Marketing SolutionsEverything you need to achieve your marketing goals.<br />
LinkedIn’s Mission<br />Connect the world’s professionals to make them more productive and successful.<br />
Intelligent marketing solutions for your brand.<br />
What are professionals doing on                         ?<br />
                           The essential daily tool for business<br />
The LinkedIn ProfileWhere professionals manage their identity and reputation.<br />Integrating other social activity (blog...
The LinkedIn Profile (Continued…)Where professionals manage their identity and reputation.<br />Carry your profile onto th...
Building business relationships<br />Building a professional network<br />Making contact via InMailTM<br />Searching for p...
Gaining professional insight<br />Following companies, recommending products & services<br />Extracting the signal from th...
Gaining professional insight (Continued...)<br />Polling their peers<br />Sharing & commenting on insights & news via stat...
100+ million potential customers today.  <br />5 million more every month.  <br />
Who are LinkedIn users?LinkedIn users are ambitious and career-minded<br />I want to get to the very top in my career (I=1...
Who are LinkedIn users?<br />LinkedIn users are financially astute<br />I look for profitable ways to invest my money (I=1...
Who are LinkedIn users?<br />LinkedIn users are heavy mobile users, especially for business<br />I own two or more mobile ...
Who are LinkedIn users?<br />LinkedIn users are early adopters and promoters of technology<br />People come to me for advi...
Who are LinkedIn users?<br />LinkedIn users like to drive fast in cars that look good<br />I use my car to do my job (I=13...
                              Global Footprint <br />Europe<br />24.7M <br />Canada<br />6.5M<br />Pacific Rim<br />14.8M ...
LinkedIn      Local Reach:<br />Africa		3 482 000 Million users<br />South Africa	1 160 000 Million users<br />Male		56.28...
Who are they?<br />Directors & VP’s & CEO’s				91 978<br />Business Owners 					115 741	<br />Managers						138 536<br />I...
LINKEDIN FOR DUMMIES<br />The Fundamentals<br />
Where to focus?<br />
Where to focus?<br />A 100% complete LinkedIn profile gives other professionals a complete picture of you and your core co...
How to connect?<br />
Why Connect?<br />You can also see how many potential connections you have on LinkedIn based on your current connections a...
Who is trying to find you?<br />
What else is there to use?<br />
The power of LinkedIn is recommendations<br />
Follow companies<br />
How about research on a company?<br />
Or an industry?<br />
Intelligent marketing solutions for your brand.<br />
Media Opportunities<br />
                           Audience Targeting<br />Accurate, credible, detailed<br />Profession<br />Company size<br />Loc...
                            Display Advertising<br />Easy to place.  Hard to miss.<br />     Standard  IAB units:<br />   ...
Ran 300x250 brand display
Targeting BDMs* in Autos, Retail, Healthcare & High Tech in companies over 1,000
Average CTR of 0.34%, with top performing creative at 1.04%. Delivering average of 384 clicks a day</li></ul>*BDMs = Busin...
Display Advertising<br />Homepage takeover. Maximum impact.<br />100% ownership <br />Exclusivity increases impact <br />P...
                 Audience-Based Targeting<br />
PollsEngage professionals and gain valuable insights.<br />Engage your audience and drive conversation on topics relevant ...
LinkedIn PollsSpecifications<br /><ul><li>Question: 75 characters max (including spaces)
Answers: 30 characters max (including spaces)
Answers: Up to five choices
Logo for the poll question: 100x50 or 60x30 (.gif, .jpeg, .png, 40K)
Results banner: 728x90 and 300x250 (Rich media, flash, .gif, .jpeg, .png, 40K)</li></ul>Please consider following these be...
Try to be as brief as possible in your question and answers. Shorter questions usually get higher response rates
Avoid yes/no questions (e.g. do you use this product?). These polls perform below average and results are less interesting
Include responses that cover the full spectrum of answers by including an option such as “none of these” or “other”
Ensure all answers choices are clearly different (mutually exclusive)</li></li></ul><li>                            Conten...
Partner MessagesYour message, hand-delivered to your specific prospects.<br />      Hand delivered message to member’s Lin...
Intelligent marketing solutions for your brand.<br />
Groups<br />600,000<br />professionally orientated groups<br />1,500+<br />created every day<br />3,000,000+<br />members ...
                          Groups<br />Create a community for  though-leadership around your chosen topic<br />      Gain i...
                          Group Ads<br />Drive group membership.<br />      Dynamic, viewer-aware ad unit<br />      Displ...
Company Pages<br />49,000,000<br />company follows<br />2,000,000<br />company profiles<br />162,000<br />products & servi...
                          Company Pages<br />Your company’s home on LinkedIn<br />      Present your portfolio of products...
                          Company Pages<br />Introducing products and services on LinkedIn<br />A recommendation engine wi...
                          Company Pages<br />A platform built with professional relevancy in mind<br />Recommendations fro...
                          Company Pages<br />Recommendations trigger viral professional awareness<br />
                          Company Pages<br />Drive recommendations with viewer-aware advertising<br />Recommendation Ads l...
                          Recommendation Ads<br />Drive engagement and recommendations for products and services<br />Scen...
                          Recommendation Ads<br />Start recommendations on your Company Page today…<br />
                            Answers<br />Reach users whilst they connect & seek insights<br />Contextually relevant placem...
                            Answers<br />Reach users whilst they connect & seek insights<br />Maximum share of voice <br /...
How                           drives the purchase funnel<br />DisplayTake Overs<br />InMail<br />Custom Programs<br />Adve...
Case Studies<br />
Case Study 1: Mercedes C-Class<br />A recommendation engine with professional context<br />Mercedes’ Mission<br />Demonstr...
How can LinkedIn solve this challenge?<br />Improve your profile with Mercedes’<br />Associate Mercedes with an activity i...
Step 1: Improve your profile with Mercedes’<br />LinkedIn co-branded Content Ad<br />Target Co-branded messages to a BDM a...
Step 2: Mercedes classic display advertising<br />Showcase the Mercedes C-Class<br />Create an interactive ‘content ad’ fo...
   Sign up for brochure/test drive
Microsite (EVO & Wired) links</li></li></ul><li>Step 3: Brand advocacy and integration on LinkedIn<br />Create a following...
Step 4: Supporting Activity on the Company Page<br />Back-up activity to embed Mercedes in LinkedIn’s ecosystem<br />Merce...
   90% of respondents trusted ‘completely’ or ‘somewhat’ recommendations from people they know **</li></ul>*LinkedIn autom...
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Linkedin Comprehensive Presentation

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  • Replace this with own or agency profile
  • Replace this with own or agency profile
  • Where on this could you see this, show screenshots to find where
  • List items tha people could do
  • Make note: Don’t have to be a employee of the company etc.
  • ProfessionSeniorityIndustryCompany SizeGeographyEducation
  • Display AdvertisingGenerate awareness with standard, IAB-compliant ad units in our clean, uncluttered environment.300x250, 728x90, 160x600, text linksContent Ads »Homepage Takeover »
  • *Circle adverts
  • Engage professionals and gain valuable insights The LinkedIn polls application is a market research tool that makes it easy to collect actionable data from the professional audience on LinkedIn.  Interactive results graph enables members to view responses multiple ways, and comment functionality drives discussion and encourages sharing
  • Key Benefits Deliver robust packages of engaging content in a streamlined and engaging ad unit  Build loyal followers by exposing LinkedIn members to the full spectrum of your most valuable content  Easy to execute and requires minimum maintenance as units automatically update through RSS feeds
  • 600k+ professionally-oriented groups on LinkedIn ranging from company and college/university alumni groups, to small business exchanges and CXO roundtablesGROUPS 100k + members joining groups every day more on this… 500K+ 3,000,000 members join groups each month.
  • Description:An ad unit primarily in the LinkedIn look and feel with LinkedIn network functionality to drive more members to join a specific group. Elements: Group name, Group Overview (125 Characters), Group Logo (120 X 35), Join Group button, Real time tally of group members, Rotational Discussion tool cycles through last 3 discussion and takes users to the company page, The most recent person in my network to join the group. Takes user (in another window) to that members profile.
  • Description: A new viewer-aware endemic ad type to drive engagement and recommendations for products and servicesTypes of Recommendation Ads: 3 different types to serve multiple use cases:Product has less than 3 recommendationsProduct has &gt;3 recommendations, but none in viewer’s networkProduct has at least 1 recommendation from viewer’s networkRecommendation Ads will be available as part of paid promotional packages post launch
  • 1000’s of answers submitted daily 70% of all questions answeredKey Benefits Reach professionals while they’re in a decision-making mindset  Align your message with contextually relevant member-generated content  Exclusive sponsorship provides maximum share of voiceTarget scalable segments of the LinkedIn member base as they work across the entire network
  • Linkedin Comprehensive Presentation

    1. 1. Marketing SolutionsEverything you need to achieve your marketing goals.<br />
    2. 2. LinkedIn’s Mission<br />Connect the world’s professionals to make them more productive and successful.<br />
    3. 3. Intelligent marketing solutions for your brand.<br />
    4. 4. What are professionals doing on ?<br />
    5. 5. The essential daily tool for business<br />
    6. 6. The LinkedIn ProfileWhere professionals manage their identity and reputation.<br />Integrating other social activity (blogs, tweets)<br />Professional profile<br />Recommendations<br />Installing InApps<br />Optimising profiles for search – the professional profile of record<br />
    7. 7. The LinkedIn Profile (Continued…)Where professionals manage their identity and reputation.<br />Carry your profile onto third-party sites via LinkedIn sign-in<br />Take your profile with you via your mobile device<br />
    8. 8. Building business relationships<br />Building a professional network<br />Making contact via InMailTM<br />Searching for professionals<br />Requesting / facilitating introductions<br />
    9. 9. Gaining professional insight<br />Following companies, recommending products & services<br />Extracting the signal from the stream<br />Discussing professional topics in Groups<br />Asking professional questions & seeking answers from their peers<br />
    10. 10. Gaining professional insight (Continued...)<br />Polling their peers<br />Sharing & commenting on insights & news via status updates<br />Sharing content from third party sites back into LinkedIn<br />
    11. 11. 100+ million potential customers today. <br />5 million more every month. <br />
    12. 12. Who are LinkedIn users?LinkedIn users are ambitious and career-minded<br />I want to get to the very top in my career (I=153)<br />I look on the work I do as a career rather than just a job (I=136)<br />I like taking risks (I=131)<br />I like to pursue a life of challenge, novelty and change (I=143)<br />I worry about work during my leisure time (I=144)<br />My average working day consists of more than 10 hours working (I=163)<br />There are not enough hours in the day to do alI I want to (I=113)<br />Source: TGI Net Europa, 2010 R1<br />
    13. 13. Who are LinkedIn users?<br />LinkedIn users are financially astute<br />I look for profitable ways to invest my money (I=173)<br />I follow the Stock Exchange prices (I=163)<br />I own shares in the company I work for (I=145)<br />I’m interested in financial services advertising (I=243)<br />I own more than four credit / debit cards (I=220)<br />I have stocks, shares, unit trusts or investment trusts (I=152)<br />Source: TGI Net Europa, 2010 R1<br />
    14. 14. Who are LinkedIn users?<br />LinkedIn users are heavy mobile users, especially for business<br />I own two or more mobile handsets (I=200)<br />My employer pays my mobile bill (I=222)<br />I have an iPhone (I=449)<br />I have a Blackberry (I=302)<br />The majority of the calls I make are for business (I=280)<br />The most important factor in choosing a mobile is brand/image (I=167)<br />I use my mobile devicefor email (I=242)<br />I use my mobile for internet / WAP (I=272)<br />I cannot live without mobile communication (I=125)<br />I pay for my phone via a monthly contract (I=335)<br />Source: TGI Net Europa, 2010 R1<br />
    15. 15. Who are LinkedIn users?<br />LinkedIn users are early adopters and promoters of technology<br />People come to me for advice before buying new things (I=130)<br />I love to buy new gadgets and appliances (I=173)<br />It is important that my household is equipped with the latest technology (I=148)<br />I try to keep up with developments in technology (I=131)<br />There are three or more computers in my home (I=184)<br />I buy new products before most of my friends (I=138)<br />I cannot live without mobile communication (I=125)<br />I own two or more mobile handsets (I=200)<br />Source: TGI Net Europa, 2010 R1<br />
    16. 16. Who are LinkedIn users?<br />LinkedIn users like to drive fast in cars that look good<br />I use my car to do my job (I=132)<br />It’s essential that a car looks good (I=136)<br />I like driving (I=234)<br />You can judge a person by the car they drive (I=136)<br />I like to drive fast (I=334)<br />Brand image was the most important factor when buying my most recent car (I=205)<br />I intend to buy a car in the next 12 months (I=261)<br />My car should catch people’s attention (I=356)<br />My car should be equipped with all possible safety features (I=159)<br />I like innovative cars (I=188)<br />The next car I buy will be new (I=172)<br />Source: TGI Net Europa, 2010 R1<br />
    17. 17. Global Footprint <br />Europe<br />24.7M <br />Canada<br />6.5M<br />Pacific Rim<br />14.8M <br />US<br />49.6M<br />Middle East <br />2.8M <br />India<br />5.7M <br />Central & <br />South America<br />12.4M<br />Africa<br />3.48M <br />Australia<br />2.54M <br />
    18. 18. LinkedIn Local Reach:<br />Africa 3 482 000 Million users<br />South Africa 1 160 000 Million users<br />Male 56.28% <br />Female 43.72%<br />
    19. 19. Who are they?<br />Directors & VP’s & CEO’s 91 978<br />Business Owners 115 741 <br />Managers 138 536<br />IT Professionals 65 672<br />Finance Professionals 105 258<br />Business Influencers 228 364<br />
    20. 20. LINKEDIN FOR DUMMIES<br />The Fundamentals<br />
    21. 21. Where to focus?<br />
    22. 22. Where to focus?<br />A 100% complete LinkedIn profile gives other professionals a complete picture of you and your core competencies<br />
    23. 23. How to connect?<br />
    24. 24. Why Connect?<br />You can also see how many potential connections you have on LinkedIn based on your current connections and network<br />
    25. 25. Who is trying to find you?<br />
    26. 26. What else is there to use?<br />
    27. 27. The power of LinkedIn is recommendations<br />
    28. 28. Follow companies<br />
    29. 29. How about research on a company?<br />
    30. 30. Or an industry?<br />
    31. 31. Intelligent marketing solutions for your brand.<br />
    32. 32. Media Opportunities<br />
    33. 33. Audience Targeting<br />Accurate, credible, detailed<br />Profession<br />Company size<br />Location<br />Seniority<br />Industry<br />Education<br />Groups<br />
    34. 34. Display Advertising<br />Easy to place. Hard to miss.<br /> Standard IAB units:<br /> 300x250 MPU<br /> 728x90 leaderboard<br /> Text link<br /> 160x600 skyscraper<br /> Prominent Placement<br />Clean, clutter-free environment<br /> Combine with LinkedIn’s powerful targeting capabilities<br />GEFCO Display Campaign<br /><ul><li>Global logistics company
    35. 35. Ran 300x250 brand display
    36. 36. Targeting BDMs* in Autos, Retail, Healthcare & High Tech in companies over 1,000
    37. 37. Average CTR of 0.34%, with top performing creative at 1.04%. Delivering average of 384 clicks a day</li></ul>*BDMs = Business Decision Makers, defined as Manager and above<br />
    38. 38. Display Advertising<br />Homepage takeover. Maximum impact.<br />100% ownership <br />Exclusivity increases impact <br />Powerful creative opportunity<br />
    39. 39. Audience-Based Targeting<br />
    40. 40. PollsEngage professionals and gain valuable insights.<br />Engage your audience and drive conversation on topics relevant to your brand<br />Responses are published and charted real-time on an interactive results page<br />Respondents can further engage by posting comments or sharing<br />Dynamically served banners on results page aligns messaging with member responses<br />
    41. 41. LinkedIn PollsSpecifications<br /><ul><li>Question: 75 characters max (including spaces)
    42. 42. Answers: 30 characters max (including spaces)
    43. 43. Answers: Up to five choices
    44. 44. Logo for the poll question: 100x50 or 60x30 (.gif, .jpeg, .png, 40K)
    45. 45. Results banner: 728x90 and 300x250 (Rich media, flash, .gif, .jpeg, .png, 40K)</li></ul>Please consider following these best practices: <br /><ul><li>Construct questions so that the poll results will be relevant and interesting to the professionals answering your questions
    46. 46. Try to be as brief as possible in your question and answers. Shorter questions usually get higher response rates
    47. 47. Avoid yes/no questions (e.g. do you use this product?). These polls perform below average and results are less interesting
    48. 48. Include responses that cover the full spectrum of answers by including an option such as “none of these” or “other”
    49. 49. Ensure all answers choices are clearly different (mutually exclusive)</li></li></ul><li> Content Ads <br />Multiple streams of dynamic content in a single ad unit.<br /> Share news, video, tweets, blogs, casestudies and more<br /> Easy execution via RSS feeds<br /> Use content to build brand loyalty<br /> Distributed via 300x250 and 160x600 units<br />
    50. 50. Partner MessagesYour message, hand-delivered to your specific prospects.<br /> Hand delivered message to member’s LinkedIn inbox<br /> High visibility within inbox<br /> Maximum of one message per member each 60 days<br /> Only relevant messages allowed<br /> Precise targeting options<br /> Innate credibility as a partner<br />
    51. 51. Intelligent marketing solutions for your brand.<br />
    52. 52. Groups<br />600,000<br />professionally orientated groups<br />1,500+<br />created every day<br />3,000,000+<br />members join groups each month<br />
    53. 53. Groups<br />Create a community for though-leadership around your chosen topic<br /> Gain insights & feedback by listening to peer to peer discussions<br /> Provide a platform for brand advocates to voice feedback and opinions<br /> Customise the experience with additional units to feed in relevant content, eg: blogs, tweets, news, video, polls etc<br />
    54. 54. Group Ads<br />Drive group membership.<br /> Dynamic, viewer-aware ad unit<br /> Displays latest content from the Group’s discussions plus the member count<br />Identifies connections within the viewer’s own network who’ve joined the group<br /> Acts as a viral call to action, based on implied peer recommendation<br />
    55. 55. Company Pages<br />49,000,000<br />company follows<br />2,000,000<br />company profiles<br />162,000<br />products & services listed<br />30,000<br />recommendations generated<br />
    56. 56. Company Pages<br />Your company’s home on LinkedIn<br /> Present your portfolio of products & services<br /> Drive product & services recommendations from LinkedIn users<br /> Benefit from earned media as recommendations spread virally across users’ networks<br /> Create different versions of pages based on audience demographics<br /> Access to analytics on who is viewing & interacting with your pages<br />
    57. 57. Company Pages<br />Introducing products and services on LinkedIn<br />A recommendation engine with professional context<br />Highlight your company’s products and services<br />Drive member recommendations<br />Generate awareness through ongoing viral updates<br />
    58. 58. Company Pages<br />A platform built with professional relevancy in mind<br />Recommendations from the viewer’s network exposed<br />Most “recommended” products from viewer’s network appear first<br />Enriched media targetable to multiple audience sets<br />
    59. 59. Company Pages<br />Recommendations trigger viral professional awareness<br />
    60. 60. Company Pages<br />Drive recommendations with viewer-aware advertising<br />Recommendation Ads leverage the LinkedIn social graph<br />Content dynamically served based on recommendations from the viewers network<br />Members can share or recommend through the ad unit<br />Audience targeting available<br />
    61. 61. Recommendation Ads<br />Drive engagement and recommendations for products and services<br />Scenario 1<br />Scenario 2<br />Scenario 3<br />Product or service has less than 3 people who have recommended it<br />Over 3 people recommend the product or service, but no one in <br />viewer’s network<br />At least one person in your network has recommended the product or service<br />
    62. 62. Recommendation Ads<br />Start recommendations on your Company Page today…<br />
    63. 63. Answers<br />Reach users whilst they connect & seek insights<br />Contextually relevant placements<br />Exclusive ownership of category <br />700 questions posted per day<br />3,000 answers submitted per day<br />
    64. 64. Answers<br />Reach users whilst they connect & seek insights<br />Maximum share of voice <br />Thought leadership<br />Active audience<br />
    65. 65. How drives the purchase funnel<br />DisplayTake Overs<br />InMail<br />Custom Programs<br />Advertising<br />Awareness<br />GroupsSocial Ads<br />Answers<br />Polls<br />Community<br />Consideration<br />Products & Services<br />Recommendations<br />Social Ads<br />Reputation<br />Preference<br />InMail<br />Direct Ads<br />White Papers<br />APIs<br />Direct Response<br />Purchase<br />
    66. 66. Case Studies<br />
    67. 67.
    68. 68. Case Study 1: Mercedes C-Class<br />A recommendation engine with professional context<br />Mercedes’ Mission<br />Demonstrate the redesign and ‘2000 changes’ of the Mercedes’ C-Class executive car. Show that this new model embodies an ‘improved’ lifestyle<br />Mercedes’ Goal<br />Drive fresh test-drives & brochure requests and improve the perception of the car as a quality, modern vehicle in the process improving their 25% market share in the premium saloon market<br />
    69. 69. How can LinkedIn solve this challenge?<br />Improve your profile with Mercedes’<br />Associate Mercedes with an activity intrinsic to managing and improving your professional profile<br />Provide multiple touch points for a number of messages from Mercedes to the right people, at the right time<br />Develop Mercedes’ presence on LinkedIn creating a brand “home from home”<br />Execute a media first on LinkedIn<br />
    70. 70. Step 1: Improve your profile with Mercedes’<br />LinkedIn co-branded Content Ad<br />Target Co-branded messages to a BDM audience on LinkedIn – focusing on users when on their profile page<br />Prompt these users to improve their profile – in exchange for entry to a special prize draw. Highlights Mercedes improvements whilst also encouraging click to company page and ultimately for user to follow the Mercedes brand.<br />Chance to win Mercedes World day should prove enticing for user to follow Mercedes.<br />
    71. 71. Step 2: Mercedes classic display advertising<br />Showcase the Mercedes C-Class<br />Create an interactive ‘content ad’ for Mercedes to showcase the new C-Class to the relevant target audience<br /><ul><li> Encouragement to follow Mercedes
    72. 72. Sign up for brochure/test drive
    73. 73. Microsite (EVO & Wired) links</li></li></ul><li>Step 3: Brand advocacy and integration on LinkedIn<br />Create a following and recommendation network for Mercedes<br />To compliment the awareness of Mercedes C-Class improvement create a deep integration of the Mercedes Brand on LinkedIn<br />Evolve and develop Mercedes-Benz’s company page<br />Create Products & Services Page – showcase new products & Mercedes Experiences<br />Generate additional traffic to these pages via Recommendation Ads campaign<br />
    74. 74. Step 4: Supporting Activity on the Company Page<br />Back-up activity to embed Mercedes in LinkedIn’s ecosystem<br />Mercedes to showcase their product range showcasing the improved C-Class. (we advise to have other product lines A,E, CLS on display to give it a more in depth appeal)<br />Encourage viral brochure downloads, test-drive requests<br />Member follows company for news on product & company activity<br />Recommendations from professionals provides trusted endorsements of products, and drives viral engagement with the brand<br />Can also tie in the improve your profile half of display campaign with polls and profile tips and carousel <br /><ul><li> 69% of audience trust information recommended from fellow connection*
    75. 75. 90% of respondents trusted ‘completely’ or ‘somewhat’ recommendations from people they know **</li></ul>*LinkedIn automotive research<br />** Nielsen research 2010<br />
    76. 76. Measure the viral impact of your Recommendations<br />
    77. 77. LinkedIn member will be served co-branded LinkedIn and Mercedes ads – Encouraging profile improvement. This will highlight the 2000 improvements on the C-Class while advising the member to update their profile. This will also have option of ‘following’ Mercedes company through CT on ad unit. <br />To compliment this element of campaign we will also showcase the C-Class in more detail via a more ‘Content’ based ad for harbouring more detailed knowledge of the improved C-Class. Main tab will be C-Class image (Weapon 7), recommending following on LinkedIn, a chance to download brochure and on third tab a video of the C-Class (Weapon 7). This can be CT to Mercedes C-Class brand.<br />The company page will be used to create a brand platform on LinkedIn concentrating on the C-Class to begin but down the line create a product showroom for the Mercedes fleet. We will drive followers and professional recommendations for the C-Class brand. Follows and recommendations will be displayed to the members connections on their news feed. This will be paid media to earn free media for Mercedes. These social media ads will act as classic display ads while having the benefit of creating a call to action for user to engage. <br />Ultimately create an immersive in-depth approach to targeting a senior male audience highlighting why the Mercedes C-Class should be their car of choice<br />The User Journey - Explained<br />
    78. 78. Improve your profile with Mercedes. 1 small change for you 2000 for Mercedes...<br />2. Content led MPU <br />Links to Mercedes website<br />3. Mercedes Brand Page – Create a hub for followers and recommenders <br />
    79. 79.
    80. 80.
    81. 81.
    82. 82.
    83. 83.
    84. 84. Campaign Objective<br /><ul><li>Autumn 2010 Siemens Briefing: </li></ul>Positioning of Siemens as leading company in the field of „Smart Grid“<br />Target group: business decision makers & multiplicators <br />( decision maker meets social media)<br />3. Social media as main campaign element<br />4. High quality of response<br />
    85. 85. Campaign ExecutionAdvanced Group named “StadtderZunkunft” (city of future)<br />Strategy: <br />Customized concept linked to <br />Expo 2010<br />Media: <br /><ul><li> Group sponsoring (Textlink, MPU,
    86. 86. Superbanner)
    87. 87. Group branding (title, logo)
    88. 88. Social Engagement Ads
    89. 89. Viral marketing - iq digital portfolio</li></ul>Group mentoring <br />by spektrum.de – provision of technical Know-How<br />
    90. 90. Results<br /> After the first 3 months: 1,080 members<br /> October 2010: First group extension inclusive title switch to “Erde 3.0” (Earth 3.0)<br /> Customer /agency feedback<br /> January 2011: Second group extension<br /> Currently: about 1,900 members <br />  biggest German group<br />
    91. 91. Thank you!<br />

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