Driving the Consumerization of IT trend are:The growing availability of low-cost, easy-to-use devicesAn increasingly ubiquitous, pervasive, and affordable communications infrastructure, which encourages new acquisition and delivery models, especially those that use the webAn explosion of content — information, entertainment, services, and applicationsThe combination of these three factors destabilizes the balance of power among enterprises, technology providers, consumers, and governments. It challenges the basic assumptions regarding technology scarcity and the uniqueness long held by enterprise IT organizations. As previously mentioned, affordable access to technology and content significantly increases the power of the individual and how he or she chooses to interact with the enterprise as a customer and employee. When combined with the growing importance of global (virtual) communities, these changes are causing significant disruption in the technology (and other) business sectors.
Microsoft has looked at what we consider the most prevalent challenges to choosing a mobile solution. The end result is that we have re-imagined Windows Phone, devising a new roadmap for mobility in the present and future. First, there’s the Design: We feel that the end user needs to come first. So we’ve designed a consistent and compelling end user experience across Windows Phones.Second, there’s the Windows Phone Application Platform. Our goal is to make it easy for you to design richer, deeper, and easier apps that utilize a Common Software Platform + Services. You can also enjoy building on a modern and new application framework.Third, is Hardware. We’re bringing solutions to market faster, solutions that require less heavy lifting. They utilize a common hardware baseline that covers key scenarios like location, touch, and superb graphics. (UI details you can talk about) A rich start experienceKey information a touch awayWorld class touch experienceRich gesturesResponsive capacitive displayDistinctive visualsVisual style different from what you have seenHardware-accelerated animations and transitionsIntegrated hardware and softwareA search button that works across device and webOmnipresent back and start button
The Windows Phone 7 Application Platform offers exciting possibilities for enterprises to develop their own applications for internal use.Here you see a mock-up of how a company could give employees a dashboard that they can use to view corporate information. On the left, you can see that Contoso has a tile that opens its corporate panorama.On the right, you can see that they have used Silverlight to access corporate information. Here you can see sales figures, expense approvals, purchase orders, and other key information.
Microsoft Exchange Server offers a direct connection from server to mobile device without any middleware. Obviously that saves money, but it also means fewer points of vulnerability from server to device. As you see in the diagram, MicrosoftExchange Server works from behind a firewall, then sends information over the Internet through wireless networks to a Windows Phone. It’s a more direct and concise way to travel then you will find in other leading brands such as the BES and Blackberry device from RIM. These solutions require additional middleware and network operating centers, adding multiple points of vulnerability as well as expense to their mobile solution.Additional notes on traffic impact and security issues:BES produces more MAPI traffic because itmaintains a persistent MAPI connection to Exchange and aggregates all Blackberry users. This hammers the Exchange Server disk queue, which results in less stable and less scalable Exchange functionality. In addition, RIM mostly uses ECC and AES encryption versus 3DES (old cipher), and BES uses a super user account with Exchange, both of which create a greater risk to security.
What is WP7 ?<br />2<br />Windows Phone 7 is a mobile operating system developed by Microsoft, and is the successor to its Windows Mobile platform.<br />Launched in: <br /><ul><li> Europe, Singapore & Australia on October 21, 2010
Soon in Middle East !</li></li></ul><li>Consumerization of IT<br />“Consumer IT will affect every enterprise. Attempts by enterprises to deny this are doomed to failure, just as previous attempts to deny Wi-Fi, 'smart' mobile phones, the Internet, and even the PC itself failed.”<br />– David Mitchell Smith, VP & Gartner Fellow, Gartner Inc.<br />Tension fueled by smartphone growth<br />ENDUSER<br />IT<br />
Microsoft new direction<br />4<br />Windows Phone for business<br />Platform<br />Re-architected developer platform<br />Hardware<br />Optimized and standardized<br />Design<br />End user comes first<br />
Top 10 WP7 Features<br />5<br />1- Interactive And Smooth transitional user interface<br /> Like Pivot and Panorama !<br />
Top 10 WP7 Features<br />13<br />6- Zune HD functionality<br /> Integrate Your WP7 With Zune HD<br /> This Enable You To Sync or Download <br /> Your Music, Photos And Videos <br />
Top 10 WP7 Features<br />14<br />7- Full Integration For XNA Framework<br /> This Means that You can Operate<br /> 2D and 3D Games where Ever<br /> Built-on XBOX 360 or Windows <br />Xbox LIVE / Games<br />Xbox LIVE Integration with Games able to support Achievements. Turn-based Multiplayer between phones. Xbox LIVE information including Avatar<br />
Top 10 WP7 Features<br />15<br />8- Easy setup For Google, Windows Live, Yahoo ! Mail , etc…<br />
Top 10 WP7 Features<br />16<br />9- Powerful Outlook email, calendar and contacts clients<br />
Top 10 WP7 Features<br />17<br />10- Full Integration With Social Networks Like Facebook, Twitter,..<br />