2. Our MissionOur Mission
Enable people andEnable people and
businesses throughoutbusinesses throughout
the world to realize theirthe world to realize their
full potential.full potential.

3. About The CompanyAbout The Company
● Type: Public
● Traded as:
● NASDAQ: MSFT
● NYSE: MSFT
● Dow Jones Industrial Average Component
● NASDAQ-100 Component
● S&P 500 Component

4. ● Industry:
● Computer software
● Consumer electronics
● Digital distribution
● Computer hardware
● Video games
● IT consulting
● Online advertising
● Retail stores
● Automotive software

5. A little bit of history...A little bit of history...
● 1975 the company was founded by Paul Allen and Bill Gates
● 1980 Microsoft entered the OS business but only DOS made the
difference
● IBM PC from the deal between Microsoft and IBM
●
10th
Nov 1984 Microsoft Windows
● 1990 Microsoft Office
●
24th
Aug 1995 Windows 95
●
5th
May 1998 Windows 98
●
25th
Oct 2001 Windows XP
● Jan 2007 Windows Vista
●
22nd
Oct 2009 Windows 7
● 2010 Microsoft showed itself with five product divisions

6. Over than 100 countries
Where?Where?

7. How? Five product divisionsHow? Five product divisions
Windows & Windows Live Division
Server and Tolls
Online Services Division
Microsoft Business Division
Entertainment and Devices Division

8. Corporate OverviewCorporate Overview
Revenue:Revenue: US$ 62.484 billion (2010)
Operating income:Operating income: US$ 24.098 billion (2010)
Profit:Profit: US$ 18.760 billion
(2010)
Total assets:Total assets: US$ 86.113
billion (2010)
Total equity:Total equity: US$ 46.175 billion
(2010)
Employees:Employees: 89,000 (2010)
Website:Website: www.microsoft.com

9. Segment Information tables for the quarter endedSegment Information tables for the quarter ended
December 31, 2010December 31, 2010

10. Segment Information tables for the quarter endedSegment Information tables for the quarter ended
December 31, 2010December 31, 2010

12. Windows & Windows LiveWindows & Windows Live
DivisionDivision
Development and marketingDevelopment and marketing of the Windows operating system,
Windows Live and Internet Explorer.
● Windows Division revenue growth is largely correlated to the growth
of the PC market, for approximately 80% of total Windows80% of total Windows
Division revenueDivision revenue..
Windows Division offerings consist:
● premium and standard edition Windows operating systems;
● online software and services through Windows Live;
● operating systems that include additional functionality and are sold at
a price above our standard editions.

13. Products and Services:Products and Services:
● Windows operating system:
● Windows 7, including Home Basic, Home Premium,
Professional, Ultimate, Enterprise, and Starter Edition;
● Windows Vista, including Home Basic, Home Premium,
Ultimate, Business, Enterprise and Starter Edition;
● Windows XP Home. Windows Live suite of applications and web
services.

14. Windows operatingWindows operating
system vssystem vs
iOS (Apple)
Android (Google+Linux)
Alternative platforms
(Mobile Devices)
CompetitionCompetition
Internet Explorer vsInternet Explorer vs
Safari (Apple)
Chrome (Google)
FireFox (Mozilla)
Opera Software
Company
Windows Live vsWindows Live vs
Google
Yahoo!
Wide array of Web
sites and portals that
provide
communication and
sharing tools and
services.

15. ● Xbox 360 platform, Xbox 360 gaming and entertainment console
and accessories, third-party games, games published under the
Microsoft brand, and Xbox LIVE services;
● PC software games;
● online games and services;
● Mediaroom (our Internet protocol television software);
● Windows Phone and Windows Embedded device platforms;
● the Zune digital music and entertainment platform;
● application software for Apple’s Macintosh computers, Microsoft
PC hardware products and other devices;
● all retail sales and marketing for retail packaged versions of the
Microsoft Office system and the Windows operating systems.
EntertainmentEntertainment and Devicesand Devices
DivisionDivision

16. WindowsWindows PhonePhone
Apple
Google
Nokia
Openwave Systems
Palm
QUALCOMM
Research In Motion
Symbian
CompetitionCompetition
ZuneZune
Apple
Other manufacturers of digital music
and entertainment devices.

17. EntertainmentEntertainment and Devicesand Devices DivisionDivision
Tablet, Smarphone and ZUNETablet, Smarphone and ZUNE

18. ● Microsoft was the first player in this market.
● In 2001 Microsoft announced its Windows CE Pocket PC OS
would be offered as "Microsoft Windows Powered
Smartphone 2002". Microsoft originally defined its Windows.
● Microsoft launched its Windows Marketplace for Mobile in
October 2009.
● February 2011 Nokia announced a plan to make Microsoft
Windows Phone 7 its high end smartphone operating
system, reducing MeeGo to a research platform while still
keeping Symbian for mid range and low range products.
● Windows Phone, which was only introduced in October 2010
and has had a lukewarm reception from customers.
SMARTPHONESMARTPHONE

19. ● Smartphone, Tablet, Apps e Mobile Advertising have good
possibilities of development.
● Windows Phone 7 will still be capable of running some
firmware applications in the background, however.
● Windows Phone 7 has partnerships with AT&T, Sprint,
Verizon, Vodafone, T-Mobile USA, SFR, Telecom Italia,
Orange, Deutsch Telecom, Telefonica, and Telstra.
● Microsoft's Windows Phone offers the best hope of bulding a
sustainable platform in the fast-growing market.
● Microsoft has transfered to other one the problem of the
components' forniture.
AdvantagesAdvantages

20. ● "A major knock against Windows Mobile isn’t the OS itself,
but rather the weakness of the bundled apps included with
it".
● Inability to recognize the new smartphone audience is
another one of Microsoft’s flaws.
● Operational system older than six months compared to
competing platforms as Google Android and Apple IOS.
● Have not yet a hardware's product.
● Problems regarding to many software (ex.: inability to auto-
update, Smartphone products as lacking a touchscreen and
offering a lower screen resolution compared to sibling ITS
Pocket PC devices).
● With AT&T no longer offering unlimited data streaming for
one low price.
DisadvantagesDisadvantages

21. Windows Phone, which was only introduced in October 2010 and
has had a lukewarm reception from customers.
Due to:
● High prices for licences' strategy
● No Open Sources
● No “Microsoft's Store”
● Weak marketing strategy
CustomerCustomer feedbackfeedback

22. Market feedbackMarket feedback

23. ●
Main articles:Main articles: Zune 30, Zune 4, 8, 16, Zune 80, 120, and Zune HD
●
First generation:First generation: November 2006
● created by Microsoft in close cooperation with Toshiba.
●
Second generation:Second generation: November 2007
● touch-sensitive Zune Pad.
● the software was completely re-written and featured a new user
interface.
ZUNEZUNE

24. ●
Third generation:Third generation: released in September 2008
● The only changes were to the firmware, which was made
available for all previous models, and the storage capacity.
● Ability to purchase songs from Zune Marketplace on the device
while connected to the Internet via Wi-Fi.
●
Fourth generation:Fourth generation: released in September 15, 2009
● Zune 4.5 was released on April 5, 2010.
● From Summer 2010 - United Airlines started to offer Zune in-flight
audio by means of 21 playlists.
ZUNEZUNEZUNEZUNE

25. IN TIME...IN TIME...
● Better song management including support for DRM-free music;
● Better support for videos meaning the quality and range of
videos able to be played on a Zune increased dramatically;
● Wireless features of the Zune are definitely a unique selling
point at this time;
● Ability to share files and to sync wirelessly is a feature users
find very useful;
● There are a number of lesser features such as range of colors,
size of screens that one or another player may have the
advantage in at certain points in time.
AdvantagesAdvantages

26. This informations was taken from a Customer onThis informations was taken from a Customer on
Computerforum.com:Computerforum.com:
An user says:
“I would not get the Zune”, because:
1. It has some software installation issues.
2. Nobody really has it, so the wireless sharing feature is
pointless.
3. It is really not that special, it cant be used as an external hard
drive as an iPod or other mp3 player.
Advantages: it does the same stuff as the iPod, just doesn't look
as nice. Oh, and it has FM Radio”.
CustomerCustomer feedbackfeedback

27. ● In the first quarter of 2007 - in U.S.
Market has reached 11,3%.
● Apple in the same period controls
about 70% of the market!
● In May 2008, it gets about 4% of
the U.S. market.
● Apple and others in the MP3 player
market will react to this.
● The fact is that this market is
finally becoming more competitive,
and that is can only be good for
the consumer.
MarketMarket feedbackfeedback

28. Sales percentages are lower than those of other competitors and
no chance to challenge iPod.
At the endAt the end
ZUNE does not workZUNE does not work
Why?Why?
● Microsoft anticipated the innovation, launching Zune flash
while the hard disk version was still having a positive
customers' feedback;
● The smart idea of connecting Zune's devices through wireless
has the side effect of functioning only with others Zune's
owners.

29. Zune marketing director Jason Reindorp:
“We are getting grass roots, to help finance their tours, getting
them airplay and exposure on the Zune Market Place. It is a good
opportunity for us to break new artists”.
“Our goal is to act like a label, for example we are focused on
discovering new artists and helping them to get a foot hold and
take advantage of the digital world”.
“The benefits for us are abstract” he added. “We are trying to
build our brand. For the first part of our launch we are focused
on the music industry. We believe in what we are doing and we
want our label partners to see we really mean it. This is putting
our money where our mouth is”.
Looking to the futureLooking to the future

30. TABLETSTABLETS
"We won't do anything in the tablet market"We won't do anything in the tablet market
unless we can be distinctive".unless we can be distinctive".
UK managing director and ex-BBC man Ashley Highfield to Pocket-lintUK managing director and ex-BBC man Ashley Highfield to Pocket-lint

31. ● 1992 Microsoft releases Windows for Pen Computing as a
response to the PenPoint OS by GO Corporation.
● 2000 PaceBlade develops the first device that meets the
Microsoft's Tablet PC standard and received the "Best
Hardware" award at VAR Vision 2000.
● 2001 Bill Gates of Microsoft demonstrates the first public
prototype of a Tablet PC (defined by Microsoft as a pen-
enabled computer conforming to hardware specifications
deviced by Microsoft and running a licensed copy of the
"Windows XP Tablet PC Edition" operating system) at
Comdex.
TABLETSTABLETS

32. TABLETSTABLETS
● 2008, as part of a larger federal court case, the gesture
features of the Windows Tablet PC operating system and
hardware were found to infringe on a patent by GO Corp,
concerning user interfaces for pen computer operating
systems. Microsoft's acquisition of the technology is the
subject of a separate lawsuit.
● 2010 Quaduro Systems unveils the 10" QuadPad 3G Plus, a
900 gram Microsoft Windows based 3G tablet PC with 8
hours of battery life.
●
19th
April 2011: Microsoft: Won't do tablet OS until it's
distinctive.

33. Microsoft vs AppleMicrosoft vs Apple
Evolutionary aspectsEvolutionary aspects
By the end of the 1970s, Apple had a staff of computer designers
and a production line. The company introduced the ill-fated in
May 1980 in an attempt to compete with and in the business
and corporate computing market.
1993, Microsoft continued to gain market share with , focusing on
delivering software to cheap commodity personal computers
while Apple was delivering a richly engineered, but expensive,
experience.
Apple relied on high profit margins and never developed a clear
response.

34. At the 1997 , Steve Jobs announced that Apple would join
Microsoft to release new versions of for the Macintosh, and
that Microsoft made a $150 million investment in non-voting
Apple stock.
2007, although Apple's market share in computers has grown, it
remains far behind competitors using Microsoft Windows, with
only about 8% of desktops and laptops in the U.S.
In May of 2010, Apple's exceeded that of competitor for the first
time since 1989.
As of May 2010, Apple is one of the and the most valuable
technology company in the world, having surpassed by
Microsoft.
Microsoft vs AppleMicrosoft vs Apple
Evolutionary aspectsEvolutionary aspects

35. Microsoft vs AppleMicrosoft vs Apple
Microsoft:
● Is essentially a software
company;
● Has been on market since
1975;
● Is designed for business;
● Operating system.
Apple:
● More focused on both
hardware and the
consumer (rather than
enterprise) side of tech;
● Has been on market since
1999;
● Is designed for young
people;
● Design and style.

36. Microsoft vs AppleMicrosoft vs Apple
In one high-growth area, smartphones, several influential
analysts believe Microsoft will eventually come out on top. In
another, tablets, it's getting crushed. However, Microsoft has
maintained its enormous lead on the desktop.

37. Wow starts now
Touch the future
Life without wall
Windows. Where do you
want to go today
The Power to Be Your Best
Think different
Byte into an Apple
Get a Mac

39. I-FIVE
● Esu Tiziana
● Garlando Lucia Virginia
● Gonzales Leitao Fernanda
● Moresca Claudia
● Tutino Valentina