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Context, Value & The New Marketing Economy

by Digital Director at Dinamo AS, Norway on Sep 17, 2009

  • 22,316 views

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – ...

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it.

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110 of 15 previous next Post a comment

  • matnl Mark Tamis, Managing Partner at TouchFlows very nice. i'd suggest you also look into jobs-to-be-done, value co-creation, service design. 5 months ago
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  • MingChienChia Ming Chien Chia Excellent presentation... powerful idea made simple to grasp. Am sharing it. Thanks. 10 months ago
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  • Sanantwar123 Sanantwar123 Thanks for sharing the presentation Helge. It was insightful. Appreciated! 1 year ago
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  • maryjoybuenafe Mary Joy Buenafe at Phinma National Scholarship Program thanks guys,,it was very helpful and cool 2 years ago
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  • duCkii3z duckiiez at duckiiez สวยมากก 4 years ago
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  • zin10 Tiny Bin, SD at YH This slide is very cool, it content many useful information with me. Thank for share it.
    http://veloxmart.com
    http://tinyarticle.com
    4 years ago
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  • ninotschka Nina Rieke, Managing Director at doubleshift thanks for sharing this great presentation - i love the content but adore the context of the chart design! 4 years ago
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  • helgetenno Helge Tennø, Digital Director at Dinamo AS, Norway Sydney, Davie and Torsten, thanks for your great feedback, and especially Torsten for adding some additional resources. Thank you :o)

    Best
    Helge
    4 years ago
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  • slidesbynouve Torsten Henning Hensel, Head of Transformation at GREENKERN (Berlin | Beijing) Hi Helge,
    As always: great presentation. A lot of your thoughts is pretty much similar to our own thinking which again is similar to newer marketing concepts like service dominant logic: http://www.sdlogic.net/publications.html. A good overview on the concept gives table 2 at http://sdlogic.net/JM_Vargo_Lusch_2004.pdf. Hope I can give a little inspiration back with this for your continuous loud thinking...
    Torsten
    4 years ago
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  • daviejones daviejones ITs great watching the methods of marketing change throughout the years. Some of the changes you just would not have been able to predict. Brilliant.
    Davie
    http://www.articlemonkeys.com/sitemap.php
    4 years ago
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Context, Value & The New Marketing Economy Context, Value & The New Marketing Economy Presentation Transcript