Gil_Zeimer_BNI_presentation_122210
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BNI Embarcadero PowerPoint Presentation by Gil Zeimer, Freelance Copywriter/Creative Director
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Gil_Zeimer_BNI_presentation_122210
- 1. Zeimer’s Advertising Shoppe • Copywriting • Editing • Creative Director/ Project Manager • Audio Production • Blogging
- 3. The Zeimer Family: 2010
- 4. What I Write & What It Costs I usually work on a project fee based on a rate of $100/hour. Discount for BNI members: $85/hour. Some examples…
- 5. Credit Card Processing Website Problem: Limited budget. Demanding client and project manager. Way too much copy. Wanted new copy “above the fold.” Had to totally upgrade their website . Solution: Worked virtually side by side with Bradley Charbonneau of Likoma to create a branded WordPress site that we could update and add to for Phase II. Results: Too early to tell. Cost: 10 hours = $1,000
- 6. Credit Card Processing Website: Before
- 7. Credit Card Processing Website: After
- 8. Inspired In-Law Campaign Problem: Introduce new residential solution to aging population, their families and the trade with a complete, integrated campaign – in two months. Solution: Collaborate with Phil Siegel, Josh Larson, Carrie Shores, and their designer to create a new 16-page website, printed materials, ads, and banners. Results: The Inspired In-Law was a hit at the AARP Trade Show in Orlando and the West Coast Green trade show in SF. Cost: $3,400 for the whole package
- 9. Inspired In-Law Website
- 10. Inspired In-Law Website
- 11. Inspired In-Law Ad
- 12. Referral: Intuit Small Business Blog Problem: New blog. Sparse content. Hired a handful of contributing writers in mid-October. Solution: I’ve now posted 36 articles on the site in the last 8 weeks, an average of 4.5 per week, which is 15% of the total content. Result: Traffic is way up. I’ve been able to interview numerous BNI subject matter experts for articles. This project created a referral from the lead editor for a huge project I started last week. Cost: $100/blog = $3,600
- 13. Referral: Intuit Small Business Blog
- 14. Referral: Intuit Small Business Blog
- 15. Referral Triggers Best referrals: • Graphic & Web designers/art directors • Ad agencies • Marketing and sales execs • Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials • Other certified green businesses Industries I work with: • Healthcare • Packaged goods • Legal • Technology • Financial • Startups