Context, Value & The New Marketing Economy
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Context, Value & The New Marketing Economy

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The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – ...

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it.

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Context, Value & The New Marketing Economy Presentation Transcript