practice with G2

1. Prepared For: Eric Pakurar, Executive Director of Strategic Planning
Prepared By: Gwen Taylor
November 9, 2011

2. My Plan
In order to be
effective on “Day
One” in my new role
as Manager, Strategic
Planning and be on
target, I have
formulated a plan of
action and would like
to share it with you
and solicit your input.

3. •Write and/or meet Clients
•Identify Top (80/20) areas
•Attend 2-Week Training • Develop a Tracking system
•Learn G2 Systems •Meet vendors who affect our
•Master Subject Matter deliverables
•Gain understanding of all Catagories: •Identify new opportunities with
Relationship Marketing, Interactive current clients
Marketing, Shopper Marketing, •Find new business opportunities for
Experiential/Promotional Marketing, either my department or pass on to
Branding & Design, Data Analytics, Training Clients a peer.
Communications Planning
Orientation Competition
•Get to know my team- details •Learn G2 Competitive Advantages -
•Meet other Managers & Executives specifics
•Understand G2 Culture and how best to •Identify Competitors and their
support collaboration advantages
•Meet with Eric Pakurar and decide on my •Begin Tracking System of Top 10
deliverables and timeframe Competitiors
•Find mentors: Branding expertise &
Agency Strategic Planning XXXXXXXXX

4. •Finish Meeting Client & other
departments' leadership •Join a team within the company to
•Continue to monitor potential issues help on an ad hoc project
•Gather additional analytics regarding •Join a professional association
my areas of responsibility & share with •Add Value to position
team •Be a mentor to an employee
•Be the SME for Clients' Strategy •Make my boss, Eric Pankurar look
•Master all G2 Catagories and how great to Executives, Clients and Staff
they compliment one another Continue & Build via excellent execution and my
contribution
•SWOT and I/P Matrix
Complete Reputation
Projects
My 80/20
•Determine my team's best 20% of Ownership •Lead Brand Strategy
productivity, innovation, etc. •Find where my expertise can contribute
•Commit to identifying how I can increase to a "stuck" project
revenue and decrease costs then spend •Begin a project that will make a
80% of my time focused there difference in profitability or efficiency
•Identify what 20% of my time is least •Follow up and Follow through on
productive and develop new procedures responsibilities - both assigned and self-
created

5. •Master pros, cons, limitations and benefits
of each technology •Find new ways to advance G2 Brand
•Contribute to new technology decisions •Personally take responsibility for
managing G2 reputation
•Stay current on new technology
providers/vendors •Know major stockholders concerns
•Regularly meet with other Thought •Write a newsletter article as the basis
Leaders on technology contribution to for a white paper or conference
pre-determined measurements session presentation
Technolgy Steward
Innovation P&L
Adaptation Ownership
•Measurable
•Be a Rain Maker by bringing in new
•User Experience business opportunities
•Attend a conference
•Negotiate and win Contracts
•Develop Strategic Alliances to advance
Global Growth

6. I wrote this ebook in Q1
& Q2, 2011. It is a how-to
free gift I wrote for
individuals and couples
who feel their financial
situation is on the
precipice and I want to
help the come “Back
From the Financial
Brink”.
You can download it
here:

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