How to use social media as a strategic career management tool. How to start building a professional portfolio on social media.

1. @TEK_akateemiset
Heini Hult-Miekkavaara
Career Services
Academic Engineers and Architects in Finland TEK
12.4.2016
social media as career
management tool
@heinihm
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2. @TEK_akateemiset
• Assess your competence
• Learn and grow your competence
• Find out the needs of employers
• Set your career goals
• Network
• Search for jobs
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management tool
@heinihm
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3. @TEK_akateemiset
…but really your portable career
management tool.
You can build your personal, professional
portfolio with your social media profiles and
activity.
social media as career
management tool
@heinihm
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4. @TEK_akateemiset
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management tool
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5. @TEK_akateemiset
• Reflect your competence by linking
your achievements to your learning
and working experiences
• What am I doing besides my
work/studies/university life?
• How do I compare to others?
à What am I good at?
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management tool
@heinihm
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6. @TEK_akateemiset
• What am I interested in?
• What’s happening in the world?
• Who would benefit from my
competence?
à How do I want to help others?
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management tool
@heinihm
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7. @TEK_akateemiset
It’s constantmarket research. Does your
competenceresonate with the needs of
others?
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management tool
@heinihm
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8. @TEK_akateemiset
THE POWER OF WEAK LINKS
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management tool
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What do you want to be known for?
What do you want learn?
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management tool
@heinihm
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Where do you want to be found?
Where are the people you want to be
associated with?

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management tool
@heinihm
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management tool
@heinihm
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management tool
@heinihm
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It’s never too early to start building your
professional profile on social media.
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management tool
@heinihm
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14. @TEK_akateemiset
Your next employer could be a neighbour or
someone you sit next to in class. Maybe not now,
but in a few years’ time. What do they know
about you?
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management tool
@heinihm
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15. @TEK_akateemiset
social media as career
management tool
@heinihm
or strategic professional branding?
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management tool
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management tool
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J.T. O’Donnell, LinkedIn Influencer

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social media as career
management tool
@heinihm
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management tool
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management tool
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Never cool
in your
career
tool.

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social media as career
management tool
@heinihm
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management tool
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”Finns should never, ever make video CVs.”
- Tom Laine, social media expert
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management tool
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management tool
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• Anställ Kalle nu!

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management tool
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It can be live or pre-recorded. You may be
asked to attach a video to your application.
So go ahead and make those videos, no
matter your nationality.
Don’t worry, if you’re not technically skilled
– content counts.

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management tool
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management tool
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management tool
@heinihm
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management tool
@heinihm
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management tool
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management tool
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management tool
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TEKrekry
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www.tek.fi/urapalvelut
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