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Context, Value & The New Marketing Economy

by Helge Tennø on Sep 17, 2009

  • 13,334 views

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – a

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it.

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context digital brand advertising internet marketing social value planning economy media strategy cintent value & the new marketing economy values new marketing kontext separate tags by comma ux new entrepreneurialdesign contentstrategy designthinking online great social marketing stories technology have social media situation

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Context, Value & The New Marketing Economy — Presentation Transcript