Context, Value & The New Marketing Economy

19,929 views
19,591 views

Published on

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it.

Published in: Business
15 Comments
110 Likes
Statistics
Notes
No Downloads
Views
Total views
19,929
On SlideShare
0
From Embeds
0
Number of Embeds
4,607
Actions
Shares
0
Downloads
1,885
Comments
15
Likes
110
Embeds 0
No embeds

No notes for slide

×