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Corporate layers
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Corporate layers

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An adaption of the McKinsey model on Software Layers to include the more complex corporate technology & marketing media mix

An adaption of the McKinsey model on Software Layers to include the more complex corporate technology & marketing media mix

Published in: Business, Technology
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  • 1. Corporate Layers Hayden Sutherland Ideal Interface 11 June 2012
  • 2. Current McKinsey Modelhttps://www.mckinseyquarterly.com/Are_you_making_the_most_of_your_companys_software_layer_2953
  • 3. Updated Model 1. 2. 3. 4. 5. CoreBusinessProcesses
  • 4. Corporate Layers - explanation1. Core business processes2. Web services & API’s3. Owned media – Website(s), Apps, Kiosks, etc.4. Paid media – Online advertising (PPC, etc.)5. Earned media – Social, Word-of-mouth, etc.
  • 5. hayden@idealinterface.co.uk +44 (0)780 134 1955 www.idealinterface.co.uk

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