Zeimer's Advertising Shoppe (01/09)

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Looking for a freelance copywriter who specializes in direct response copywriting projects? How about a freelance copywriter for Web sites with SEO, ads, company brochures, HTML email copywriting, newsletters, radio scripts, TV spots, data sheets, sales films, conferences, and much more? Are you searching for an experienced blogger?

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Zeimer's Advertising Shoppe (01/09)

  1. 1. Gil Zeimer: Zeimer’s Advertising Shoppe •  Copywriting •  Editing •  Marketing • Project Management
  2. 2. Gil Zeimer :: Background <ul><li>San Francisco Native </li></ul><ul><li>S.F.S.U. – Communications/Advertising </li></ul><ul><li>1976: Became an advertising copywriter </li></ul><ul><li>2005: Joined BNI Embarcadero </li></ul><ul><li>2008: Began as a BNI Ambassador/ Became a Certified Green Business 2008: 122 BNI Referrals = 60% of My Income </li></ul>
  3. 3. A Few Family Photos Sara Gil Ellen
  4. 4. A Few Zeimer Family Photos Panda Riley
  5. 5. Where I’ve Worked: Ad Agencies <ul><li>BBDO </li></ul><ul><li>Ketchum (Now Chiat/Day) </li></ul><ul><li>Two Dallas Agencies </li></ul><ul><li>Grey Advertising </li></ul><ul><li>Cohn & Wells Direct Marketing (Now EuroRSCG) </li></ul><ul><li>Zeimer’s Advertising Shoppe since 1995 </li></ul>
  6. 6. Financial Clients I’ve Written For
  7. 7. Technology Clients I’ve Written For
  8. 8. Other Clients I’ve Written For
  9. 9. What I Write: 2008 Percentages <ul><li>PRINT: 50% OF MY VOLUME ANNUALLY – Direct Response Projects (Letter Packs, Postcards, Self-Mailers, 3-D Mailings) – Ads – Brochures </li></ul><ul><li>DIGITAL: 40% OF MY VOLUME ANNUALLY – Websites – E-Newsletters – Blog Articles – Digital Banners </li></ul><ul><li>AUDIO: 10% OF MY VOLUME ANNUALLY – Radio Scripts – Voice Tracks for PPTs </li></ul>
  10. 10. What I Write & What It Costs I usually work on a project fee based on a rate of $100/hour. Some examples…
  11. 11. 4th Tier BNI Referral: Revise Margutta54.com Website Cost: 10 hours = $1,000
  12. 12. Cost: 5 hours = $500 1st Tier BNI Referral: Write/Manage “Mental Floss” Newsletter for Dr. Hack
  13. 13. 3rd Tier BNI Referral: Wells Fargo HELOC Mailings Cost: 13 Hours for 3 letters, 3 statement inserts, 3 home equity checks & 3 envelopes = $1,300
  14. 14. Non-BNI Referral: Revise Mirapoint.com 40-Pg. Website Cost: 65 hours = $6,500
  15. 15. 1st Tier BNI Referral - Red Letter Day: Edit VNU 22-Page White Paper Cost: 7.5 hours = $750
  16. 16. 1st Tier BNI Referral - Likoma: My “Healthcare Copywriting” Page Cost: 4 hours = $400 Ranked #1 on Google for key words: Priceless
  17. 17. Referral Triggers <ul><li>Best referrals: – Graphic designers – Art directors – Web designers – Ad agencies – Marketing and sales execs – Anyone who would like to communicate more clearly, strategically & successfully – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials </li></ul><ul><li>– Other certified green businesses </li></ul>
  18. 18. www.zeimer.com <ul><li>Any questions? </li></ul><ul><li>See samples at zeimer.com </li></ul>

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