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Helge Tennø + Follow Processing...

Context, Value & The New Marketing Economy

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The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – ...

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it.

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1–10 of 13 previous next Post a comment

  • Sanantwar123 Sanantwar123 Thanks for sharing the presentation Helge. It was insightful. Appreciated! 4 months ago
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  • maryjoybuenafe Mary Joy Buenafe thanks guys,,it was very helpful and cool 1 year ago
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  • duCkii3z duckiiez at duckiiez สวยมากก 3 years ago
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  • zin10 Tiny Bin, SD at YH This slide is very cool, it content many useful information with me. Thank for share it.
    http://veloxmart.com
    http://tinyarticle.com     3 years ago
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  • ninotschka Nina Rieke, Managing Director at doubleshift thanks for sharing this great presentation - i love the content but adore the context of the chart design! 3 years ago
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  • helgetenno Helge Tennø, Digital Director at Dinamo AS, Norway Sydney, Davie and Torsten, thanks for your great feedback, and especially Torsten for adding some additional resources. Thank you :o)

    Best
    Helge     3 years ago
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  • slidesbynouve Torsten Henning Hensel, Head of Transformation at GREENKERN (Berlin | Beijing) Hi Helge,
    As always: great presentation. A lot of your thoughts is pretty much similar to our own thinking which again is similar to newer marketing concepts like service dominant logic: http://www.sdlogic.net/publications.html. A good overview on the concept gives table 2 at http://sdlogic.net/JM_Vargo_Lusch_2004.pdf. Hope I can give a little inspiration back with this for your continuous loud thinking...
    Torsten     3 years ago
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  • daviejones daviejones ITs great watching the methods of marketing change throughout the years. Some of the changes you just would not have been able to predict. Brilliant.
    Davie
    http://www.articlemonkeys.com/sitemap.php     3 years ago
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  • SidneyEve Sidneyeve Matrix, Teaching mass comm, digital media, and marketing at Queen’s University Original, insightful perspective and extra gorgeous slide design, this just rocks. Thanks for the inspiration Helge. 3 years ago
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  • helgetenno Helge Tennø, Digital Director at Dinamo AS, Norway Thanks for the feedback.

    Thomas, interesting thought. From a different angle, but about the same thing, which is good.

    A friend ones told me that he could sum up the last 100 years of technological evolution with a cracker.. ’it used to be that this [holding the cracker], was built by stuff harvested no more than 10 miles away. Today nothing in this cracker was harvested less the 100 miles away from where it was produced’.

    Helge     3 years ago
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Context, Value & The New Marketing Economy Context, Value & The New Marketing Economy Presentation Transcript