Social Media,Social People:  Emerging Sociabilities on Social Network Site s Zizi Papacharissi, PhD Professor and Head, Co...
<ul><li>The ultimate social impact of cyberspace will not flow from its exotic capabilities, but rather from the fact that...
The exotic and the mundane: Chatroulette
 
How is this relevant? <ul><li>Phenomenon spreads virally, through networks </li></ul><ul><li>Spreads through converged, so...
Online Social Networks, Social Network Sites, Social Media <ul><li>Social networks have always been a part of everyday lif...
 
Research on Social Network Sites (SNSs) <ul><ul><li>Multi-mediated self presentation </li></ul></ul><ul><ul><li>Public dis...
The premise <ul><li>More or less social people? </li></ul><ul><ul><li>A networked self </li></ul></ul><ul><li>More or less...
Research Findings <ul><li>3 studies </li></ul><ul><ul><li>Facebook use and social capital  (Papacharissi & Mendelson, 2009...
Study 1: Uses of Facebook and Social Capital <ul><li>A different kind of sociability </li></ul><ul><li>The social couch po...
Study 2 - Look at Us: Visual Rhetoric of Facebook photo galleries  <ul><li>Elements examined (Chalfen – kodak culture) </l...
 
 
 
 
 
 
Results – Behavior <ul><li>Overt and exhibitionist articulations of play and affection </li></ul><ul><li>Awareness of, int...
 
 
 
 
 
 
 
 
 
Results – Aesthetics <ul><li>Focus on the self, self @ center (narcissism) </li></ul><ul><li>Centered, straight on </li></...
 
 
What’s not there? <ul><li>Family (Parents) </li></ul><ul><li>Small children </li></ul><ul><li>Landscapes </li></ul><ul><li...
Results – Organization  <ul><li>Mostly chronological – no structured narrative </li></ul><ul><li>Albums are collective – b...
Results – Comments  <ul><li>Reinforces closeness & in-group membership </li></ul><ul><ul><li>Nicknames, inside jokes, stat...
Conclusions <ul><ul><li>Visual self-presentation </li></ul></ul><ul><ul><li>Photography integral to identity formation </l...
Study 3: Architecture of SNSs <ul><ul><li>The architecture of online networks </li></ul></ul><ul><ul><li>Balance of public...
 
 
 
 
Study 3: Architecture of SNSs <ul><ul><li>The architecture of online networks </li></ul></ul><ul><ul><li>Balance of public...
 
 
 
Study 3: Architecture of SNSs <ul><ul><li>The architecture of online networks </li></ul></ul><ul><ul><li>Balance of public...
 
 
 
Implications for the Future <ul><ul><li>Changes in Public/private binary </li></ul></ul><ul><ul><ul><li>Subjectivity, flex...
Emerging Sociabilities (and implications for future work) <ul><ul><li>Affordances of online spaces: Expression and connect...
<ul><li>Thank you! </li></ul><ul><li>[email_address] </li></ul>
 
 
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Emerging Sociabilities on Social Network Sites

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Emerging Sociabilities on Social Network Sites

  1. 1. Social Media,Social People: Emerging Sociabilities on Social Network Site s Zizi Papacharissi, PhD Professor and Head, Communication University of Illinois-Chicago
  2. 2. <ul><li>The ultimate social impact of cyberspace will not flow from its exotic capabilities, but rather from the fact that people are putting it to ordinary, even mundane, social uses. </li></ul><ul><li>Parks and Floyd, 1996, Making Friends in Cyberspace </li></ul>. . . The internet as social space
  3. 3. The exotic and the mundane: Chatroulette
  4. 5. How is this relevant? <ul><li>Phenomenon spreads virally, through networks </li></ul><ul><li>Spreads through converged, social media </li></ul><ul><ul><li>Youtube, facebook, news, social networks </li></ul></ul><ul><li>People doing: </li></ul><ul><ul><li>Ordinary things, the mundane </li></ul></ul><ul><ul><li>Ordinary things they cannot do as easily in their everyday life </li></ul></ul><ul><li>It looks strange now, but it looks not too different from early versions of YouTube, Facebook, MySpace, etc </li></ul>
  5. 6. Online Social Networks, Social Network Sites, Social Media <ul><li>Social networks have always been a part of everyday life and communication </li></ul><ul><li>Facebook etc technically not “networks” </li></ul><ul><ul><li>Platforms </li></ul></ul><ul><li>Social network sites are </li></ul><ul><ul><li>Web sites that </li></ul></ul><ul><ul><li>Allow members to construct a public or semi-public profile </li></ul></ul><ul><ul><li>To connect with others </li></ul></ul><ul><ul><li>And view and traverse connections between themselves and others </li></ul></ul>
  6. 8. Research on Social Network Sites (SNSs) <ul><ul><li>Multi-mediated self presentation </li></ul></ul><ul><ul><li>Public display of social connections </li></ul></ul><ul><ul><li>Electronically mediated social circles and status </li></ul></ul><ul><ul><li>Privacy and publicity of comm/multiple audiences </li></ul></ul><ul><ul><li>Social connections, local and remote </li></ul></ul><ul><ul><li>Strong and weak ties; social capital </li></ul></ul><ul><ul><li>The social become more social; less social have functional alternative </li></ul></ul>
  7. 9. The premise <ul><li>More or less social people? </li></ul><ul><ul><li>A networked self </li></ul></ul><ul><li>More or less social media? </li></ul><ul><ul><li>All media are social </li></ul></ul><ul><li>More or less social places? </li></ul><ul><ul><li>Social affordances of online spaces </li></ul></ul>
  8. 10. Research Findings <ul><li>3 studies </li></ul><ul><ul><li>Facebook use and social capital (Papacharissi & Mendelson, 2009, Media Perspectives for 21 st Century, Papathanassopoulos-Ed . ) </li></ul></ul><ul><ul><li>Look at us study – Visual Rhetoric of Facebook photo galleries (Mendelson & Papacharissi, 2009, Networked Self, Papacharissi- Ed.) </li></ul></ul><ul><ul><li>Architecture of online places and affordances of online social networks (Papacharissi, 2009, New Media & Society) </li></ul></ul>
  9. 11. Study 1: Uses of Facebook and Social Capital <ul><li>A different kind of sociability </li></ul><ul><li>The social couch potato </li></ul><ul><ul><li>Active? No. Passive? No. </li></ul></ul><ul><li>Flexibility, mobility, and convergence of social behaviors (social multitasking) </li></ul><ul><li>Public Privacy of social ties </li></ul><ul><ul><li>Recognition of privacy risk; inability to react </li></ul></ul><ul><ul><li>Reflexive understanding of privacy </li></ul></ul>
  10. 12. Study 2 - Look at Us: Visual Rhetoric of Facebook photo galleries <ul><li>Elements examined (Chalfen – kodak culture) </li></ul><ul><ul><li>Participants/Topics/Setting/Form/Code (aesthetics) </li></ul></ul><ul><li>Participants/Topics/Setting </li></ul><ul><ul><li>Friends, physically close, mostly same sex groups, even at parties, more women </li></ul></ul><ul><ul><li>Popular events: Parties. Trips w/ Friends. Dances and proms. School year holidays. Sporting events. Graduation (culture of documented/able festivity) </li></ul></ul><ul><ul><li>Mundane – hanging out </li></ul></ul><ul><ul><li>Self portraits, numerous versions of (exhibitionism, overt narcissism, celebrity culture) </li></ul></ul>
  11. 19. Results – Behavior <ul><li>Overt and exhibitionist articulations of play and affection </li></ul><ul><li>Awareness of, interaction w/ camera </li></ul><ul><li>Smiling </li></ul><ul><li>Play: extreme expressiveness; broad gestures, open-mouths, tongue out; overt drinking </li></ul><ul><ul><li>Embarrassing shots remain up </li></ul></ul><ul><li>Physical contact: hugging, arm-in-arm, heads together, cheek kissing </li></ul>
  12. 29. Results – Aesthetics <ul><li>Focus on the self, self @ center (narcissism) </li></ul><ul><li>Centered, straight on </li></ul><ul><li>Medium to close distance, limited background </li></ul><ul><li>Self-shot </li></ul><ul><li>Posed </li></ul><ul><li>Bad composition ok </li></ul>
  13. 32. What’s not there? <ul><li>Family (Parents) </li></ul><ul><li>Small children </li></ul><ul><li>Landscapes </li></ul><ul><li>Animals </li></ul><ul><li>Older People </li></ul><ul><li>Sites/travel (w/out friends) </li></ul><ul><li>Overt sexual behavior </li></ul>
  14. 33. Results – Organization <ul><li>Mostly chronological – no structured narrative </li></ul><ul><li>Albums are collective – based on tags (Facebook architecture) </li></ul><ul><li>Deviations </li></ul><ul><ul><li>Based on posts by numerous people, can be out of time order </li></ul></ul><ul><ul><li>“ Nostalgic” images – members of group in high school or even younger </li></ul></ul>
  15. 34. Results – Comments <ul><li>Reinforces closeness & in-group membership </li></ul><ul><ul><li>Nicknames, inside jokes, statements of affection, compliments, changing looks </li></ul></ul><ul><ul><li>References to what happened: </li></ul></ul><ul><ul><ul><li>“ OMG THIS IS SO SWEET! i remember this! We were interviewedddddd!” </li></ul></ul></ul><ul><ul><li>References to longing </li></ul></ul><ul><ul><ul><li>“ aww I miss this” or “I miss you guys” </li></ul></ul></ul><ul><ul><li>References to group inclusion </li></ul></ul><ul><ul><ul><li>“ can someone please explain why no one tagged me in this!!!!” </li></ul></ul></ul><ul><ul><ul><li>“… .it still means ur a.. needs to get the hellzz down there woman” </li></ul></ul></ul><ul><li>Comments tied to pictures & those tags, not to individuals </li></ul>
  16. 35. Conclusions <ul><ul><li>Visual self-presentation </li></ul></ul><ul><ul><li>Photography integral to identity formation </li></ul></ul><ul><ul><li>Demonstration of group cohesiveness and independence from family </li></ul></ul><ul><ul><li>Events and relationships made real through use of camera </li></ul></ul><ul><ul><li>Majority of images demonstrate </li></ul></ul><ul><ul><ul><li>Awareness of camera </li></ul></ul></ul><ul><ul><ul><li>Behaviors produced specifically for the camera </li></ul></ul></ul><ul><ul><ul><li>Photos used as conversational pieces, contextual elements of photos de-emphasized </li></ul></ul></ul><ul><ul><ul><li>Images directed for closed group, reinforce group membership and cohesion </li></ul></ul></ul>
  17. 36. Study 3: Architecture of SNSs <ul><ul><li>The architecture of online networks </li></ul></ul><ul><ul><li>Balance of public and private </li></ul></ul>
  18. 41. Study 3: Architecture of SNSs <ul><ul><li>The architecture of online networks </li></ul></ul><ul><ul><li>Balance of public and private </li></ul></ul><ul><ul><li>Self-presentation in spaces publicly private and privately public </li></ul></ul>
  19. 45. Study 3: Architecture of SNSs <ul><ul><li>The architecture of online networks </li></ul></ul><ul><ul><li>Balance of public and private </li></ul></ul><ul><ul><li>Self-presentation in spaces publicly private and privately public </li></ul></ul><ul><ul><li>Intricate performances of taste and class </li></ul></ul><ul><ul><li>Tight and loose structures </li></ul></ul>
  20. 49. Implications for the Future <ul><ul><li>Changes in Public/private binary </li></ul></ul><ul><ul><ul><li>Subjectivity, flexibility of boundaries, reflexive adjustment </li></ul></ul></ul><ul><ul><li>The affordances of Internet architecture/spaces </li></ul></ul><ul><ul><li>The meaning of sociability </li></ul></ul><ul><ul><li>Liquid relationships of converged context, blending political, social, economic, and cultural sensibilities </li></ul></ul>
  21. 50. Emerging Sociabilities (and implications for future work) <ul><ul><li>Affordances of online spaces: Expression and connection </li></ul></ul><ul><ul><ul><li>(x- identity, x-community) </li></ul></ul></ul><ul><ul><li>Networked persons maintain individuality of personal sphere as they traverse to sociality </li></ul></ul><ul><ul><ul><li>Microcelebrity, narcissism, individualism </li></ul></ul></ul><ul><ul><li>Sociabilities networked, remixed, and redactional </li></ul></ul><ul><ul><li>Converged architectures </li></ul></ul><ul><ul><ul><li>private/public binary, multiplied space, the social </li></ul></ul></ul><ul><ul><ul><li>Subjectivity of boundaries, reflexive adjustment </li></ul></ul></ul><ul><ul><li>Sense of place reflexive to sense of self </li></ul></ul><ul><ul><li>The affordances of Internet architecture/spaces </li></ul></ul><ul><ul><li>The meaning of sociability </li></ul></ul><ul><ul><li>Liquid relationships of converged context, blending political, social, economic, and cultural sensibilities </li></ul></ul>
  22. 51. <ul><li>Thank you! </li></ul><ul><li>[email_address] </li></ul>

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