Agile Digital Strategy   Hayden Sutherland www.idealinterface.co.uk       April 2010
Industrial Age Thinking                            “We set out on a 3 year plan to….”A                                    ...
‘Dot Com’ Thinking            “Our development cycles were fast and furious”    B            CA            D        “We ma...
‘Agile Digital’ ThinkingProvides a framework of governance,but with flexibility to change over time                     B ...
‘Agile Digital’ ThinkingAngle of ‘beam’ affects the focus needed                   B                           E A        ...
‘Agile Digital’ ThinkingPeriodical review of been required to ensuredeliverables continue to be in focus                  ...
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Agile Digital Strategy

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a set of slides about how digital strategy should be agile and not like the industrial age of strategic planning (e.g. not responsive to changes, etc.)

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Agile Digital Strategy

  1. 1. Agile Digital Strategy Hayden Sutherland www.idealinterface.co.uk April 2010
  2. 2. Industrial Age Thinking “We set out on a 3 year plan to….”A B “Once the requirements were written, we were then committed”
  3. 3. ‘Dot Com’ Thinking “Our development cycles were fast and furious” B CA D “We made it up as we went along and we didn’t get very far in the end” E
  4. 4. ‘Agile Digital’ ThinkingProvides a framework of governance,but with flexibility to change over time B E A D C
  5. 5. ‘Agile Digital’ ThinkingAngle of ‘beam’ affects the focus needed B E A D C
  6. 6. ‘Agile Digital’ ThinkingPeriodical review of been required to ensuredeliverables continue to be in focus B E A D C

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