2. How effective is the combination of your main product and ancillary texts?
Throughout our documentary all 3 of our products linked together, the radio advert, print advert and the actual documentary all linked together via name. They all withheld the name of our documentary ‘Emergency Stop’ this meant that people would be aware of what the documentary was actually about, driving. Having the name within all 3 texts meant that people were able to gather this clear message that all 3 products were for the same documentary. Once using such things, we decided on a specific slogan for our documentary meaning that this would also link all 3 texts together. Our slogan for the documentary was; emergency stop, brakes on. This was a clear indication of what our documentary had to offer thus creating a distinctive meaning and understanding for what our audience. Having these things within all 3 texts meant that the audience were able to relate each thing to one another.
There was one central image within all the 3 texts, we used a ripped Learner plate which resembles learner driving. And that its not only for younger people, that older people can also be learner drivers. However, within our documentary, the first image the audience would see, was small images of cars, this then related to what our documentary was about even though they didn’t know what the documentary was actually called. Whilst the audience watched the titles, they began to understand what the documentary would entail and that it was in fact about driving. To reinforce what the documentary was, we had a car driving towards the camera, were the title of our documentary was placed on the licence plate. This then gave the audience the attention, and it felt like the title was actually on the licence plate of the car.
Another thing which linked together was the voiceover, the fact that the voice over was used within the documentary meant that people would have a clear distinctive feature when listening to the radio advert, this meant that the audience would feel this connection when watching and listening to both texts.
Within both our radio advert and documentary, the theme and brand was specifically designed to sell the product, that the brand was used to advertise the documentary, therefore using the same voiceover within the documentary and radio advert meant that the audience would again feel this connection.
Another thing which linked both the radio advert and the documentary was the vox-pops used within both texts. Within the radio advert we used vox-pops to related both items together. This then would keep the audience in sync with both texts.
The scheduling for our documentary was very important, and this needed to be linked together with all 3 texts. We needed to use the same time, date and channel throughout all our items. Thus it was important that that we used this throughout all 3 products.
We scheduled our documentary to be on channel 4, on Thursday at 7pm and this was used in all of our products. This made the audience feel the need to watch it, because it was placed on a channel our target audience watched, thus timing was again an important factor within creating our documentary.
The graphics within our documentary was reflected by the audience feedback we got. We were told that the audiences favourite colour was blue so it was foreseen that the colour we would use would be blue. However with our print advert we thought that using the red channel 4 logo would be a good idea, because of the red learner plate. Then we had to change the original colour scheme from blue to black because it clashed with the red within both the channel 4 logo and the red learner plate. Therefore we thought that having the titles of the print advert would be more suitable in white. Therefore keeping the text plain wouldn’t distract the audience’s attention when looking at the print advert.
The slogan was used in order to attract attention to what our documentary was about. This would then have to be catchy in order to get people interested in what the documentary was about. Many slogans made for documentaries made people want to watch it because it was so catchy, therefore we needed to come up with something that would attract peoples attention. This then needed to be incorporated within both the radio advert but also our print advert. Having this in both products meant that the audience would know that these products are for the same documentary.
When coming up with the titles, we looked at making something that would be creative and something that our target audience would like. We decided to make a collage of photo’s of cars as this would tell the audience what the documentary is about. And we used a car driving to the camera with the title of the documentary on it, because we felt that having this would create an atmosphere that people would like, they enjoy watching this because it was creative and many of our target audience like the titles we had produced
The voice-over for the documentary was used to get our target audience interested, so they would feel that they could relate to what was going on, even if they hadn’t actually started to drive yet. Therefore picking a suitable participant was vital in making our target audience to feel more relaxed. This voice-over was then used within the radio advert so people would then associate it with our documentary. This would then link both our ancillary texts together.
Vox-pops that were used with our documentary were also used within our radio advert, this was because we wanted to link the products together. It was vital that we did this because we wanted the audience to feel more comfortable, like having a friendly voice, keeping things the same. We decided that it was appropriate to use vox-pops within our radio advert because not only would it link both texts together, but it would give an insight of what was actually within the documentary.
We decided that the channel it would be distributed on would be channel 4, because our target audience chose this as their favourite channel. Not only that, but channel 4 has become a more trendy channel in which teenagers tend to watch. It has not only a mixed variation of programmes but has a lot of programmes in which teenagers enjoy watching, and considering that we wanted this group of people to watch it we felt that having it on this channel and the time we had chosen was of vital importance in getting them to watch it.