Sc Mbd Portfolio 2009 Eng Mg

411 views
367 views

Published on

This is Strateco´s Sales, BD & Marktintg Services Presentation.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
411
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Sc Mbd Portfolio 2009 Eng Mg

  1. 1. Service Portfolio Marketing & Business Development Bad Homburg, Juli 2008
  2. 2. About STRATECO… <ul><li>We may not be the biggest… </li></ul><ul><li>… but often just right! </li></ul>
  3. 3. What sets us apart… <ul><li>We listen! </li></ul><ul><li>We identify problems! </li></ul><ul><li>We present solutions! </li></ul>
  4. 4. What we do… <ul><li>We create Marketing. </li></ul>Holistic. Each client is an individual – and brings unique challenges with them. We envisage the situation from your perspective, take into consideration your processes and requirements and develop a tailor made solution. From conception through to realisation. Covering all meaningful channels and through the adoption of helpful technology. Step by step. Keeping your goals firmly in focus! STRATECO – Your „Marketing Solution Provider“
  5. 5. What we do… <ul><li>We create Marketing. </li></ul>Intelligent. It is possible to achieve great effect with a small output. „The choice of weapon“ is most decisive in determining the outcome of a campaign. That's why we are at the fore of current topics – irrespective of „social networks“ or „mobile marketing“. Our distinct technological competence helps us gain a better understanding of your product, effectively communicate your message and reach your targeted audience. STRATECO – Your „Marketing Solution Provider™“
  6. 6. What we do… <ul><li>We create Marketing. </li></ul>Measurable. Measurable results from our projects are of great significance. Not only to measure the success of a project, but also to effectively steer a campaign during its course. In the end your budget should be used to greatest effect. With our data and project management solutions we ensure that even the simplest of contacts can result in a long-term customer relationships. STRATECO – Your „Marketing Solution Provider™“
  7. 7. What we do… <ul><li>We create Marketing. </li></ul>For you too! We are already looking forward to it! STRATECO – Your „Marketing Solution Provider™“
  8. 8. Details Customer Satisfaction Tools <ul><li>Creation research concept including data ascertainment </li></ul><ul><li>(CAPI face to face/ CATI/ online/ desk research ) </li></ul><ul><li>Interpretation of outcome (e.g. statistics, presentations) </li></ul><ul><li>Promotion outcome (e.g. white papers, marketing campaigns) </li></ul><ul><li>Quantitative & qualitative research </li></ul><ul><li>Interviews (in-person & phone) </li></ul><ul><li>Opinions polls </li></ul><ul><li>Surveys (web-based) </li></ul><ul><li>Questionnaires </li></ul><ul><li>Discussion groups </li></ul>
  9. 9. Sample: Aspect CSI (Consumer Satisfaction Index) <ul><li>Consumer Satisfaction Survey </li></ul><ul><li> Concept: consumer view vs. CC manager view </li></ul><ul><li>Identification of statements </li></ul><ul><li>Translation of statements into indexes </li></ul><ul><li>Development of campaign to promote outcome </li></ul><ul><li>Campaign </li></ul><ul><li>Multilevel marketing campaign </li></ul><ul><li>Survey & Campaign conducted in 9 countries </li></ul><ul><li>Attitudinal segmentation / consumer classification </li></ul><ul><li>Contact Center Report Card </li></ul><ul><li>Confront CC Managers with common misapprehensions </li></ul>
  10. 10. Sample: Aspect CSI (Consumer Satisfaction Index) Customer‘s expectations multi-level marketing campaign Consumer segmentation
  11. 11. References
  12. 12. References – B2B focussed
  13. 13. Sample – Artwork (1) <ul><li>Several Ad & Online </li></ul><ul><li>Campaigns plus Microsites </li></ul><ul><li>on Call Center Software </li></ul><ul><li>Customer: </li></ul><ul><li>Aspect Software </li></ul>
  14. 14. Sample – Artwork (2) <ul><li>Promotional Campaign on </li></ul><ul><li>Speech Technology & Automation </li></ul><ul><li>Performed as Post Card Campaign </li></ul><ul><li>and Advertisement in Magazines </li></ul><ul><li>Customer: </li></ul><ul><li>Initiative VOICE BUSINESS </li></ul>
  15. 15. Sample – Web-Development <ul><li>Campaign related Website </li></ul><ul><ul><li>www.callcept.de/aspect/aspectevents/aspectPE/index.php </li></ul></ul><ul><ul><li>www.mariokart-racingdays.de/root/index.php </li></ul></ul><ul><li>Microsite for Event-Registration </li></ul><ul><ul><li>www.customerday.com/2008/ </li></ul></ul><ul><li>Event Websites </li></ul><ul><ul><li>www.voiceday.com </li></ul></ul><ul><ul><li>www.voice-roadshow.de </li></ul></ul><ul><li>Community Websites </li></ul><ul><ul><li>www.speech-community.com (english) </li></ul></ul><ul><ul><li>www.voice-community.de (german) </li></ul></ul>
  16. 16. <ul><li>From a single stand… </li></ul><ul><li>… Holistic Events, </li></ul><ul><li>Congresses & Tradeshows </li></ul><ul><li>(concept & organisation) </li></ul>Sample – Event Trailer about VoiceDays (performed since 2004): www.voicedays.de/index.aspx?page=217 (IE only)
  17. 17. … some more impressions:
  18. 18. STRATECO - Facts
  19. 19. <ul><li>Strateco is a cross between a management consulting company </li></ul><ul><li>and a marketing agency </li></ul><ul><li>Located in Bad Homburg (near Frankfurt) </li></ul><ul><li>Comprised of 3 managing partners, 30 employees and a large pool of experienced and multinational freelancers (German, English, French, Dutch, Italian, Spanish) for project based cooperation </li></ul><ul><li>Over five years of technology marketing experience within the B2B-segment - working with major players in the industry such as Aspect Software, Genesys, Nortel, Deutsche Telekom/T-Com and Verint. </li></ul>Fact Sheet
  20. 20. Position Project- lifecycle Management focus Vision Strategy Concept Realisation results-oriented integrated Consulting Company Web-Agency System-Integrator Software-Company as “Consulting-Agency”
  21. 21. STRATECO – overall scope <ul><li>Business Intelligence & Data Management Solutions </li></ul><ul><ul><li>Financial planning tools </li></ul></ul><ul><ul><li>Reporting solutions </li></ul></ul><ul><ul><li>Management information systems </li></ul></ul><ul><ul><li>Customers: Credit Suisse, CSFB, Morgan Stanley, Ernst & Young, … </li></ul></ul><ul><li>Business Process Management </li></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Process analytics and optimization </li></ul></ul><ul><ul><li>Database and workflow platform development </li></ul></ul><ul><ul><li>Customers: Bentley Motors, Disney, E.ON, Hasbro, Philips, Thomas Cook… </li></ul></ul><ul><li>Marketing & Business Development </li></ul><ul><ul><li>Sales & Marketing strategies </li></ul></ul><ul><ul><li>Marketing services & support </li></ul></ul><ul><ul><li>Enabling Technologies </li></ul></ul><ul><ul><li>Customers: Aspect, Genesys, IBM, Nortel, Nuance, Siemens, T-Com, VoiceObjects… </li></ul></ul>
  22. 22. Portfolio – Marketing & Business Development Strategy Consulting Surveys & Analyses Event Management Direct Marketing Public Relations Online Marketing Technology Marketing Services
  23. 23. Portfolio – Marketing & Business Development Strategy Consulting Surveys & Analyses Event Management Direct Marketing Public Relations Online Marketing Technology Development of Sales and Marketing Strategies Business Segment Planning Auditing Marketing Services
  24. 24. Portfolio – Marketing & Business Development Survey & Analyses Event Management Direct Marketing Public Relations Online Marketing Technologieeinsatz Marketing Services <ul><li>Feasibility </li></ul><ul><li>Market & Industry </li></ul><ul><li>Competitive </li></ul><ul><li>Technology </li></ul><ul><li>Whitepapers </li></ul><ul><li>Ad-hoc Research </li></ul><ul><li>Market research </li></ul><ul><li>Customer Satisfaction </li></ul><ul><li>Conception </li></ul><ul><li>Realization </li></ul><ul><li>Congress </li></ul><ul><li>Tradeshows </li></ul><ul><li>Customer Events </li></ul><ul><li>Roadshows </li></ul><ul><li>Incentives </li></ul><ul><li>Seminars </li></ul><ul><li>Venue Research </li></ul><ul><li>Event Support </li></ul><ul><li>Conception </li></ul><ul><li>Creation </li></ul><ul><li>Production </li></ul><ul><li>Text </li></ul><ul><li>Mail-campaigns </li></ul><ul><li>Telemarketing </li></ul><ul><li>Data management </li></ul><ul><li>Quality control </li></ul><ul><li>Performance review </li></ul><ul><li>Conception </li></ul><ul><li>Website-Creation </li></ul><ul><li>E-Mail Campaign </li></ul><ul><li>Newsletter </li></ul><ul><li>Banners & Adverts </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Usability Tests </li></ul><ul><li>Quality Control </li></ul><ul><li>Performance review </li></ul><ul><li>Media relations </li></ul><ul><li>Publications </li></ul><ul><li>Online PR </li></ul><ul><li>Roundtables </li></ul><ul><li>Press Clippings </li></ul><ul><li>Copy writing </li></ul><ul><li>Coaching </li></ul><ul><li>Integrated communication </li></ul>Strategy Consulting
  25. 25. Portfolio – Marketing & Business Development Strategy Consulting Surveys & Analyses Event Management Direct Marketing Public Relations Online Marketing Technology Marketing Services <ul><li>Business Intelligence </li></ul><ul><li>MIS Applications </li></ul><ul><li>Data Management </li></ul><ul><li>Scorecard Solutions </li></ul><ul><li>Website & CMS </li></ul><ul><li>PMP Platform </li></ul><ul><li>Analyse Tools </li></ul><ul><li>Mobile Solutions </li></ul><ul><li>CRM Applications </li></ul><ul><li>Newsletter Engines </li></ul><ul><li>Contact Centre Solutions </li></ul>
  26. 26. Contact <ul><li>Mark Gutmann </li></ul><ul><li>Senior Consultant </li></ul><ul><li>Strateco GmbH & Co. KG </li></ul><ul><li>Kaiser-Friedrich-Promenade 45 </li></ul><ul><li>D-61348 Bad Homburg v.d.H. </li></ul><ul><li>Fon: +49-(0)6172-9959-520 </li></ul><ul><li>Fax: +49-(0)6172-9959-599 </li></ul><ul><li>www.strateco.de </li></ul><ul><li>[email_address] </li></ul><ul><li>Jens W. Klemann </li></ul><ul><li>Managing Partner </li></ul><ul><li>Strateco GmbH & Co. KG </li></ul><ul><li>Kaiser-Friedrich-Promenade 45 </li></ul><ul><li>D-61348 Bad Homburg v.d.H. </li></ul><ul><li>Fon: +49-(0)6172-9959-501 </li></ul><ul><li>Fax: +49-(0)6172-9959-599 </li></ul><ul><li>www.strateco.de </li></ul><ul><li>[email_address] </li></ul>

×