Gil: Zeimer’s Advertising Shoppe •  Copywriting •  Editing • Proofreading • Audio Production •  Referral    Evangelist
Gil Zeimer :: Background <ul><li>3rd generation San Franciscan </li></ul><ul><li>1976: Became an advertising copywriter   ...
A Few Zeimer Family Photos
A Few Family Photos
A Few Zeimer Family Photos Panda   Riley
A Few Family Photos
What I Write & What It Costs I usually work on  a project fee based  on a rate of $100/hour. Some examples…
Magazine Writing    Sample: A pivotal    project that    launched my    freelance career    & proved I can    thrive on re...
BNI Referral: Writing A  Six Email  Campaign for  FICO (Fair Isaac):   5 hours/email = $500  x 6 emails $3,000 project fee
Website Referral Project:  Healthcare Ad Agency for L.A. Dentist 45 hours = $4,500 for postcard, flyers, ad, Website & TV
BNI Referral:  Adobe e-Learning Modules 5 hours to produce six modules = $500
BNI Referral: Edited copy for a  20-page Microsoft Summit Brochure   3 rounds,   6 hours   = $600
Travel Writing: SF Chronicle Travel, 9/13/09 $0 fee, but a priceless promotion
Referral Triggers  <ul><li>Best referrals:   – Graphic  & Web designers/art directors  – Ad agencies  – Marketing and sale...
www.zeimer.com  <ul><li>Any questions? </li></ul><ul><li>See samples at   zeimer.com </li></ul>
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Zeimer's Advertising Shoppe BNI Presentation (09/23/09)

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Because I'm a San Francisco copywriter with vast expertise across all media, I have had the good fortune of working with a wide variety of healthcare products and services over my 25-year career.

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Zeimer's Advertising Shoppe BNI Presentation (09/23/09)

  1. 1. Gil: Zeimer’s Advertising Shoppe •  Copywriting •  Editing • Proofreading • Audio Production • Referral Evangelist
  2. 2. Gil Zeimer :: Background <ul><li>3rd generation San Franciscan </li></ul><ul><li>1976: Became an advertising copywriter for a leading ad agency. </li></ul><ul><li>1982 – 86: Lived in Dallas, TX </li></ul><ul><li>1995: Launched Zeimer’s Advertising Shoppe. </li></ul><ul><li>Hobbies: Have scuba dived from Australia to Aruba, skied in four countries, and have hiked to the top of Half Dome (18 miles) </li></ul>
  3. 3. A Few Zeimer Family Photos
  4. 4. A Few Family Photos
  5. 5. A Few Zeimer Family Photos Panda Riley
  6. 6. A Few Family Photos
  7. 7. What I Write & What It Costs I usually work on a project fee based on a rate of $100/hour. Some examples…
  8. 8. Magazine Writing Sample: A pivotal project that launched my freelance career & proved I can thrive on referrals and networking $1,000 for a two-part article
  9. 9. BNI Referral: Writing A Six Email Campaign for FICO (Fair Isaac): 5 hours/email = $500 x 6 emails $3,000 project fee
  10. 10. Website Referral Project: Healthcare Ad Agency for L.A. Dentist 45 hours = $4,500 for postcard, flyers, ad, Website & TV
  11. 11. BNI Referral: Adobe e-Learning Modules 5 hours to produce six modules = $500
  12. 12. BNI Referral: Edited copy for a 20-page Microsoft Summit Brochure 3 rounds, 6 hours = $600
  13. 13. Travel Writing: SF Chronicle Travel, 9/13/09 $0 fee, but a priceless promotion
  14. 14. Referral Triggers <ul><li>Best referrals: – Graphic & Web designers/art directors – Ad agencies – Marketing and sales execs – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials </li></ul><ul><li>– Other certified green businesses </li></ul>
  15. 15. www.zeimer.com <ul><li>Any questions? </li></ul><ul><li>See samples at zeimer.com </li></ul>

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