LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
This session
•TV 2.0 Introduction - Gary Hayes (Director LAMP ex Senior Development Producer BBC New Media)
•State of TV over IP Industry - Dr. William Cooper (informitv.com)
•ABC Innovation - Chris Winter (Head of New Services, ABC Innovation)
•ABC TV Multi-platform - Arul Baskaran (Executive Producer ABC TV Multiplatform)
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
INTRODUCTION
TV 2.0
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Thinking beyond the
pipes and devices - what
Intro
does TV really stand for?
Interactive Quiz (hands up)
What is TV?
•The device or screen?
•The distribution channel?
•The form, types of programmes?
•What is that form? “Popularist,
often live, linear video or
something far more social &
interactive?”
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
KEY DISTINCTIONS AROUND INNOVATIVE ONLINE VIDEO Intro
Three categories?
Socialised TV - creating
One-to-many broadcast ‘conversation’ around
broadcast
•1 Reversioned TV
•2 Socialised TV
Many-to-many & 2 way
•3 Participatory TV shared video content. Democratized,
disintermediated, de-attached
Measurability
New Monetization models - value add & innovative
services around the video content e.g.: personalization
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Watching linear
video usedTV be social -
to 2.0: Innovation in online video
does online community tools
bring back the good ole
Intro
days?
?
from this to this
de-socialized ?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Intro
We have always wanted
Sharing Enablement to share - and where there’s a
will....
Medium How shared?
1 Cinema Home Movies 8mm film cameras
2 TV incl cable, sat VHS video cameras
3 DVD DV and computer software
4 On Demand Broadband Web DV, web & stills camera Uploads
The broadband web has meant for the first time in
media history the ‘community’ has the means of
distribution.
Items 1-3 are about scarcity of distribution
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Of course none of this
is new - 50 years ago
Intro
sharing and connectedness
Tribalization was already ‘invented’!
Marshall McLuhan: the global village
Broadcast Date: May 18, 1960
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

Something I
knocked up 3 years ago
LAMP ʻSTATE OF PLAYʼ SEMINAR
- where we can watch ‘linear
TV 2.0: Innovation in-online video
video’ content is it all really
converging on the
iphone :) !
Intro
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Retina
TV 2.0: Innovation in online video
Direct
Where is ‘new’ video?
some of the many services and
tools/devices we can now watch TV 3D ???
on
Google
UStream Earth
Virtual
Worlds
Outdoor
Mogulus
CurrentTV
Consoles
SlingBox
Vimeo
iTunes iPlayers
Handheld
BlipTV
Qik Games
Amazon
YouTube
JustinTV PDAs
IPTV Hulu
Cable
Joost
TiVo iPod Vid MP4s
TV
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV still in the lead - but TV 2.0: Innovation in online video
how much of this is ambient
background TV?
Intro
As of October 2008, 13.5 billion videos were watched online.
Nielsen report on 2008
That is a 45% rise on the number watched in October 2007
Online video up 15% to 3 hours per month
Time shifted video up 11% to 7 hours per month
Traditional TV up by 3.6% to 151 hours per month
Suggests that mobile TV will surge tenfold its current rate to 2013
Pew report on 2008
48% of internet users have used video-sharing sites such as YouTube
On an average day, the number of users of video sites doubled from the end of 2007 to the
end of 2008.
Comscore for January 2009
76.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 6 hours in January
100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer)
The duration of the average online video was 3.5 minutes, up from 3.2 minutes in December.
Mashable.com prediction for 2009
After a few years of “this is the year,” mobile video breaks into the mainstream. The continued success of Apple’s 3G iPhone
along with the gaggle of smartphones chasing it (e.g. Blackberry Storm) drives the adoption of mobile video consumption.
Expect premium video sites like Hulu and CBS’s TV.com to offer iPhone video applications to their growing audiences.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
REVERSIONED TV
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Still waiting for
ubiquitous personal TV, on
the TV, since my TV-Anytime Time-shifted Redistribution
days in early 2000s
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Place-shifted redistribution
For
those addicted to
home broadcast TV. Already
4 years old - the box at home
re-transmits TV to your
computer
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
BBC already the TV 2.0: Innovation in online video
grandaddy of catch-up
web TV. This was in
Redistribution
development even when I
was there in 2003
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Of course all the
other channels in UK are
TV 2.0: Innovation in online video
playing catch-up,
catch-up TV.
Redistribution
1. itv.com
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Of course all the
other channels in UK are
TV 2.0: Innovation in online video
playing catch-up,
catch-up TV.
Redistribution
2 Channel 4
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Of course all the
other channels inTV 2.0: Innovation in online video
UK are
playing catch-up,
catch-up TV.
Redistribution
3. Channel 5
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Already massively
Redistribution
popular in Australia - ABC’s
version, iView.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Redistribution -
Redistribution
remember there is nothing
inherently social about any
of the catch-up services
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
No reason the
traditional broadcasters
Redistribution
have all the CU fun. Hulu and
others like iTunes playing
‘channel owners’
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Joost one
of the first and TV 2.0: Innovation in online video
best full
screen video on web
services - now integrating
simultaneous chat Redistribution
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Redistribution
and more
importantly connecting
your existing social network
to your web video
watching...
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
SOCIALIZED &
PARTICIPATORY
TV
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
CurrentTV
back in 2005 started the
Socialized TV
crowd-sourced TV
movement. Popular web
video content gets onto
cable
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
and clever broadcasters Socialized TV
go to where the audiences
are already
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
There are many 2.0: Innovation in online video
TV
challengers to YouTube
Socialized TV
but all are way behind in the
race. Some differentiate by
quality, others by social
tools
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

SlipStream (createdLAMP ʻSTATE OF PLAYʼ SEMINAR
partly
by an ex-BBC colleague) is a new
service from just starting in the UK - that 2.0: Innovation in online video
TV
can sit on all 9 million (mostly
Slipstream Socialized TV
unconnected) freeview boxes and most
importantly gets its connectivity by
pairing to you mobiles or computers.
Uses TV-Anytime standards too!
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Give them the tools. Mogulus is
Socialized TV
fascinating as vision mixing and
other TV channel tools are given to
anyone who has the inclination.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Of course in-built
Socialized TV
discussion and linking tools plus
contextual advertising bring the
DIY channels to life
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
UStream is for anyone who has
Socialized TV
something to say. Leo Laporte here has
created a multi-stream, video skype based
studio, and uses broadcast cameras. He
simultaneously does his talk back radio
alongside the live video on Ustream.
Preparing for a web/radio only future?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Many users create theme’d
TV 2.0: Innovation in online video
channels on UStream and make
them event based.
Socialized TV
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Socialized TV
The real power of
Participatory TV happens when
everyone has a potential live camera in
their hands. Qik here is used to create
a live ob show around a flash mob
demonstration
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
and this is not just about
shaky cameras and cute babies.
The Streamys are the first Oscar
style awards for web only TV/
video content
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Here is a show getting
inside the culture of online Socialized TV
gamers, The Guild. Nominated for
Streamy Awards and good
production values
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Socialized TV
Of course being on the web
The Guild can and should use all
available on demand channels -
each episode around 1 million
views just on YouTube
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Socialized TV
TV news content does
not have to live on the 2D web
either. ABC TV have pioneered
location based news reports
mashing Google Earth with
segmented TV news.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
Live TV doesn’t have to be
live action (real life either). Here
TV 2.0: Innovation in online video
nearly 200 000 viewers have
watched this ‘live from inside an Socialized TV
online game’ show - complete
with non-gamer back channel
chat
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Reversing the previous
Socialized TV
slide - it is not too far removed
from a project I worked on with the
BBC New Media team in 1996! Here
online avatars chat about looped
TV. The Mirror Project.
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
and how far has that vision
Socialized TV
come! 13 years later and here I
am with others in PS3 home
watching live TV and films. Will the
avatarial nature take over from the
2D sidebar threaded chat in
time?
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Socialized TV
At AFTRS & LAMP I have
created a space in Second Life that
has theatres and machinima
production areas. The cinema with 100
films encourages social chat and
motivates machinima creation
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

In Australia we are lucky to
LAMP ʻSTATE OF PLAYʼ SEMINAR
have the SLCN.tv team - creating High
Definition TV shows from inside virtual TV 2.0: Innovation in online video
worlds. Probably 3-5 years ahead of the
game, their content is highly Socialized TV
participatory and social
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Thank you
Now onto Dr. William Cooper of informitv.com
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINAR
TV 2.0: Innovation in online video
Dr. William Cooper
informitv.com
Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign
lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com