Get Smart Tendenci™ and Untapped Opportunities Aaron Long Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007

Tendenci™ and Untapped Opportunities

Getting Personal The Definition of 2.0 Advanced Marketing Targeting Audiences Media Mastery Gain Respect

Getting Personal The Definition of 2.0

Advanced Marketing Targeting Audiences

Media Mastery Gain Respect

Getting Personal Tendenci™ Allows Connections

Tendenci™ Allows Connections

User Profile Identities and Connections – Connect to Each Other

Top Contributors

If You Want to Grow - Promote Your Contributors Reasons someone might freely contribute: Social Advancement Incentives Carry Your Message

Reasons someone might freely contribute:

Social Advancement

Incentives

Carry Your Message

Comments – Good Willed People

Immediate Connection Without Hoop Jumping

Advanced Marketing Tendenci™ Makes Effective Targeting Possible

Tendenci™ Makes Effective Targeting Possible

Driving In Traffic Paid Placement Natural Placement Newsletters Links Direct Marketing Offline Get Organized

Paid Placement

Natural Placement

Newsletters

Links

Direct Marketing

Offline

Get Organized

Example Search Placement Math 3000 Impressions for one term (im) 10% Click through for 300 Clicks at $1.00 per Click = $300 (cl) 10% Contact Resulting in 30 Contacts at $10 per lead (ld) 10% Purchase Resulting in 3 sales at a cost of $100 per sale. (sales) What is the cost of a typical sale? 3000(im) x 10% = 300(cl) x 10% = 30(ld) x 10% = 3(sales)

3000 Impressions for one term (im)

10% Click through for 300 Clicks at $1.00 per Click = $300 (cl)

10% Contact Resulting in 30 Contacts at $10 per lead (ld)

10% Purchase Resulting in 3 sales at a cost of $100 per sale. (sales)

What is the cost of a typical sale?

3000(im) x 10% = 300(cl) x 10% = 30(ld) x 10% = 3(sales)

Page Naming

Email Campaign Consistency

Action Tracking

Media Mastery Podcasting, Videos, Flash, Photo Galleries

Podcasting, Videos, Flash, Photo Galleries

Podcasting – Audio On Your Terms

Visual Learners Need Visual Communication

Third Party Integration Through HTML

Everyone Loves Their Own Photo

Got Smarter Name two ways to promote contributors Name two ways to drive traffic to your Tendenci™ site What is the cost of integrating the following media on your Tendenci™ website: YouTube Podcasts Photo Galleries Chat

Name two ways to promote contributors

Name two ways to drive traffic to your Tendenci™ site

What is the cost of integrating the following media on your Tendenci™ website:

YouTube

Podcasts

Photo Galleries

Chat

Thank you! Aaron Long [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com