Social Media and            Collaboration            Jim Cahill            2012 ARC Industry Forum2/10/2012               ...
Social Media and Collaboration— Start With Why2/10/2012                          2
1. Designing, Building, Running, and  Optimizing a Manufacturing Plant is Hard                                      “Our w...
2. Vast Expertise is Retiring and Staff Ranks are Thinning2/10/2012                                  4
3. Communications Technology is Rapidly Evolving2/10/2012                          5
What This Means…      • Designing, Building, Running, and  1     Optimizing a Manufacturing Plant is Hard      • Vast Expe...
How?                       LinkedIn Group Threads                                  Blog posts      Facebook Pages2/10/2012...
Search is Dominant Way We FindInformation                                   95% !    2010 Chemical Engineering Magazine Su...
Sad Reality—Most of Our Expertise is Buried in eMail or Lost as Sound Waves2/10/2012                                 9
Unburying our Expertise andMaking it Findable
Expanding Our Digital Footprint to Make Expertise More Findable            Pictures              Podcasts    Presentations...
Making Our Expertise Findable2/10/2012                        12
Fast Search Results ChangesExpectations—Shrink Distance to SME!
Connecting With People          ―The value of a              Social       telecommunications    network is proportional to...
Do Automation and Manufacturing Professionals Connect Together?2/10/2012                          15
Using Social Apps LinkedIn, Facebook, Twitter to Connect2/10/2012                       16
Increasing the Connections of OurSubject Matter Experts
Bringing A Community of Customers,Employees, & Business Partners Together  Community.EmersonExchange.org
Think People-To-People, Not Applications                                            www.slideshare.net/Dell_Inc/three-so...
Participation Drives Business Opportunities2/10/2012                        20
Participation Connects Us Closer with OurCustomers
Participation Establishes Better TradePress/Analyst Community Connections               twitter.com/JimCahill/editors/memb...
THANK YOU!Let’s Stay Connected          Jim Cahill   EmersonProcessXperts.com           @JimCahill    LinkedIn.com/in/JimC...
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Social Media and Collaboration in Automation and Manufacturing

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Presented at the ARC Industry Forum in Orlando, Florida. The presentation highlights the important of surfacing expertise to make it findable and expanding your social network connections.

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Social Media and Collaboration in Automation and Manufacturing

  1. 1. Social Media and Collaboration Jim Cahill 2012 ARC Industry Forum2/10/2012 1
  2. 2. Social Media and Collaboration— Start With Why2/10/2012 2
  3. 3. 1. Designing, Building, Running, and Optimizing a Manufacturing Plant is Hard “Our work demands the broadest skill set of any engineering discipline—it requires knowledge of chemical processes, mechanical, electrical, electronics,www.automationworld.com/columns-8219 software, networks and IT‖ –John Berra 2/10/2012 3
  4. 4. 2. Vast Expertise is Retiring and Staff Ranks are Thinning2/10/2012 4
  5. 5. 3. Communications Technology is Rapidly Evolving2/10/2012 5
  6. 6. What This Means… • Designing, Building, Running, and 1 Optimizing a Manufacturing Plant is Hard • Vast Expertise is Retiring and Staff Ranks 2 are Thinning • Communications Technology is Rapidly 3 EvolvingPeople are Finding Ways to Get Info andConnect with Experts Faster 6
  7. 7. How? LinkedIn Group Threads Blog posts Facebook Pages2/10/2012 7
  8. 8. Search is Dominant Way We FindInformation 95% ! 2010 Chemical Engineering Magazine Survey
  9. 9. Sad Reality—Most of Our Expertise is Buried in eMail or Lost as Sound Waves2/10/2012 9
  10. 10. Unburying our Expertise andMaking it Findable
  11. 11. Expanding Our Digital Footprint to Make Expertise More Findable Pictures Podcasts Presentations Videos2/10/2012 11
  12. 12. Making Our Expertise Findable2/10/2012 12
  13. 13. Fast Search Results ChangesExpectations—Shrink Distance to SME!
  14. 14. Connecting With People ―The value of a Social telecommunications network is proportional to the square of the number People of connected users of the system.‖ (n2) system CAHILL’s —Metcalf’s Law2/10/2012 14
  15. 15. Do Automation and Manufacturing Professionals Connect Together?2/10/2012 15
  16. 16. Using Social Apps LinkedIn, Facebook, Twitter to Connect2/10/2012 16
  17. 17. Increasing the Connections of OurSubject Matter Experts
  18. 18. Bringing A Community of Customers,Employees, & Business Partners Together Community.EmersonExchange.org
  19. 19. Think People-To-People, Not Applications  www.slideshare.net/Dell_Inc/three-social-media-steps-for-business
  20. 20. Participation Drives Business Opportunities2/10/2012 20
  21. 21. Participation Connects Us Closer with OurCustomers
  22. 22. Participation Establishes Better TradePress/Analyst Community Connections twitter.com/JimCahill/editors/members
  23. 23. THANK YOU!Let’s Stay Connected Jim Cahill EmersonProcessXperts.com @JimCahill LinkedIn.com/in/JimCahill Jim.Cahill@Emerson.com

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