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소셜 미디어 이용과 국가간 문화 차이 Prof. Han Woo Park http://www.hanpark.net ,[object Object],[object Object]
B. Hogan, A theory of Lowest common denominator culture  People tend to censor their posts by the lowest common denominator of all their friends on a specific account, rather than consider their accounts “public” or “private”. But as friend lists increase, two things happen - Content gets watered down. - More conventional/hegemonic people feel more confortable on the site 3
Networks may not be obvious to users, but show obvious stories about overlapping groups They illustrate the tension between content that is right in a ‘situation’ but not so easy to show online Without clear situational boundaries on social network sites people will cater to the lowest common denominator, or suffer the consequences 4 B. Hogan, A theory of Lowest common denominator culture
Cross-Cultural Analysis of Beehive Status Messages within IBM Previous familiarity with the characteristics of other SNSs may be influencing how users behave on Beehive Users in high power distance may use the status messages more for indicating general career interests and skills, rather than time-based updates of what one is doing or how one is feeling
한일 트위터 비교
Message category frequency
SeungEun Cho: SNS relationships *** p < .001
Self-disclosure *** p < .001
Common basic information on online profiles (%) *p <.05  **p <.01  ***p <.001
Self-oriented profile photo
Tools For tools and other webometric network analyses (e.g., web mention analysis), please visit the software section of http://www.hanpark.net
Thank you!Q & A Prof. Han Woo PARK World Class University Webometrics Institute CyberEmotions Research Center Department of Media and Communincation, YeungNam University, Korea hanpark@ynu.ac.kr  http://www.hanpark.net WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI
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Korea japan twitter (14 jan2011)updating

  • 1.
  • 2. B. Hogan, A theory of Lowest common denominator culture People tend to censor their posts by the lowest common denominator of all their friends on a specific account, rather than consider their accounts “public” or “private”. But as friend lists increase, two things happen - Content gets watered down. - More conventional/hegemonic people feel more confortable on the site 3
  • 3. Networks may not be obvious to users, but show obvious stories about overlapping groups They illustrate the tension between content that is right in a ‘situation’ but not so easy to show online Without clear situational boundaries on social network sites people will cater to the lowest common denominator, or suffer the consequences 4 B. Hogan, A theory of Lowest common denominator culture
  • 4.
  • 5. Cross-Cultural Analysis of Beehive Status Messages within IBM Previous familiarity with the characteristics of other SNSs may be influencing how users behave on Beehive Users in high power distance may use the status messages more for indicating general career interests and skills, rather than time-based updates of what one is doing or how one is feeling
  • 7.
  • 8.
  • 10. SeungEun Cho: SNS relationships *** p < .001
  • 12. Common basic information on online profiles (%) *p <.05 **p <.01 ***p <.001
  • 14.
  • 15.
  • 16. Tools For tools and other webometric network analyses (e.g., web mention analysis), please visit the software section of http://www.hanpark.net
  • 17. Thank you!Q & A Prof. Han Woo PARK World Class University Webometrics Institute CyberEmotions Research Center Department of Media and Communincation, YeungNam University, Korea hanpark@ynu.ac.kr http://www.hanpark.net WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

Editor's Notes

  1. 6장이나 되지만,앞의 친구관계와 self-disclosure 만 사용하셔도 됩니다 (설문조사 결과)혹은 뒤의 4개 슬라이드만 (내용분석 결과). 마지막 2장은 그냥 사진이니까요.각자 SNS 친구 구성 비율을 총 100%가 되도록 기입해보라고 했음. 2008년 봄학기 미국 (361명) 한국 (241명)에서 각각 설문미국, 한국 모두 이미 알고 있는 사람들이 주 구성인원이었지만, 통계적으로 한국이 더 친한 사람 비중이 높고 미국이 잘 모르는 사람들 비중이 높은 것으로 나옴. 친한 사람 위주의 폐쇄적 인간관계 vs. 새로운 소셜 네트워크 형성에 보다 개방적인 태도. 가족비율이 적고 그냥 보통 친구라 부를만한 사람 비중이 높은 것은 당연.
  2. 프로파일 사진. 자기가 분명히 드러나는 사진은 미국애들이 더 많이 사용. 위 그래프에는 없지만 한국애들의69%가 제3의 사진 활용. 다음 두개 슬라이드는 미국 페이스북(58명 중 일부), 한국 싸이월드(92명 중 일부) 프로파일 사진 모은 것 (설문참가자들 중 프로파일내용분석 허가한 사람들 중 일부의 사진들임)이 사진들은 2009년 가을 (10월?)에 수집한 것임.