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eMage Consulting Group
1.
2.
3. INTRODUCTION
eMAGE CONSULTING GROUP
OUR SERVICE
• Two part business :
- Social Media Clean-up
OPERATIONS
- Linked-in profile creation
MARKETING
FINANCE
4. INTRODUCTION
eMAGE CONSULTING GROUP
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
5. INTRODUCTION WEBSITE
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
6. INTRODUCTION WEBSITE
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
7. INTRODUCTION SIGN UP AND PAYMENT
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
8. INTRODUCTION OUR SERVICES
• Social Media Clean-up
OUR SERVICE
OPERATIONS
• Online Profile
MARKETING
FINANCE
9. INTRODUCTION SOCIAL MEDIA CLEAN- UP
• Client-partner relationship
OUR SERVICE
• Simple and easy
• Three step process:
OPERATIONS – Establishing contact by phone
– Providing a feedback report
MARKETING
FINANCE
10. INTRODUCTION SAMPLE REPORT
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
11. INTRODUCTION SOCIAL MEDIA CLEAN- UP
OUR SERVICE • Client-partner relationship
• Simple and easy
OPERATIONS • Three step process:
– Establishing contact by phone
MARKETING – Providing a feedback report
– Making the accepted changes
FINANCE
CONCLUSION
12. INTRODUCTION
LINKEDIN ONLINE PROFILE
• Customized resumes tailored to a
OUR SERVICE specific industry
• Client-partner relationships
• Not “for our clients” but “with our
OPERATIONS
clients”
MARKETING
FINANCE
13. INTRODUCTION
LINKEDIN ONLINE PROFILE
• 1 hour sessions
OUR SERVICE
• What will we do?
– Grammar and spelling
– Appropriate details and wording
OPERATIONS
– Professional summary (buzzwords)
MARKETING
FINANCE
14. INTRODUCTION SAMPLE PROFILE
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
15. INTRODUCTION
LINKEDIN ONLINE PROFILE
• 1 hour sessions
OUR SERVICE
• What will we do?
– Grammar and spelling
– Appropriate details and wording
OPERATIONS
– Professional summary (buzzwords)
– Tips on maximizing usage of
MARKETING
Linkedin
FINANCE
16. INTRODUCTION
OUR CREDENTIALS
• Training workshop before
OUR SERVICE operations
• Stay on trend – biyearly
workshops
OPERATIONS
• Workshops conducted by:
– Social media expert
MARKETING
– Linkedin expert
– HR expert
– Industry professional
FINANCE
17. INTRODUCTION
COMPETITIVE ADVANTAGE
• First mover advantage
OUR SERVICE
• At the forefront of industry trends
- Professional training
OPERATIONS • Flexible and adaptable
MARKETING
FINANCE
18. INTRODUCTION TARGET MARKET
• People aged 20-24
OUR SERVICE
- Juniors and Senior Students
- Recent Graduates
- Professionals
OPERATIONS
- Other job seekers
• On-going market
MARKETING
FINANCE
19. INTRODUCTION PROMOTION
• Establish professional brand
OUR SERVICE
image
• Creating strong brand awareness
• Push marketing strategy
OPERATIONS
- With elements of pull
• Mix of print and online
advertisements
MARKETING
• Sponsorships
FINANCE
20. INTRODUCTION
PROMOTION
Print : Metro (Toronto) Newspaper
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
21. INTRODUCTION PROMOTION
Web: Google Adwords
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
27. INTRODUCTION
KEY GOALS AND OBJECTIVES
OUR SERVICE • Increasing Sales
• Break Even within first year
• Sustainable Growth
OPERATIONS
MARKETING
FINANCE
28. INTRODUCTION
SALES PROJECTIONS
Year 1
OUR SERVICE • Low - $83,145
• High - $114,764.20
• Low to High - 1446 more clients per yr
OPERATIONS Year 3
• High - $205,597.10
• Hire extra employee
MARKETING
• Less time on start-up development
FINANCE
29. INTRODUCTION
BREAK EVEN
OUR SERVICE
OPERATIONS
MARKETING
FINANCE
30. INTRODUCTION LONG TERM GROWTH
OUR SERVICE • Projections based on 2% of market
– Very conservative
– Decreased fixed costs yr by yr
OPERATIONS – Based on our OWN capabilities
MARKETING
FINANCE
36. INTRODUCTION FIRST YEAR
CAPABILITIESday:
• Each partner, per
OUR SERVICE
– One new social media client
– One scheduled online profile
appointment
OPERATIONS
– One client who wants both services
• Time allotted to establishing eCG
MARKETING
FINANCE
Editor's Notes
Increasing trends in social media toolsUsersEmployers/Recruiters eCg wants to enter this untapped market of an online image consultancy business
Ecg we’re to provide….
operations
Are non-gender specific and will actively use social media tools
- Talk about the initial advertising efforts before our operations as well as when we first start running
Firstly - Sales Projection (Diff between 1st year to 2nd year to 3rd year sales projections. 1: getting used to operations. 2 used to operations now, less startup development. 3: new employee hired)Second - Breakeven (Using number of break even clients, then comparing it to our market, showing that it’s a small portion of potential market)Third - Long Term Goals (Net Income - Decreasing fixed costs, taking out initial investments, increasing sales revenue,
Increasing trends in social media toolsUsersEmployers/Recruiters eCg wants to enter this untapped market of an online image consultancy business
