Mobile personas2014

889 views
724 views

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
889
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile personas2014

  1. 1. 5  Things  You  Need  To  Know     @mobilepersonas   www.mobilepersonas.com  
  2. 2. A  mul4-­‐disciplinary  approach  
  3. 3. Why  this  study?  YEAR  2  
  4. 4. Methodology   The  Mobile  Personas  study  was  conducted  as  part  of  BrandSpark`s   Canadian  Shopper  Study  (an  online  study  of  over  95,000  Canadians   aged  18+),  capturing  the  voice  of  Canadian  consumers  by   examining  aCtudes  and  behaviours  with  regards  to  shopping,   media  consumpDon,  lifestyle  and  product  consumpDon.       SAMPLE  SIZE     5,208  Mobile  Personas  –  owners  of  a  smartphone  or  tablet.         DATA  COLLECTION   The  survey  was  fielded  in  October  /November  of  2013.  
  5. 5. 5.7 Million Consumers 5.4 Million Consumers 7 Million Consumers
  6. 6. 5.7 Million Consumers 70% are mobile (4.0 MM Moms) 5.4 Million Consumers 83% are mobile (4.5 MM Millenials) 7 Million Consumers 72% are mobile (5.0 MM Men)
  7. 7. SMARTPHONES:  You  Can’t  Ignore  Them  
  8. 8.        SMARTPHONES:  Market  Share  
  9. 9. TABLETS:  Significant  for  Moms/Men  
  10. 10. TABLETS:  Market  Share  
  11. 11. TOP  APP  USAGE  
  12. 12. So  what?     5  Things  You  Need  to  know  From   Mobile  Personas  
  13. 13. #1  ….You’re  missing  the  mark  if  you  don’t   segment  your  mobile  audience  by  device   Vs.  
  14. 14. #1  ….Millennials  prefer  Android  and   Women  now  own  Android/IOS  equally  
  15. 15. #1  ….Android  tablet  share  has  grown  among   all  3  personas,  narrowing  gap  with  IPADs  
  16. 16. #1  ….Content  consump4on  varies  wildly  on  phone  by   audience  
  17. 17. #1  ….Significantly  more  tradi4onal  content  consumed   on  tablets  
  18. 18. #1  ….Example  of  sites  that  look  different  on  phone  vs   tablet  
  19. 19. #1  ….Example  of  sites  that  look  different  on  phone  vs   tablet  
  20. 20. 2.  Leverage  mobile  to  nudge  consumers      
  21. 21.  #2  ….Mobile  as  part  of  path  to  purchase        
  22. 22. #2  ….Planning  Ac4vi4es  Done  on  Mobile      
  23. 23. #2  ….Examples:  Mobile  to  Nudge  Behaviour      
  24. 24.     3.    Mobile  is  the  new  sales  clerk        
  25. 25. #3  ….Consumers  using  mobile  in-­‐store  
  26. 26. #3  ….Health  And  Beauty:  Tasks  Done  in  Store    
  27. 27. #3  ….Mobile  is  changing  decision  at  store  level    
  28. 28. #3  ….Mobile  empowers  the  consumer      
  29. 29.   4.    Brands  can  solve  problems,  via  mobile  
  30. 30. #4  ….Consumers  are  looking  for  help    
  31. 31. #4  ….Mobile  helps  consumers  save  4me  
  32. 32. #4  ….Canadian  Innova4on    
  33. 33. #4  ….Canadian  Innova4on    
  34. 34. #5  ….Mobile  is  mass  delivery  for  video  /   mobile    
  35. 35. #5  ….Canadians  are  distracted  and  dispersed   TV  watchers.  
  36. 36. 5  Things  You  Need  To  Know   1.  Segment  by  audience  and  by  device   2.  Leverage  mobile  to  nudge  consumers   3.  Mobile  is  the  new  sales  clerk     4.  To  win,  make  the  lives  of  consumers  easier   5.  We  are  a  naDon  of  distracted  TV  watchers    
  37. 37. Gary  YenDn   CEO  and  Founder   @Apppromo   gary@app-­‐promo.com   416-­‐464-­‐2223  

×