Context, Value & The New Marketing Economy

by Helge Tennø on Sep 17, 2009

13,334 views

The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – a

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Favorites: 86
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Mary Joy Buenafe thanks guys,,it was very helpful and cool 1 month ago

Are you sure you want to Yes No

duckiiez at duckiiez สวยมากก 2 years ago

Tiny Bin , SD at YH This slide is very cool, it content many useful information with me. Thank for share it.
http://veloxmart.com
http://tinyarticle.com 2 years ago

Nina Rieke , Managing Director at doubleshift thanks for sharing this great presentation - i love the content but adore the context of the chart design! 2 years ago

Helge Tennø , Digital Director at Dinamo AS, Norway Sydney, Davie and Torsten, thanks for your great feedback, and especially Torsten for adding some additional resources. Thank you :o)

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Helge 2 years ago

Torsten Henning Hensel, nouvé brand & innovation design at Torsten Henning Hensel, nouvé brand & innovation design Hi Helge,
As always: great presentation. A lot of your thoughts is pretty much similar to our own thinking which again is similar to newer marketing concepts like service dominant logic: http://www.sdlogic.net/publications.html. A good overview on the concept gives table 2 at http://sdlogic.net/JM_Vargo_Lusch_2004.pdf. Hope I can give a little inspiration back with this for your continuous loud thinking...
Torsten 2 years ago

daviejones ITs great watching the methods of marketing change throughout the years. Some of the changes you just would not have been able to predict. Brilliant.
Davie
http://www.articlemonkeys.com/sitemap.php 2 years ago

Sidneyeve Matrix , Teaching mass comm, digital media, and marketing at Queen’s University Original, insightful perspective and extra gorgeous slide design, this just rocks. Thanks for the inspiration Helge. 2 years ago

Helge Tennø , Digital Director at Dinamo AS, Norway Thanks for the feedback.

Thomas, interesting thought. From a different angle, but about the same thing, which is good.

A friend ones told me that he could sum up the last 100 years of technological evolution with a cracker.. ’it used to be that this [holding the cracker], was built by stuff harvested no more than 10 miles away. Today nothing in this cracker was harvested less the 100 miles away from where it was produced’.

Helge 2 years ago

Thomas Wagner , Strategist and Student at University of Vienna, Vienna University of Ecomics and Business Thanks for sharing. I like the presentation a lot. I think the current shift is pushing brands 'back to the roots'. Brands that were invented to bridge the gap between 'the guy who is selling me things knows what I want and is around the corner' and 'somebody is producing something and has no idea who I am' have to rediscover the (individual, social, situational, ...) value of what they provide in the (individual, social, cultural, media, ...) context. 2 years ago

Context, Value & The New Marketing Economy

by Helge Tennø on Sep 17, 2009

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