Context, Value & The New Marketing Economy
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Context, Value & The New Marketing Economy

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The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – ...

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it.

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  • very nice. i'd suggest you also look into jobs-to-be-done, value co-creation, service design.
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  • Excellent presentation... powerful idea made simple to grasp. Am sharing it. Thanks.
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  • Thanks for sharing the presentation Helge. It was insightful. Appreciated!
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  • thanks guys,,it was very helpful and cool
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Context, Value & The New Marketing Economy Context, Value & The New Marketing Economy Presentation Transcript