Vice President Pr Training By Harish
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Vice President Pr Training By Harish

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Officers raining - VP Public relations

Officers raining - VP Public relations

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Vice President Pr Training By Harish Vice President Pr Training By Harish Presentation Transcript

  • Vice president public relations
    Achieving Success as
    By: TM Harish Bilgi, ACB CL
    Asst Division Governor (Mkt)
    Div D
  • Serving as VP–PR
    A great opportunity, as you are responsible for
    • Promoting your club to the community / corporate.
    • Keeping the club members informed
  • What’s in it for me?
    You tend to acquire skills in..
    • Media relations
    • Advertising
    • Promotions
    • Campaign development
  • VP PR – Club standards
    Outside of the Club Meeting
    1. Attend district-sponsored club-officer training.
    2. Protect and publicize the TI brand.
    3. Promote the club to local media.
    4. Maintain a club Web site.
    5. Join a Toastmasters-moderated social networking Web site.
    6. Produce and distribute a club newsletter, preferably via e-mail.
    7. Promote membership programs.
    5. Attend club executive committee meetings.
    6. Attend other Toastmasters events.
    7. Arrange for a replacement if unable to attend a club meeting.
    8. Prepare your successor for office.
    Outside of the Club Meeting
    Outside of the Club Meeting
    Outside of the Club Meeting
    1. Attend district-sponsored club-officer training.
    1. Attend district-sponsored club-officer training.
    1. Attend district-sponsored club-officer training.
    2. Protect and publicize the TI brand.
    2. Protect and publicize the TI brand.
    2. Protect and publicize the TI brand.
    3. Promote the club to local media.
    3. Promote the club to local media.
    3. Promote the club to local media.
    4. Maintain a club Web site.
    4. Maintain a club Web site.
    4. Maintain a club Web site.
    5. Join a Toastmasters-moderated social networking
    5. Join a Toastmasters-moderated social networking
    5. Join a Toastmasters-moderated social networking
    Web site.
    Web site.
    Web site.
    6. Produce and distribute a club newsletter, preferably
    6. Produce and distribute a club newsletter, preferably
    6. Produce and distribute a club newsletter, preferably
    via e-mail.
    via e-mail.
    via e-mail.
    7. Promote membership programs.
    7. Promote membership programs.
    7. Promote membership programs.
    5. Attend club executive committee meetings.
    5. Attend club executive committee meetings.
    5. Attend club executive committee meetings.
    6. Attend other Toastmasters events.
    6. Attend other Toastmasters events.
    6. Attend other Toastmasters events.
    7. Arrange for a replacement if unable to attend a
    7. Arrange for a replacement if unable to attend a
    7. Arrange for a replacement if unable to attend a
    club meeting.
    club meeting.
    club meeting.
    8. Prepare your successor for office.
    8. Prepare your successor for office.
    8. Prepare your successor for office.
  • At the Club Meeting
    1. Announce upcoming events and programs.
    2. Gather information for the newsletter or Web site by asking for story contributions or covering club news yourself.
    3. Greet members and guests.
    VP PR – Club standards
  • 1311A.4 - Achieving Success as Vice President Public Relations
    VPPR-V #11
    Promote the Club to Local Media
    Target your audience
    Develop a media list
    Send promotional material to media members
  • 1311A.4 - Achieving Success as Vice President Public Relations
    VPPR-V #12
    Publicity Materials
    Maintain a press kit
    Send news releases
    Send invitations to employees
    Give interviews
  • 1311A.4 - Achieving Success as Vice President Public Relations
    VPPR-V #13
    Three Reasons for a Club Newsletter/Web Site
    Document and promote current events
    Inform with educational material
    Provide visitors with “take-home” value
  • 1311A.4 - Achieving Success as Vice President Public Relations
    VPPR-V #14
    Important Newsletter and Web-Site Features
    Content
    Readability
    Visual impact
  • 1311A.4 - Achieving Success as Vice President Public Relations
    VPPR-V #15
    FreeToastHost.org
    A free Web-hosting service for clubs!
    Use it to create and maintain a professional-looking Web site. No Web-site design experience necessary.
  • 1311A.4 - Achieving Success as Vice President Public Relations
    VPPR-V #16
    Keep in Touch With Toastmasters Events
    Be aware of area and district events
    Attend whenever possible
    Promote the benefits of membership
  • Case Study 1
    You have announced ‘International speech contest’ in your club. The d-day is fast approaching, and you have no participants. How will you ensure that the contest is not postponed & you also receive at least 12 contestants for the event.
    Time: (5 mins)
  • Case Study 2
    You have sent a flier to your community’s/ corporate intranet about an event with dinner, but till date you have received no r.s.v.p.
    As a VP PR what will you do to increase the effectiveness of your flier.
    Time: (5 mins)
  • Our newsletter
  • Our invites
  • Our report card