Context, Value & The New Marketing Economy

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9 comments

Comments 1 - 9 of 9 previous next Post a comment

+ ninotschka 3 days ago
thanks for sharing this great presentation - i love the content but adore the context of the chart design!
+ Helge Tennø 3 weeks ago
Sydney, Davie and Torsten, thanks for your great feedback, and especially Torsten for adding some additional resources. Thank you :o)

Best
Helge
+ Torsten Hensel 3 weeks ago
Hi Helge,
As always: great presentation. A lot of your thoughts is pretty much similar to our own thinking which again is similar to newer marketing concepts like service dominant logic: http://www.sdlogic.net/publications.html. A good overview on the concept gives table 2 at http://sdlogic.net/JM_Vargo_Lusch_2004.pdf. Hope I can give a little inspiration back with this for your continuous loud thinking...
Torsten
+ daviejones 3 weeks ago
ITs great watching the methods of marketing change throughout the years. Some of the changes you just would not have been able to predict. Brilliant.
Davie
http://www.articlemonkeys.com/sitemap.php
+ SidneyEve Matrix 1 month ago
Original, insightful perspective and extra gorgeous slide design, this just rocks. Thanks for the inspiration Helge.
+ Helge Tennø 1 month ago
Thanks for the feedback.

Thomas, interesting thought. From a different angle, but about the same thing, which is good.

A friend ones told me that he could sum up the last 100 years of technological evolution with a cracker.. ’it used to be that this [holding the cracker], was built by stuff harvested no more than 10 miles away. Today nothing in this cracker was harvested less the 100 miles away from where it was produced’.

Helge
+ Thomas Wagner 2 months ago
Thanks for sharing. I like the presentation a lot. I think the current shift is pushing brands 'back to the roots'. Brands that were invented to bridge the gap between 'the guy who is selling me things knows what I want and is around the corner' and 'somebody is producing something and has no idea who I am' have to rediscover the (individual, social, situational, ...) value of what they provide in the (individual, social, cultural, media, ...) context.
+ Denise Caron 2 months ago
Yet another thought provoking presentation!
+ mixalis1 2 months ago
lovely presentation thanks for sharing
www.thecuriousbrain.com

Notes on slide 1

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