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TV 2.0: Socialised & Participatory TV Online
 

TV 2.0: Socialised & Participatory TV Online

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A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009....

A presentation given at a LAMP 'State of Play' Seminar - given on 25 March 2009.

TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web?

* Overview of all categories of existing online video services & business models
* The challenges of broadcasting and delivering ondemand
* Social Media TV, is TV becoming always-on, participatory and shared?
* tvInnovations across broadband TV and IPTV
* New advertising models and latest video web 2.0 mashups
* Is IPTV a valid platform for video producers?
* The evolving role of public service broadcaster and online video distribution
* ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
* How online video will become more personalized
* Is audience contributed online content sustainable at scale?
* What does the future hold?

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    TV 2.0: Socialised & Participatory TV Online TV 2.0: Socialised & Participatory TV Online Presentation Transcript

    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video This session •TV 2.0 Introduction - Gary Hayes (Director LAMP ex Senior Development Producer BBC New Media) •State of TV over IP Industry - Dr. William Cooper (informitv.com) •ABC Innovation - Chris Winter (Head of New Services, ABC Innovation) •ABC TV Multi-platform - Arul Baskaran (Executive Producer ABC TV Multiplatform) Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video INTRODUCTION TV 2.0 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Thinking beyond the pipes and devices - what Intro does TV really stand for? Interactive Quiz (hands up) What is TV? •The device or screen? •The distribution channel? •The form, types of programmes? •What is that form? “Popularist, often live, linear video or something far more social & interactive?” Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video KEY DISTINCTIONS AROUND INNOVATIVE ONLINE VIDEO Intro Three categories? Socialised TV - creating One-to-many broadcast ‘conversation’ around broadcast •1 Reversioned TV •2 Socialised TV Many-to-many & 2 way •3 Participatory TV shared video content. Democratized, disintermediated, de-attached Measurability New Monetization models - value add & innovative services around the video content e.g.: personalization Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Watching linear video usedTV be social - to 2.0: Innovation in online video does online community tools bring back the good ole Intro days? ? from this to this de-socialized ? Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Intro We have always wanted Sharing Enablement to share - and where there’s a will.... Medium How shared? 1 Cinema Home Movies 8mm film cameras 2 TV incl cable, sat VHS video cameras 3 DVD DV and computer software 4 On Demand Broadband Web DV, web & stills camera Uploads The broadband web has meant for the first time in media history the ‘community’ has the means of distribution. Items 1-3 are about scarcity of distribution Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Of course none of this is new - 50 years ago Intro sharing and connectedness Tribalization was already ‘invented’! Marshall McLuhan: the global village Broadcast Date: May 18, 1960 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • Something I knocked up 3 years ago LAMP ʻSTATE OF PLAYʼ SEMINAR - where we can watch ‘linear TV 2.0: Innovation in-online video video’ content is it all really converging on the iphone :) ! Intro Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Retina TV 2.0: Innovation in online video Direct Where is ‘new’ video? some of the many services and tools/devices we can now watch TV 3D ??? on Google UStream Earth Virtual Worlds Outdoor Mogulus CurrentTV Consoles SlingBox Vimeo iTunes iPlayers Handheld BlipTV Qik Games Amazon YouTube JustinTV PDAs IPTV Hulu Cable Joost TiVo iPod Vid MP4s TV Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV still in the lead - but TV 2.0: Innovation in online video how much of this is ambient background TV? Intro As of October 2008, 13.5 billion videos were watched online. Nielsen report on 2008 That is a 45% rise on the number watched in October 2007 Online video up 15% to 3 hours per month Time shifted video up 11% to 7 hours per month Traditional TV up by 3.6% to 151 hours per month Suggests that mobile TV will surge tenfold its current rate to 2013 Pew report on 2008 48% of internet users have used video-sharing sites such as YouTube On an average day, the number of users of video sites doubled from the end of 2007 to the end of 2008. Comscore for January 2009 76.8 percent of the total U.S. Internet audience viewed online video. The average online video viewer watched 6 hours in January 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer) The duration of the average online video was 3.5 minutes, up from 3.2 minutes in December. Mashable.com prediction for 2009 After a few years of “this is the year,” mobile video breaks into the mainstream. The continued success of Apple’s 3G iPhone along with the gaggle of smartphones chasing it (e.g. Blackberry Storm) drives the adoption of mobile video consumption. Expect premium video sites like Hulu and CBS’s TV.com to offer iPhone video applications to their growing audiences. Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video REVERSIONED TV Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Still waiting for ubiquitous personal TV, on the TV, since my TV-Anytime Time-shifted Redistribution days in early 2000s Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Place-shifted redistribution For those addicted to home broadcast TV. Already 4 years old - the box at home re-transmits TV to your computer Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR BBC already the TV 2.0: Innovation in online video grandaddy of catch-up web TV. This was in Redistribution development even when I was there in 2003 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Of course all the other channels in UK are TV 2.0: Innovation in online video playing catch-up, catch-up TV. Redistribution 1. itv.com Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Of course all the other channels in UK are TV 2.0: Innovation in online video playing catch-up, catch-up TV. Redistribution 2 Channel 4 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Of course all the other channels inTV 2.0: Innovation in online video UK are playing catch-up, catch-up TV. Redistribution 3. Channel 5 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Already massively Redistribution popular in Australia - ABC’s version, iView. Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Redistribution - Redistribution remember there is nothing inherently social about any of the catch-up services Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video No reason the traditional broadcasters Redistribution have all the CU fun. Hulu and others like iTunes playing ‘channel owners’ Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Joost one of the first and TV 2.0: Innovation in online video best full screen video on web services - now integrating simultaneous chat Redistribution Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Redistribution and more importantly connecting your existing social network to your web video watching... Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video SOCIALIZED & PARTICIPATORY TV Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video CurrentTV back in 2005 started the Socialized TV crowd-sourced TV movement. Popular web video content gets onto cable Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video and clever broadcasters Socialized TV go to where the audiences are already Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR There are many 2.0: Innovation in online video TV challengers to YouTube Socialized TV but all are way behind in the race. Some differentiate by quality, others by social tools Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • SlipStream (createdLAMP ʻSTATE OF PLAYʼ SEMINAR partly by an ex-BBC colleague) is a new service from just starting in the UK - that 2.0: Innovation in online video TV can sit on all 9 million (mostly Slipstream Socialized TV unconnected) freeview boxes and most importantly gets its connectivity by pairing to you mobiles or computers. Uses TV-Anytime standards too! Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Give them the tools. Mogulus is Socialized TV fascinating as vision mixing and other TV channel tools are given to anyone who has the inclination. Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Of course in-built Socialized TV discussion and linking tools plus contextual advertising bring the DIY channels to life Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video UStream is for anyone who has Socialized TV something to say. Leo Laporte here has created a multi-stream, video skype based studio, and uses broadcast cameras. He simultaneously does his talk back radio alongside the live video on Ustream. Preparing for a web/radio only future? Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Many users create theme’d TV 2.0: Innovation in online video channels on UStream and make them event based. Socialized TV Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Socialized TV The real power of Participatory TV happens when everyone has a potential live camera in their hands. Qik here is used to create a live ob show around a flash mob demonstration Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video and this is not just about shaky cameras and cute babies. The Streamys are the first Oscar style awards for web only TV/ video content Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Here is a show getting inside the culture of online Socialized TV gamers, The Guild. Nominated for Streamy Awards and good production values Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Socialized TV Of course being on the web The Guild can and should use all available on demand channels - each episode around 1 million views just on YouTube Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Socialized TV TV news content does not have to live on the 2D web either. ABC TV have pioneered location based news reports mashing Google Earth with segmented TV news. Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR Live TV doesn’t have to be live action (real life either). Here TV 2.0: Innovation in online video nearly 200 000 viewers have watched this ‘live from inside an Socialized TV online game’ show - complete with non-gamer back channel chat Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Reversing the previous Socialized TV slide - it is not too far removed from a project I worked on with the BBC New Media team in 1996! Here online avatars chat about looped TV. The Mirror Project. Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video and how far has that vision Socialized TV come! 13 years later and here I am with others in PS3 home watching live TV and films. Will the avatarial nature take over from the 2D sidebar threaded chat in time? Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Socialized TV At AFTRS & LAMP I have created a space in Second Life that has theatres and machinima production areas. The cinema with 100 films encourages social chat and motivates machinima creation Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • In Australia we are lucky to LAMP ʻSTATE OF PLAYʼ SEMINAR have the SLCN.tv team - creating High Definition TV shows from inside virtual TV 2.0: Innovation in online video worlds. Probably 3-5 years ahead of the game, their content is highly Socialized TV participatory and social Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Thank you Now onto Dr. William Cooper of informitv.com Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    • LAMP ʻSTATE OF PLAYʼ SEMINAR TV 2.0: Innovation in online video Dr. William Cooper informitv.com Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com