Corporate layers

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An adaption of the McKinsey model on Software Layers to include the more complex corporate technology & marketing media mix

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Corporate layers

  1. 1. Corporate Layers Hayden Sutherland Ideal Interface 11 June 2012
  2. 2. Current McKinsey Modelhttps://www.mckinseyquarterly.com/Are_you_making_the_most_of_your_companys_software_layer_2953
  3. 3. Updated Model 1. 2. 3. 4. 5. CoreBusinessProcesses
  4. 4. Corporate Layers - explanation1. Core business processes2. Web services & API’s3. Owned media – Website(s), Apps, Kiosks, etc.4. Paid media – Online advertising (PPC, etc.)5. Earned media – Social, Word-of-mouth, etc.
  5. 5. hayden@idealinterface.co.uk +44 (0)780 134 1955 www.idealinterface.co.uk

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