Get Smart <ul><li>Tendenci™ and Untapped Opportunities </li></ul>Aaron Long Presented at Tendenci User Conference 2007 www...
<ul><li>Getting Personal    The Definition of 2.0 </li></ul><ul><li>Advanced Marketing    Targeting Audiences </li></ul><u...
Getting Personal <ul><li>Tendenci™ Allows Connections </li></ul>
User Profile Identities and Connections – Connect to Each Other
Top Contributors
If You Want to Grow - Promote Your Contributors <ul><li>Reasons someone might freely contribute: </li></ul><ul><ul><ul><li...
Comments – Good Willed People
Immediate Connection Without Hoop Jumping
Advanced Marketing <ul><li>Tendenci™ Makes Effective Targeting Possible </li></ul>
Driving In Traffic <ul><ul><li>Paid Placement </li></ul></ul><ul><ul><li>Natural Placement </li></ul></ul><ul><ul><li>News...
Example Search Placement Math <ul><ul><li>3000 Impressions for one term (im)  </li></ul></ul><ul><ul><li>10% Click through...
Page Naming
Email Campaign Consistency
Action Tracking
Media Mastery <ul><li>Podcasting, Videos, Flash, Photo Galleries </li></ul>
Podcasting – Audio On Your Terms
Visual Learners Need Visual Communication
Third Party Integration Through HTML
Everyone Loves Their Own Photo
Got Smarter <ul><li>Name two ways to promote contributors </li></ul><ul><li>Name two ways to drive traffic to your Tendenc...
Thank you! Aaron Long [email_address] Presented at the  Tendenci User Conference 2007 Find all presentations at:  www.tend...
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'Get Smart' keynote at Tendenci User Conference 2007

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A look at untapped online opportunities at the Tendenci User Conference 2007 with Aaron Long.

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'Get Smart' keynote at Tendenci User Conference 2007

  1. 1. Get Smart <ul><li>Tendenci™ and Untapped Opportunities </li></ul>Aaron Long Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
  2. 2. <ul><li>Getting Personal The Definition of 2.0 </li></ul><ul><li>Advanced Marketing Targeting Audiences </li></ul><ul><li>Media Mastery Gain Respect </li></ul>
  3. 3. Getting Personal <ul><li>Tendenci™ Allows Connections </li></ul>
  4. 4. User Profile Identities and Connections – Connect to Each Other
  5. 5. Top Contributors
  6. 6. If You Want to Grow - Promote Your Contributors <ul><li>Reasons someone might freely contribute: </li></ul><ul><ul><ul><li>Social Advancement </li></ul></ul></ul><ul><ul><ul><li>Incentives </li></ul></ul></ul><ul><ul><ul><li>Carry Your Message </li></ul></ul></ul>
  7. 7. Comments – Good Willed People
  8. 8. Immediate Connection Without Hoop Jumping
  9. 9. Advanced Marketing <ul><li>Tendenci™ Makes Effective Targeting Possible </li></ul>
  10. 10. Driving In Traffic <ul><ul><li>Paid Placement </li></ul></ul><ul><ul><li>Natural Placement </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Direct Marketing </li></ul></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Get Organized </li></ul></ul>
  11. 11. Example Search Placement Math <ul><ul><li>3000 Impressions for one term (im) </li></ul></ul><ul><ul><li>10% Click through for 300 Clicks at $1.00 per Click = $300 (cl) </li></ul></ul><ul><ul><li>10% Contact Resulting in 30 Contacts at $10 per lead (ld) </li></ul></ul><ul><ul><li>10% Purchase Resulting in 3 sales at a cost of $100 per sale. (sales) </li></ul></ul><ul><ul><li>What is the cost of a typical sale? </li></ul></ul><ul><ul><li>3000(im) x 10% = 300(cl) x 10% = 30(ld) x 10% = 3(sales) </li></ul></ul>
  12. 12. Page Naming
  13. 13. Email Campaign Consistency
  14. 14. Action Tracking
  15. 15. Media Mastery <ul><li>Podcasting, Videos, Flash, Photo Galleries </li></ul>
  16. 16. Podcasting – Audio On Your Terms
  17. 17. Visual Learners Need Visual Communication
  18. 18. Third Party Integration Through HTML
  19. 19. Everyone Loves Their Own Photo
  20. 20. Got Smarter <ul><li>Name two ways to promote contributors </li></ul><ul><li>Name two ways to drive traffic to your Tendenci™ site </li></ul><ul><li>What is the cost of integrating the following media on your Tendenci™ website: </li></ul><ul><ul><ul><ul><ul><li>YouTube </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Photo Galleries </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Chat </li></ul></ul></ul></ul></ul>
  21. 21. Thank you! Aaron Long [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com

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