market. So it is very necessary for the company to know what are the needs and wants of the customer, what is the preference of customer. It is very important for a company to know which product is preferred by the customer on which basis. My study is all about this i.e. to study the preference of customer in selected brands of refrigerator on the basis of price, brand name, quality and after sales services and find out the steps that a company can adopt to fight the competition. In the earlier part of the project I have discussed about the Consumer & the preference of consumer. I have also discussed about the introduction of the refrigerator. This research is carried out using primary data. The method that i have used is questionnaire technique to get the data from the customer. The sample size is of hundred customer of Yamuna Nagar those are using refrigerator. From this study, I have found that LG was having major market share in terms of Refrigerator as comparison to others. There were 46% of the people those were having LG Refrigerators. Projectsformba.blogspot.com
  4. 4. Projectsformba.blogspot.com INDEX Serial No. Contents Page No. 1. Certificate 2. Acknowledgement 3. Executive Summary 4. Index 5. Introduction 6. Objective of the study 7. Literature Review 8. Research Methodology a. Sampling & Sample Design b. Analytical Tools c. Data Collection d. Hypothesis Testing e. Limitations of the study 9. Result & Discussions/Findings 10. Recommendation 11. Bibliography 12. Annexure Projectsformba.blogspot.com
  5. 5. Projectsformba.blogspot.com INTRODUCTION… Projectsformba.blogspot.com
  6. 6. Projectsformba.blogspot.com INTRODUCTION The topic of research here is “Consumer preference in selected brands (Whirlpool, Videocon, LG) of 200 lts Refrigerators on the basis of Price, Brand name, Quality & After sales Services in the region of Yamuna Nagar”.So the project is to study the Preference of the consumers. Here the term ‘consumer’ means the end user of the product who not only consumes the product but also gives the feedback to the company. The traditional view point has been to define consumer strictly in terms of economic goods and services. This position holds the consumers are potential purchasers of product and services offered for sale Consumer Behavior It may be defined as” the decision process and the physical activities individuals engage in when evaluating, acquiring, using or disposing of goods and services. The Consumer Behavior research goes far beyond the facts of consumer preferences and encompasses all of the behaviors that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they expect would satisfy their need. One "official" definition of consumer behaviour is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or Projectsformba.blogspot.com
  7. 7. Projectsformba.blogspot.com ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points: • Behaviour occurs either for the individual, or in the context of a group (e.g., friends influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). • Consumer behaviour involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest. • Consumer behaviour involves services and ideas as well as tangible products. • The impact of consumer behaviour on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. Consumer Preference It is a concept, used in the social sciences, particularly economics. It assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be seen as a source of motivation. In cognitive sciences, individual preferences enable choice of objectives/goals. Projectsformba.blogspot.com
  8. 8. Projectsformba.blogspot.com Introduction to Refrigerator A refrigerator (often called a "fridge" for short) is a cooling appliance for the storage and preservation of perishable food; food kept in a refrigerator lasts longer than that left at room temperature as the cold inhibits bacterial growth. A refrigerator maintains a cold temperature above the freezing point of water. The refrigerator is a relatively modern invention amongst kitchen appliances. It replaced the common icebox which had been a household item for almost a century and a half prior, and is sometimes still called by the original name "icebox". The word freezer is generally used to describe an appliance that keeps foods frozen. Freezers are common as household units for storing food but are also used in commercial settings. Most freezers operate around -18 °C (0 °F). Domestic freezers can be included as a compartment in a refrigerator or can be standalone units. Domestic freezers are generally upright units, resembling refrigerators, or chests, resembling upright units laid on their backs. Many modern freezers come with an icemaker. Commercial fridge and freezer units, which go by many other names, were in use for almost 40 years prior to the common home models. The fact that they operated with toxic ammonia gas systems made them unsafe for home use. Practical household refrigerators were introduced in the 1920s and gained wider acceptance in the 1930s as Projectsformba.blogspot.com
  9. 9. Projectsformba.blogspot.com prices fell and non-toxic, nonflammable synthetic refrigerants, such as Freon or R-12, were introduced. The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set trends in every sphere of its activities from a conference room sized assembly line in 1979. Today the group operates through 4 key sectors: Consumer Durables Thomson CPT CRT Glass Oil & Gas Consumer Electronics, Home Appliances & Compressor manufacturing in India Videocon enjoy a pre-eminent position in terms of sales and customer satisfaction in many of its consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. Refrigerator manufacturing is further supported by its in-house compressor manufacturing technology in Bangalore. Projectsformba.blogspot.com
  10. 10. Projectsformba.blogspot.com Display industry and its components With the Thomson acquisition Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world operating in Mexico, Italy, Poland and China, continuing to lead through new innovative technologies like slim CPT, extra slim CPT and High Definition 16:9 format CPT. Colour Picture Tube Glass Videocon is one of the largest CPT Glass manufacturers in the world with a high level of experience and technical expertise operating through Poland and India. Videocon will leverage on this synergy after the Thomson acquisition to internally source glass for its CPT manufacturing increasing efficiencies and lowering costs. Oil and Gas An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. The group has ambitious plans for expansion in this sector globally. Projectsformba.blogspot.com
  11. 11. Projectsformba.blogspot.com Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world's number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the1980's. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry. Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company's portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners. Projectsformba.blogspot.com
  12. 12. Projectsformba.blogspot.com Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 25%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool's commitment to consumer interests and advanced technology. In the year ending in March '06, the annual turnover of the company for its Indian enterprise was Rs.1,375 Crores. According to IMRB surveys Whirlpool enjoys the status of the single largest refrigerator and second largest washing machine brand in India. Projectsformba.blogspot.com
  13. 13. Projectsformba.blogspot.com LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB). The trend of beating industry norms started with the fastest ever- nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997. LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. This facility manufactured Colour Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the year 2001, LG also commenced the home production for its eco-friendly Refrigerators and established its assembly line for its PC Monitors at its Greater Noida manufacturing unit. The beginning of 2003 saw the roll out of the first locally manufactured Direct Cool Refrigerator from the plant at Greater noida. In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that commences operations in October this year. Projectsformba.blogspot.com
  14. 14. Projectsformba.blogspot.com Covering over 50 acres, the facility manufactures Color Televisions, Air Conditioners, Refrigerators, Washing Machines Microwave Ovens Color Monitors and GSM phones. The Greater Noida manufacturing unit line has been designed with the latest technologies at par with international standards at Korea and is one of the most Eco-friendly units amongst all LG manufacturing plants in the world MARKET SHARE Projectsformba.blogspot.com
  15. 15. Projectsformba.blogspot.com OBJECTIVE OF THE STUDY… Projectsformba.blogspot.com
  16. 16. Projectsformba.blogspot.com OBJECTIVE OF THE STUDY Objective of the research enables the research to collect necessary relevant information. Objectives are  To know about the marketing skills use while convincing the customers.  To examine Preference of consumer in Selected Brands (Whirlpool, Videocon , LG ) of 200 Lts. Refrigerators on the Basis of Price, Brand Name and Quality.  To find out the market share of these three brands in the market  To find the extent of brand loyalty that exists among Refrigerator user.  To study the brand awareness of Refrigerator among the residents of Yamuna Nagar.  To study the influence of various factors on the purchase of Refrigerators-  Price.  Quality.  Brand Awareness  To study the affect of after sales services on purchasing of refrigerators Projectsformba.blogspot.com
  17. 17. Projectsformba.blogspot.com LITERATURE REVIEW… Projectsformba.blogspot.com
  18. 18. Projectsformba.blogspot.com LITERATURE REVIEW Once the problem is formulated, the researcher undertakes an extensive literature survey connected with the problem. The literature survey undertaken here includes the books and different web sites from the Internet. The research project was to to examine Preference of consumer in Selected Brands (Whirlpool, Videocon, LG) of 200 Lts. Refrigerators on the Basis of Price, Brand Name ,Quality & after sales services. I have gone through www.videoconworld.com/consumer- durables/home-appliances/refrigerators, www.whirlpoolindia.com/product_details.aspx? dis=a&main_category_id=1&product_category_id=1 and www.lgezbuy.com/category.aspx?CatID=50&MaiCatID=0. I got the information about various models of refrigerator from these sites. I have studied Research methodology, methods and techniques by Kothari C.R, new age international ltd. Publishers ,Second edition, Ch 3 page no 39-67,methods of data collection Ch 6 Page no 117-150,Analysis of data Page no 151-186. I have also studied Statistical method by Gupta S.P, sultan chand and sons, educational publishers, New Delhi, page no 377 to study the correlation. Projectsformba.blogspot.com
  19. 19. Projectsformba.blogspot.com RESEARCH METHODOLGY… Projectsformba.blogspot.com
  20. 20. Projectsformba.blogspot.com RESEARCH METHODOLOGY Research: Research in common parlance refers to a search for knowledge. Research can also be defined as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of current English lays down the meaning of research as “a careful investigation or inquiry especially through search for new facts in any branch of knowledge". “Marketing Research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation or problem”. Research methodology: Research methodology may be understood as the science of study how research is done significantly and scientifically. The objective of this section is to describe the research procedure and methods that have been adopted for the achievement of the project objectives. The Research methodology adopted for the study, which is intended to examine the Consumer Preference in Selected Brands ( Whirlpool, Videocon , LG ) of 200 Lts Refrigerators on the Basis of Price, Brand Name, Quality & after sales services in the Region of Yamuna Nagar . Projectsformba.blogspot.com
  21. 21. Projectsformba.blogspot.com .DATA COLLECTION Data collection includes the type of data & the source of data that we used while doing a project. The data is collected from both primary and secondary sources. PRIMARY DATA Primary data is the data which is new .we use the primary source to collect the primary data. Primary source include personal meeting/ interviewing method . As a primary Source of data I have filled the questionnaires from different customer who were using different brands of refrigerators of 200 lts ( Whirlpool, Videocon , LG ). QUESTIONNAIRE An questionnaire is prepared to examine the Preference in Selected Brands ( Whirlpool, Videocon , LG) of 200 Lts Refrigerators. The language of questionnaire should be so simple & easy so that every one can answer easily. These questions has helped me to study the Preference of consumer SECONDARY DATA The data which is already in existence is known as secondary data. Secondary sources include websites, brochures of the respective companies, various papers, and magazines published from time to time. Historical documents and other sources of published information. Projectsformba.blogspot.com
  22. 22. Projectsformba.blogspot.com SAMPLING DESIGN It includes size of sample & the technique that we used for selecting the different items from the sample. A sampling design is a definite plan for obtaining a sample from a given population. It refers to the technique that the researcher adopts in selecting items for the sample. It should be ensured in the sampling process itself that the sample selected is representative of the population. Sample size By sample size we mean that the number of people to be selected from the population to make a sample. A sample size should be sufficient enough that can serve our purpose. It should have Efficiency, Flexibility, and Reliability. My sample size is of 100 people of Yamuna Nagar those are using the refrigerator. Sample unit Sample unit is individual customer of Yamuna Nagar whose Preference has to be examined. Sample technique This is the type of technique that one uses to select the items for the sample. The sampling method that I have used is Projectsformba.blogspot.com
  23. 23. Projectsformba.blogspot.com JUDGEMENT SAMPLING. Which is a type of Non Probabilistic sampling. ANALYTICAL TOOL The tool that I have applied on my research report is Multidimensional scaling & Correlation analysis. Correlation Analysis Correlation analysis refers to the techniques used in measuring the relationship between the variables. According to Simpson and Kafka “correlation analysis deals with the association between two or more variables”. It helps in determining the degree of relationship between two or more variables but it does not tell us anything about cause and effect relationship. Types: Correlation is classified in several different ways. Three of the most important ways are  Positive or negative  Simple partial or multiple  Linear or non-linear There are two types of variables Static-Consumer preference Dynamic- Brand Name ,Price, Quality, After sales Services. Projectsformba.blogspot.com
  24. 24. Projectsformba.blogspot.com I have shown the correlation between these two types of variables. Group Correlation Correlation r = f × ∑fdydx - (∑fdx) ( ∑fdy) f× ∑fdx2 - (∑fdx)2 f× ∑fdy2 - (∑fdy)2 100 × 34 - (-30) (-63) 100 × 62 – (-30)2 100× 135 - (-63)2 3400-1890 = 6200-900 13500-3939 = 1510 5300 9561 1510 = Projectsformba.blogspot.com dy dx LG Whirlpool Videoco n f fdy fdy2 fdydx -1 0 1 Brand image -2 15 8 2 25 -50 100 26 Quality -1 11 9 4 24 -24 24 7 Price 0 18 15 7 40 0 0 0 After sales service 1 2 6 3 11 11 11 1 f 46 38 16 100 -63 135 34 fdx -46 0 16 -30 fdx2 46 0 16 62 fdxdy 39 0 -5 34
  25. 25. Projectsformba.blogspot.com 72.8 × 97.78 1510 = 7118.4 r = 0.2121 HYPOTHESIS TESTING The chi-square test is one of the most simplest and widely used non- parametric test in statistical work. The symbol is Greek letter chi. It was first used by Karl Pearsons in the year 1990. the quantity chi-square describes the magnitude of the discrepancy between theory and observation Chi-square= Σ(O-E)2 E Where O=observed frequency And E=expected frequency Degree of freedom: While comparing the calculated value of chi square with the table value, we have to determine the degree of freedom. By degree of freedom we mean the number of classes to which the values can be assigned arbitrary or will without violating the restriction or limitations placed. Projectsformba.blogspot.com
  26. 26. Projectsformba.blogspot.com H0 = let us take the hypothesis that brand image, Price, quality, after sale service and looks do not influence the customer in their buying decision. H1= let us take the hypothesis that brand image, Price, quality, after sale service and looks influence the customer in their buying decision Observed frequency table: Factors Brand Image Quality Price After sales services Looks Total Influence on buying decision 25 24 40 11 0 100 Perception of customers while buying refrigerator 17 27 35 6 15 100 Total 42 51 75 17 15 200 42×100 E11= =21 200 51×100 E12= = 25.5 200 75×100 E13= =37.5 200 17×100 Projectsformba.blogspot.com
  27. 27. Projectsformba.blogspot.com E14= =8.5 200 15×100 E15= =7.5 200 42×100 E21= =21 200 51×100 E22= = 25.5 200 75×100 E23= =37.5 200 17×100 E24= =8.5 200 15×100 E25= =7.5 200 Expected Frequency table: Factors Brand Image Quality Price After sales services Looks Total Influence on buying decision 21 25.5 37.5 8.5 7.5 100 Perception of customers 21 25.5 37.5 8.5 7.5 100 Projectsformba.blogspot.com
  28. 28. Projectsformba.blogspot.com while buying refrigerator Total 42 51 75 17 15 200 Observed frequency(O) Expected Frequency(E) O-E (O-E)2 (O-E)2 /E 25 21 4 16 .761 17 21 -4 16 .761 24 25.5 -1.5 2.25 .088 27 25.5 1.5 2.25 .088 40 37.5 2.5 6.25 .166 35 37.5 -2.5 6.25 .166 11 8.5 2.5 6.25 .73 6 8.5 -2.5 6.25 .73 0 7.5 -7.5 56.25 7.5 15 7.5 7.5 56.25 7.5 Total 18.502 χ2 = {(O-E)2 } = 18.502 E Degrees of freedom = V = (r-1) (C-1) = (2-1) (5-1) = (1) (4) = 4 At degrees of freedom V = 4, χ2 .05 = 9.49 Since the tabulated value of χ2.05 = 9.49 is less than the calculated value of χ2 so, we reject the null hypotheses (H0). Projectsformba.blogspot.com
  29. 29. Projectsformba.blogspot.com Hence it is proved that brand image, Price, quality, after sale service and looks influence the customer in their buying decision LIMITATIONS OF THE STUDY Although sincere efforts have been made to collect the maximum information from the respondents, but even then the report is subject to following limitations.  Company officials didn’t take interest in providing information about the products.  Companies were not ready to give address of their respective customers to conduct a survey.  Some of the respondents thought me as the representative of the company & hence instead of answering to my queries they put their questions to me.  Some people were not at all cooperative.  Lack of time and other resources as it was not possible to Projectsformba.blogspot.com
  30. 30. Projectsformba.blogspot.com conduct survey at large level RESULTS AND Projectsformba.blogspot.com
  31. 31. Projectsformba.blogspot.com FINDINGS… RESULTS AND DISCUSSIONS/FINDINGS  Which Brand of Refrigerator do you have? No. of Respondents LG Whirlpool Videocon 100 46 38 16 Projectsformba.blogspot.com
  32. 32. Projectsformba.blogspot.com 46% 38% 16% LG Whirlpool Videocon INTERPRETATION: from my survey, I have found that LG was having major market share in terms of Refrigerator as comparison to others. There were 46% of the people those were having LG Refrigerators.  How did you come to know about your brand /model of Refrigerator? No. of Respondents News papers Magazines Through friends others 100 38 16 27 19 Projectsformba.blogspot.com
  33. 33. Projectsformba.blogspot.com 38 16 27 19 0 5 10 15 20 25 30 35 40 News papers Magazines Through friends others NoofPersons Series1 INTERPRETATION: from my survey, I have found that News papers played a major role in making aware to the customers about the refrigerator. The next major role is played by the Friends. However, only 16% of customers said that they came to know about the product through magazines.  Which factor influence you more In your Buying Decision? No. of Respondents Brand image Price Quality After Sales Services 100 25 40 24 11 Projectsformba.blogspot.com
  34. 34. Projectsformba.blogspot.com 25 40 24 11 0 5 10 15 20 25 30 35 40 45 Brand image Price Quality After Sales Services No.ofPersons Series1 Series2 INTERPRETATION: the factors that were responsible for choosing a particular product was found to be price, Brand name & quality. There were 40% of the people those said that price has influenced them more while buying.  Who influenced you more in your buying decision? No. of Respondents Self Friends/relative s Family members others 100 15 26 38 21 Projectsformba.blogspot.com
  35. 35. Projectsformba.blogspot.com 15% 26% 38% 21% Self Friends/relatives Family members others INTERPRETATION: from my survey, it is very much clear that there is a major role of family in the buying decision of the people. The next major role is played by the Friends.  Awareness about Refrigerator Brand available in the market No. of Respondents Fully aware Less aware Unaware 100 31 28 41 Projectsformba.blogspot.com
  36. 36. Projectsformba.blogspot.com 31% 28% 41% Fully aware Less aware Unaware INTERPRETATION: from my survey, it is very much clear that there were majority of the people those were not aware of the different refrigerator brands available in the market. There were 40% of the people those were not aware.  What did you perceive first while buying a Refrigerator- No. of Respondents Brand Image Price Quality After sales service Style/looks 100 21 35 28 7 9 Projectsformba.blogspot.com
  37. 37. Projectsformba.blogspot.com 21 35 28 7 9 0 5 10 15 20 25 30 35 40 Brand Image Price Quality After sales service Style/looks noofpersons Series1 INTERPRETATION: the factors that were responsible for choosing a particular Brand Of refrigerator was found to be price, Brand name & quality. There were 36% of the people those said that price has influenced them more while buying a refrigerator  Are you satisfied with its overall performance? No. of Respondents Fully Satisfied Satisfied Undecide d Less satisfie d poor 100 12 43 26 13 6 Projectsformba.blogspot.com
  38. 38. Projectsformba.blogspot.com 0 10 20 30 40 50 Fully Satisfied Satisfied Undeciced Less satisfied poor No.ofpersons Series1 INTERPRETATION: on asking that whether the customers were satisfied with the overall performance of the refrigerator, only about 13% reported that they were Less satisfied whereas about 43% said they are satisfied with the performance of the refrigerator.  According to you which company gives the most beneficial schemes to the Customers? Projectsformba.blogspot.com
  39. 39. Projectsformba.blogspot.com No. of Respondents LG Whirlpool Videocon other 100 38 31 14 17 38 31 14 17 0 5 10 15 20 25 30 35 40 LG Whirlpool Videocon other NoofPersons Series1 INTERPRETATION: on asking that which company provides the most beneficial schemes to the customer , only about 17% of the people were in the favor of other companies . 38% of the people were in the favor of LG. Projectsformba.blogspot.com
  40. 40. Projectsformba.blogspot.com  If any of other brands of Refrigerator offers you any attractive scheme, will you go for that brand? 37% 63% Yes No INTERPRETATION: it is clearly seen that if a company offers more attractive schemes then only 37% will go for that brand & 63% of the people will not go for tat brand. Projectsformba.blogspot.com No. of Respondents Yes No 100 37 63
  41. 41. Projectsformba.blogspot.com SUGGESTIONS… SUGGESTIONS Projectsformba.blogspot.com
  42. 42. Projectsformba.blogspot.com On the basis of the survey conducted by me, following suggestions are to be considered:  The companies should work on promotional efforts to increase the awareness of the consumers.  The Company should send their representatives to contact personally to the customers to avoid any communication problems.  The Company should give more Attention to all the segments.  The companies should come up with some attractive schemes to attract more & more customers.  Proper advertisement should be given in order to remind the customers about their schemes and other benefits.  People generally consider price While purchasing a refrigerator to company should emphasize on competitive prices. Projectsformba.blogspot.com
  43. 43. Projectsformba.blogspot.com BIBLIOGRAPHY… BIBLIOGRAPHY Projectsformba.blogspot.com
  44. 44. Projectsformba.blogspot.com  Research methodology, methods and techniques by Kothari C.R, new age international ltd. Publishers, Second edition.  Statistical method by Gupta S.P, sultan chand and sons, educational publishers, New Delhi.  Marketing research by Sharma D.D, sultan chand and sons, educational publishers, New Delhi.  Marketing management by Chabra T.N and Grover S.K,Dhanpat rai and company(pvt.)ltd. Educational and technical publishers, edition 2005.  Consumer Behavior by David L. Loudon, Albert J. Della Bitta,Tata McGraw hills Publishing Company Ltd, 4th Edition.  Consumer Behavior in Indian Perspectives (First Edition: 2001) by Suja R. Nair, Himalaya Publishing House, Mumbai-400004. Chapter 1, Page 3-6. Projectsformba.blogspot.com
  45. 45. Projectsformba.blogspot.com  http://en.wikipedia.org/wiki/Preference(15 Feb 2007)  http://en.wikipedia.org/wiki/Refrigerator(21 Feb 2007)  http://www.consumerpsychologist.com/(21 Feb 2007)  www.videoconworld.com/consumer-durables/home- appliances/refrigerators(1 Mar 2007)  www.whirlpoolindia.com/product_details.aspx? dis=a&main_category_id=1&product_category_id=1(4 Mar 2007)  www.lgezbuy.com/category.aspx?CatID=50&MaiCatID=0(4 Mar 2007) Projectsformba.blogspot.com
  46. 46. Projectsformba.blogspot.com ANNEXURE… Projectsformba.blogspot.com
  47. 47. Projectsformba.blogspot.com QUESTIONNAIRE “Consumer Preferences in selected brands (Whirlpool, Videocon, LG) of 200 lts refrigerators on the basis of Price, Brand name ,Quality & After sales Services” Name: - Gender:- Place: - Age:- Occupation: - Income:- 1. Do you have Refrigerator? Yes No 2. Which Brand of Refrigerator do you have? LG Videocon Whirlpool 3. What is the price of your Refrigerator? ……………………….. 4. How long do you own this Refrigerator?  Less than six month  Six month  One year  Two year  More than 2 years 5. How did you come to know about your brand /model of Refrigerator? Newspaper Magazines Through Friends Others 6. Which factor influence you more in your buying decision–  Brand image  Price Projectsformba.blogspot.com
  48. 48. Projectsformba.blogspot.com  Quality  After Sales Services 7. Who influenced you more in your buying decision?  Self  Friends/Relatives  Family member  Others 8. Awareness about Refrigerator Brand available in the market-  Fully aware  Less aware  Unaware 9. What did you perceive first while buying a Refrigerator-  Brand Image  Price  Quality  After Sales Services  Style/Looks 10.Are you satisfied with its overall performance?  Fully satisfied  Satisfied  Undecided  Less satisfied  Poor 11.According to you which company gives the most beneficial schemes to the Customers? Projectsformba.blogspot.com
  49. 49. Projectsformba.blogspot.com  LG  Whirlpool  Videocon  Other 12.What are your views about brand image of following brands of Refrigerator? Very good Good Average Bad Worst Whirlpool Videocon LG 13.What are your views about Price of following brands of Refrigerator? Very High High Average Low Very Low Whirlpool Videocon LG 14.What are your views about Quality of following brands of Refrigerator? Very good Good Average Bad Worst Whirlpool Videocon LG 15.If any of other brands of Refrigerator offers you any attractive scheme, will you go for that brand? Yes No Projectsformba.blogspot.com
  50. 50. Projectsformba.blogspot.com 16.Suggestion/problems, if any ………………………………………………………………………………….. ………………………………………………………………………………….. ………………………………………………………………………………….. Tests on Contingency Tables (Chi-square...) Projectsformba.blogspot.com Brand Image Quality Price after sales services looks Influence 25 24 40 11 0 Perception 17 27 35 6 15
  51. 51. Projectsformba.blogspot.com Projectsformba.blogspot.com XLSTAT 7.1 - Tests on Contingency Tables (Chi-square...) - 3/14/2007 at 11:43:58 AM Data: workbook = Book1 / sheet = Sheet1 / range = $B$2:$F$3 / 2 rows and 5 columns Independence tests between the rows and columns in the contingency table: Chi-square test: Chi-square (observed value) 18.504 Chi-square (critical value) 9.488 DF 4 One-tailed p-value 0.001 Alpha 0.05 Decision: At the level of significance Alpha=0.050 the decision is to reject the null hypothesis of independence between the rows and the columns. In other words, the dependence between the rows and the columns is significant. Chi-square likelihood ratio test (Wilks' G²): Wilks' G² (observed value) 24.330 Wilks' G² (critical value) 9.488 DF 4 One-tailed p-value < 0.0001 Alpha 0.05 Decision: At the level of significance Alpha=0.050 the decision is to reject the null hypothesis of independence between the rows and the columns. In other words, the dependence between the rows and the columns is significant. Table of the statistics testing the independence rows/columns: Value DF p-value Chi-square 18.504 4 0.001 Wilks' G² 24.330 4 < 0.0001 Table of the coefficients: Coefficient Value Pearson's Phi 0.304 Cramer's V 0.304 Tschuprow's T 0.215 Contingency coefficient 0.291 Theil's U (R|C) Theil's U (C|R) Averaged Theil's U Goodman and Kruskal tau (R|C) 0.093 Goodman and Kruskal tau (C|R) 0.012 Averaged Goodman and Kruskal tau 0.052
  52. 52. Projectsformba.blogspot.com Multidimensional Scaling (MDS) Projectsformba.blogspot.com
  53. 53. Projectsformba.blogspot.com Projectsformba.blogspot.com Factors/Group Group 1 Group 2 Group 3 Group 4 Group 5 Brand name 10 8 2 2 2 Quality 9 8 4 2 1 Price 13 10 5 2 4 After sales services 2 4 2 1 2 others 1 2 1 1 2 XLSTAT 7.1 - Multidimensional Scaling (MDS) - 3/14/2007 at 1:47:37 PM Similarity matrix (converted to a dissimilarity matrix): workbook = Book1 / sheet = Sheet1 / range = $C$3:$F$6 / 4 rows and 4 columns
  54. 54. Projectsformba.blogspot.com Projectsformba.blogspot.com Uniform weighting (default) No missing values Metric Multidimensional Scaling Multidimensional Scaling model: absolute Stress used for the results: Kruskal's stress-1 Dimension of the representation space: 2 Repetitions: 10 Seed of the pseudo-random numbers generator: 1094498164 Iterations: 50 Convergence: 0.0001 Space with 2 Dimensions: Model: Dij= Pij Observation coordinates: Observation Dim1 Dim2 8 -2.065 -1.934 2 -2.784 -2.199 2 4.578 -1.867 2 0.271 6.000 Distances measured in the representation space: 8 2 2 2 8 0 0.766 6.644 8.271 2 0.766 0 7.370 8.750 2 6.644 7.370 0 8.969 2 8.271 8.750 8.969 0 Ideal distances calculated using the model (disparities): 8 2 2 2 8 0 0.000 6.000 8.000 2 0.000 0 8.000 9.000 2 6.000 8.000 0 9.000 2 8.000 9.000 9.000 0 In the case of the absolute model, the disparities are equal than the dissimilarities Residual distances: 8 2 2 2 8 0 0.766 0.644 0.271
  55. 55. Projectsformba.blogspot.com Projectsformba.blogspot.com

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