HCL Brochure: Retail and Consumer
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HCL Brochure: Retail and Consumer

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Empower Retail combines the best capabilities of CRM, loyalty management and analytics into one powerful solution to maximize your ability to manage customer loyalty and drive revenue. Leveraging over ...

Empower Retail combines the best capabilities of CRM, loyalty management and analytics into one powerful solution to maximize your ability to manage customer loyalty and drive revenue. Leveraging over 15 years of loyalty management expertise across consumer industries, HCL AXON has built this CRM solution to help you take your loyalty management to the next level. EmpoweRetail, based on Microsoft Dynamics CRM, is the culmination of over two years’ development based on inputs from clients. EmpoweRetail’s powerful analytics engine allows you to develop offers, track responses, and measure results in unique ways and deliver a superior shopping experience for your customers.

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HCL Brochure: Retail and Consumer HCL Brochure: Retail and Consumer Document Transcript

  • Enhance shopping experiencewith the next level ofLOYALTY MANAGEMENTEmpoweRetailCRM Suite for Retailers
  • Solution Overview: Providing ability to localize loyalty program to the ? store levelEmpoweRetail CRM for Retailers ?to analyze transactional data at store level AbilityOverview TIGHTER INTEGRATION OF BACK OFFICE AND ? LOYALTY MANAGEMENT SYSTEMEmpoweRetail combines the best capabilities of CRM, Tight integration with store POS and back-office ?loyalty management and analytics into one powerful applications to drive real-time data updates andsolution to maximize your ability to manage customer measurement capabilitiesloyalty and drive revenue. Leveraging over 15 years ofloyalty management expertise across consumerindustries, HCL AXON has built this CRM solution to help EmpoweRetail Solution:you take your loyalty management to the next level. Key Benefits to Your BusinessEmpoweRetail, based on Microsoft Dynamics CRM, is the Designed to take your loyalty program to the next level,culmination of over two years’ development based on EmpoweRetail helps solve the key issues associated withinputs from clients. EmpoweRetail’s powerful analytics traditional loyalty management systems and improvesengine allows you to develop offers, track responses, and your ability to deepen customer relationships.measure results in unique ways and deliver a superiorshopping experience for your customers. Unified 360° Customer View - Now you can build ? on the typically limited customer information available. EmpoweRetail greatly enhances theEmpoweRetail: amount of customer information you can capture,Built to Address Key Retailer Challenges from contact information, to preferences, to their complete shopping history - all in one easy toObtaining a greater share of your customers’ business, access location.gaining deeper customer knowledge and insight, anddelivering an enhanced shopping experience are just Improve Store-level Performance - EmpoweRetail ?some of the key issues facing today’s retailers. enables individual stores to analyze customerEmpoweRetail is designed to give you a competitive transactions and build store-specific marketingadvantage in the market and help overcome today’s retail campaigns. By providing store personnel with thechallenges, including: flexibility to adjust for local shopping behaviors, ? CUSTOMER INSIGHT retailers can maximize revenue and profits. ? deep insight into customer behaviors Gaining Conduct Deeper Customer Analysis - The ? Predicting purchase behavior ? powerful predictive analytics capabilities of ? Segmenting customers beyond traditional EmpoweRetail helps you focus on the right approaches customers. With the ability to conduct detailed ? LOYALTY MANAGEMENT SYSTEM LIMITATIONS spend and product affinity analysis, and determine ? Need greater ability to conduct deep customer lifetime customer value, you’ll be armed with analysis powerful decision-making tools to enhance the ? Campaign management and measurement performance of your loyalty program. capabilities are limited Enhanced Marketing Capabilities - The ability to ? real-time data capabilities Lacking ? segment customers in unique ways and launch ? DELIVERING AN ENHANCED SHOPPING highly tailored, automated marketing campaigns has EXPERIENCE never been easier. Campaigns can be conducted at ?to provide highly tailored offers and Ability the individual store level, by region, or across the promotions based on purchase history entire chain (including multi-country). ? Providing customers with greater reward choices EmpoweRetail’s predictive analytics capabilities ? EMPOWERING STORE-LEVEL PERSONNEL
  • allow you to improve the results of cross-sell andup- Customer Loyalty sell campaigns. EmpoweRetail supplements your existing loyalty Real-time Results- Measurement and tracking has ? management system with enhanced functionality to never been easier as EmpoweRetail tightly manage customer membership in multiple loyalty integrates with existing store management systems, programs, a robust rule configurator that allows you to set point-of-sale, loyalty management, and other back- flexible requirements for meeting specific thresholds, and office systems to deliver real-time information on handle the entire card lifecycle management process. campaigns, promotions, and special offers. In addition, the robust dashboard features allow you to keep track of key performance indicators on- demand.EmpoweRetail Solution:Key Features and FunctionalityEmpoweRetail provides robust and flexible featuresdesigned to optimize your customer relationships anddrive loyalty more deeply. With intuitive and powerfulfeatures, EmpoweRetail provides you with everything youneed to optimize your sales, marketing, and customerservice activities. Rewards Management EmpoweRetail supports the management of both points-Comprehensive View of Your Customers based and value-based rewards programs. The integration with the store point of sale allows real-timeAll personal information, transaction data, shopping redemption and tracking and can handle both cash andhistory, loyalty program information, and other pertinent non-cash (vouchers, gift certificates, discounts)data are available in one comprehensive customer view. redemptions. EmpoweRetail also supports the delivery ofEmpoweRetail users can set automated reminders and an online rewards catalog that lets customers chooseother actions, such as a special discount on the from a selection of predetermined gifts and merchandise.customer’s birthday, that build relationships andpersonalize the shopping experience.
  • Marketing Segmentation andCampaign ManagementEmpoweRetail provides rich segmentation capabilities,whether by demographics and/or transactions, thatprovides a high degree of flexibility. In addition, theadvanced analytics engine allows you to segmentdynamically based on criteria and even conductpredictive segmentation based on past shoppingbehavior.EmpoweRetail’s campaign management capabilitiesinclude the ability to build and execute pre-planned oron-the-fly campaigns at the individual store level,groups of stores, or across the entire chain. You canalso conduct campaigns based on segmentation rulesfor a specific set of customers. Campaigns can becompletely automated with the results available in realtime. EmpoweRetail: Built on Microsoft Dynamics CRM for Maximum Flexibility and Ease of DeploymentRobust Analytics and Reporting EmpoweRetail is built on Microsoft Dynamics CRM,EmpoweRetail provides the most powerful analytics which provides for a superior user experience, flexibilityand reporting capabilities available. You can analyze with customization, ease of deployment, and a low totalyour customer base on a virtually limitless set of cost of ownership. Many leading retail organizationsdimensions and conduct analysis such as spend rely on Microsoft Dynamics CRM for their sales,prediction, cluster analysis, product affinity analysis, marketing, and customer service activities. Microsoftspend forecasting, lifetime value modeling, and Dynamics CRM tightly integrates with Microsoftretention forecasting. In addition, EmpoweRetail Outlook and other Microsoft Office applications toprovides robust reporting and flexible dashboards to deliver an unparalleled user experience and level oftrack any and all data relevant to your needs. productivity. Hello, I’m from HCL. We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use digital engineering to build superhuman capabilities. We make sure that the rate of progress far exceeds the price. And right now, 90,000 of us bright sparks are busy developing solutions for 500 customers in 31 countries across the world. How can I help you? www.hcltech.com For more information contact us at: retail.solutions@hcl.com