This is my portfolio so far.

1. Portfolio
Conrado Vi azor
1

2. Dear Viewers,
Welcome to my portfolio. In this slideshow, I wi
show you my past works. Fair warning, I did not
select these pieces based on a earances, I selected
these pieces based on my growth in creative
advertising. I f l past experiences and outcomes on
particular projects help shape the creativity and
personality of an individual.
For the upcoming slides, I wi introduce and
explain the themes and me ages of my works. So here
we go...
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3. AAF Regional A y’s
rEVOLUTION
“Be the rEVOLUTION”
In the fa of 2006, a sma group of advertising students teamed
up to create a themed event for the upcoming 2007 Regional
A y’s. Supervised by Peter Evans, we came up with the big idea
for the event. First, we pushed forward a revolution theme which
became more about re-evolution as creative advertising was
always evolving. Because of the constant change in creative
advertising, we a ed a futuristic tech f l to the theme because
of the similar growth of technology and media, also the event was
located in the Silicon Va ey.
A copywriter, a graphic designer and I developed and produced
email blast, “save the date” cards, posters, fliers, and a
proposed website dedicated to the upcoming event. These pieces
were based on the f l and me age of our “save the date” card.
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4. AAF A y’s: “Save the Date” Cards
reINVENT
INTERactive
MEDIArich
be the
R EVOLUTION
upLOAD action SCRIPT
RoadBLOCKbanner
front
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5. AAF A y’s: “Save the Date” Cards
188 W. Santa Clara
San Jose, Ca 95112
R EVOLUTION
Welcome Innovators.
R EVOLUTION
The time has come to unite and
stand up for diversity in advertising
John Doe, Art Director A Call-for-Entries email will be in your
excellence. The world is constantly
XYZ Advertising, Inc. in-box the beginning of December
moving forward and it’s up to us
1234 Main Street, Suite 234 with entry deadline mid January. A
to move with it. Change is inevitable.
San Jose, Ca 95112 Bay Area wide ADDY Award
Celebration will be held the first
So show us you ARE the revolution
week of March.
and ARE the spark for change.
Enter this year’s AAF local ADDYs,
It is our time. It is your time
the first to unite two advertising
powerhouses – AD+, the Silicon
So mark your calendars…
Valley Ad Club, and SF BIG.
05:148:23:29:18 ...to change the world.
05:148:23:29:18
back
5

6. Subaru Marketing Campaign
NtuitiV
“Ready, Set, Subaru”
In the fa of 2007, a group from the busine department came to
the advertising department l king for advertising seniors for
their Subaru grad marketing campaign. I a epted and a embled a
creative team.
I came up with the slogan “ready, set, subaru” after reading
their research on their target market. We learned co ege
students wanted a car that would last them and prepare them for
the future. Similar to a race, co ege students were ready to
take on cha enges, they were set to where they want to be, but
why go in a typical second hand car, instead go in a Subaru.
Just like the A y’s, we kept consistent with the f l and
me age of our first flyer and a lied it to the events, tshirts
and posters.
6

7. Subaru: Ready, Set, Subaru
front
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8. Subaru: Ready, Set, Subaru
A student’s car should not
only be about saftey and
handling, it’s about
preparation and drive.
Are you
.
Come see and learn about
the Subaru Impreza line.
Free Food & Free Give
aways.
11.10.07//12-3pm
7th Street Cesar Chavez
(near Event Center)
9th Street Plaza
(near Career Center)
back
8

9. M t Us After Sch l
M t Us After Sch l
“I wi not forget my ha pa when I go to
M.U.A.S.”
Spring of 2007, two clubs from the Ma Co unication
department, SAS and PRSA, wanted to combine a networking event
ca ed “M t Us After Sch l”. It would be an evening with PR and
Advertising profe ionals networking with co ege students for
future internships and jobs.
After being told the event would take place in our department
building, I had the idea of making it an after sch l detention
themed event. Student’s were reminded with posters and fliers to
not forget their “ha pa es” when they walk through the ha s
during the event. The “ha pa es” were tickets students
purchased to come to the event.
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10. M t Us After Sch l
posters
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11. M t Us After Sch l
tickets
11

12. AAF Regional Coca Cola Campaign
Coca Cola Campaign
“Stay Cla ic”
From fa 2006 to spring 2007, a team of students both creative
and busine side of advertising co aborated to compete in the
AAF Regional Campaigns Competition. We were to build a fu
advertising campaign based on the provided information given by
Coca Cola.
My team using research and strategy from our buisne team and
Coca Cola developed and produced print ads, web viral videos,
gue i a ads, bi boards, trasportation ads and a website. For
consistency, the ads had the tagline “Stay Cla ic” and fo owed
the main styles and f ling from our thr main print ads.
12

13. AAF: Coca Cola Campaign
A Classic as seen by Atlanta tattoo artist, LouLou Quintela.
Stay Classic. Coca-Cola Classic since 1886.
StayClassic.com
ta ad
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14. AAF: Coca Cola Campaign
gra iti ad
14

15. AAF: Coca Cola Campaign
it’s so ridiculous
maybe i did, maybe i didn't
noRway!
im right, ur wrong
that time’t loveht
ain rig U 2 sweet
big
reeeally?
QT 4 life can we go?
IM me
life is good :)
YAY!
omg, it was so funny!
so what comes next?
listen up
So I was like, “are you for real?” and he was like...
blo er ad
15

16. Regional Medical Center of San Jose
Regional Medical Center
“Remember Antibiotics”
In 2008, my father came to asking me to make posters for his
hospital. He informed me about the importance of antibiotics,
especia y after surgery and how many of their patients forget or
neglect to purchase antibiotics. So he wrote a propsal campaign
to the head doctors of Regional Medical Center of San Jose to
a ow sma advertisments in the hospital to remind patients to
purchase antibiotics.
I came up with the tagline “Remember Antibiotics” with a quick
copy “A surgical incision infection prevention” to remind
patients the benefits of antibiotics. The ads were made simple
using a single antibiotic pi with the tagline, and they were
put around the surgical and pharmacutical areas where patients
would s them.
16

17. Regional Medical Central: Remember Antibiotics
Remember
Antibiotics.
A surgical incision
infection prevention.
Regional Medical
Center of San Jose
Surgical Care Improvement Project Dedicated To Your Well Being.
posters
17

18. Regional Medical Central: Remember Antibiotics
Remember
Antibiotics.
A surgical incision
infection prevention.
Regional Medical
Surgical Care Improvement Project Center of San Jose
Dedicated To Your Well Being.
posters
18

19. RGX Body Spray
RGX Co ercial Concept
“The Secret is Out.”
In spring of 2007, as a co ercial project, we were to develop a
viral web co ercial to post online. We were to come up with a
tagline, script a co ercial, create a story board, and fina y
sh t and edit the video.
I came up with the tagline “the secret is out” implying that
women are a racted to men who sme g d. As for the script, we
brain stormed many ideas, but we came up with a guy l king at
himself in the mi or while shaking something be ow the mi or.
Another guy comes in and glances curiously to what he is shaking,
but trying not to be awkward because of it is location. Fina y,
the man stops shaking and pu s up a can of RGX, sprays his body
and leaves. The other guy l ks at the can intrigued and grabs it
and shakes it up and sprays it onto his body.
19

20. RGX: The Secret is out
scr n shot
20

21. 50th Aniv. of the City of Fremont
50th Aniv. Video
“The Faces of Fremont”
Fa of 2006, the city of Fremont asked my film/tv co ege
profe or to film a video promo. It would be about the people of
Fremont for their city’s 50th A iversary. A co eague and I was
contacted to a emble as sma team and create a video promo
about the people in the city.
“The Faces of Fremont” became our main tagline and I had the idea
of sh ting and gathering photos of the people in Fremont. We
went to events, firehouses, city ha , neighborh ds, etc and
t k photos of people. I gathered and edited photos and began to
layout the photos to spe out “faces”. Afterwards, I directed
the film editors to pan into the layout photos and slowly spe
out the le ers using pa ing.
By the end of January 2007, our video was played in a Gala through
out the whole year.
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22. Fremont’s 50th Aniv.: Faces of Fremont
scr n shot
22

23. RGX Co ercial Concepts
RGX
“The Return of Chivalry”
Su er of 2007, I interned at Z ka Creative as Copywriter. RGX
was one of the many clients Z ka had and o ly enough I ended up
working for Z ka. I became in charge of coming up with
advertising concepts about RGX. I came up with print and
co ercial concepts.
RGX pushed the tagline “the return of chivalry” and using their
proposed tagline started to build co ercial and print ideas. We
brainstormed many ideas and we broke them up in parts. I was in
charge of the “live action guys with women problems” where I t k
non-sensitive characters like vikings and pirates who were in
these high action scenarios discu ing to one another about
their female problems. I scripted co ercials storyboards and
proposed print ad concepts based on my co ercials.
23

24. RGX “The Return of Chivalry”: Pirate Problems
RGX Return of Chivalry:
Pirate Problems
Scene 1
Title Scene 2
Scene 1 Scene 2
“Pirate Problems”
Argus Sam
Avast, Lad! Glorious Day! Well, I brought her rum and fish
Two pirates are carring back a
Sam and told her my Roger was jolly
chest to their ship while being
Arr... seeing her and she got upset.
attacked by other pirates.
Argus Argus
What be the matter lad? Arrr, fragile women be, like jelly-
Sam fishes they are. Next time get’er a
It’s Mary, she was upset at me fancy hat, take’r out fer grub, and
from the last visit. give’r a nice ol’jeweled dagger.
Argus
Aye. Tell Argus what happened?
page 1
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25. RGX “The Return of Chivalry”: Pirate Problems
The Return of
Chivilary
Scene 4 Scene 5
Scene 3
Scene 3 Scene 4 Scene 5
Sam Argus Argus & Sam
Aye, you’re right Argus. I’ll go So ye said yer Roger was jolly Hahahahahaha!
apologize to her and make it seein’ her, aye?
Sam
right!
Argus Aye...
Argus
Arr! That be the right thing to do!
What ye should have said was
“prepare to be boarded!”
page 2
25

26. RGX “The Return of Chivalry”: Viking Problems
RGX Return of Chivalry:
Viking Marriage Counseling
Scene 1
Title Scene 2
Scene 1 Scene 2
“Viking Problems”
Erik Erik
So, Helga told me that I don’t After that invasion, I was tired, so
Two vikings are looting a village
pay enough attention to her. when I went home to take a nap
and is under attack by local sol-
Orn there she was smiling at me
diers.
How so? when I arrived.
Orn
That’s all?
page 1
26

27. RGX “The Return of Chivalry”: Viking Problems
The Return of
Chivilary
Scene 3 Scene 4 Scene 5
Scene 3 Scene 4 Scene 5
Erik Erik Erik
I smiled back of course because she Flowers? HELGA...
looked really nice wearing that new Orn
dress she had been sewing... Yeah...
...oh. Eric
Orn What?
Yeah... Orn
Erik Fresh deer.
You think I should apologize.
Orn
You should apologize.
Erik
I‘ll apologize.
Orn
Yeah.
page 2
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28. PINC SF Convention
P.I.N.C. B th
“Conservative Kitchen”
By su er of 2008, I had already became Z ka Creative’s Print
Project Manager. One of my grueling, yet favorite print project
was the 2008 Printing Industries of Northern California
(P.I.N.C.) Show. The tagline was “Peace, Love, Print” with a
60’s psychedelic theme for the show. However, we decided to go
the o osite conservative route with a family kitchen based from
the 60’s.
This project was a complete 180 from what I have done in the past,
but I am sti very proud of this project because of my
a reciation for POP and b th displays. I was very shocked that
I t k on a rea y big project and I pu ed through very we . I
discovered a new ski , I could think in 3D when it came to
designs.
28

29. P.I.N.C. Show B th
front
29

30. P.I.N.C. Show B th
top right
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31. P.I.N.C. Show B th
top left
31

32. Sitcom Pilot
R l to R l
“Life couldn’t get any stranger”
Fa of 2005, R l to R l, a sitcom pilot co-created and wri en
by a friend and I was aired loca y to the city of Fremont and
Newark. A story about two female best friends who work in an
unusual video rental store for a cri led german. Everyday they
dealt with out of the ordinary customers while dealing with their
mundane lives. Life couldn’t get any stranger.
This TV project was the start of a my creative madne . If I
didn’t write this script and create a the weird characters then
I would of never realize I wanted to be creative writer. It
started as being a comedic writer but I quickly transitioned into
a copywriter for advertising as I dreamed on creating the next
wi y and creative co ercial.
32

33. Sitcom Pilot: R l to R l
poster
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