Corporate Layers Hayden Sutherland   Ideal Interface    11 June 2012
Current                                                                           McKinsey                                ...
Updated                            Model   1.       2.   3.   4.   5.  CoreBusinessProcesses
Corporate Layers - explanation1. Core business processes2. Web services & API’s3. Owned media  – Website(s), Apps, Kiosks,...
hayden@idealinterface.co.uk    +44 (0)780 134 1955 www.idealinterface.co.uk
Upcoming SlideShare
Loading in...5
×

Corporate layers

359

Published on

An adaption of the McKinsey model on Software Layers to include the more complex corporate technology & marketing media mix

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
359
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Corporate layers

  1. 1. Corporate Layers Hayden Sutherland Ideal Interface 11 June 2012
  2. 2. Current McKinsey Modelhttps://www.mckinseyquarterly.com/Are_you_making_the_most_of_your_companys_software_layer_2953
  3. 3. Updated Model 1. 2. 3. 4. 5. CoreBusinessProcesses
  4. 4. Corporate Layers - explanation1. Core business processes2. Web services & API’s3. Owned media – Website(s), Apps, Kiosks, etc.4. Paid media – Online advertising (PPC, etc.)5. Earned media – Social, Word-of-mouth, etc.
  5. 5. hayden@idealinterface.co.uk +44 (0)780 134 1955 www.idealinterface.co.uk
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×