SlideShare a Scribd company logo
1 of 55
The Power of Promotional Products Promotional Products Association International
Table Of Contents Section A: Industry Information and Statistics Section B: Applications of Promotional Products   Section C: Research Studies Section D: Conclusion
SECTION A INDUSTRY INFORMATION AND STATISTICS
Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. What are Promotional Products?
. How big is the Promotional Products Industry? $19,440,837,547   Source: The PPAI 2007 Sales Volume Estimate
Growth of Industry Sales (PPAI Sales Volume Estimates by Year)
2007 SALES BY PRODUCT CATEGORY  (2006 Figures in parentheses) Wearables 30.71% (30.78%) Writing Instruments 10.39% (9.95%) Calendars 5.51%  (6.47%) Drinkware 6.32%  (5.64%) Bags  7.05%  (5.81%) Desk/Office/ Business Accessories 6.19% (6.28%) Recognition/Awards/Trophies/Jewelry 3.55% (3.56%) Other  2.32% (2.34%) Textiles 2.25% (2.05%) Sporting Goods 2.57% (2.95%) Magnets 2.37% (2.23%) Housewares 2.35% (2.64%) Computers  3.31% (2.28%) Automotive 2.48% (2.31%) Clocks & Watches 1.62% (1.87%) Buttons/Badges/ Ribbons 1.82% (2.26%) Stickers & Decals 2.07% (2.58%) Electronics  1.69% (1.74%) Games 2.21% (2.49%) Food 1.75% (1.91%) Personal 1.68% (1.86%) Source: 2007 PPAI Product and Program Category Surveys
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top Buyers of  Promotional Products by Industry
SECTION B APPLICATIONS OF PROMOTIONAL PRODUCTS
2007 SALES BY PROGRAM CATEGORY  (2006 in parentheses) Source: 2007 PPAI Product and Program Category Surveys Employee Relations & Events 13.80% (8.46%) Trade Shows  10.68% (11.36%) Brand Awareness  12.84% (8.87%) Dealer Distributor Programs 6.16% (7.73%) Public Relations 7.05% (8.75%) New Customer/Account Generation  9.98% (7.61%) New Product/ Service Introduction  5.78% (5.29%) Employee Service Awards  5.44% (5.43%) Not-For-Profit Programs  8.16% (5.89%) Internal Promotions  6.30% (3.47%) Customer Referral  6.76% (2.33%) Safety Education/Incentive  2.78% (3.04%) Marketing Research  1.53% (1.36%) Other  2.73% (1.84%) Note: (Business Gifts as a category has been eliminated in 2007)
Advantages of Using Promotional Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SECTION C RESEARCH STUDIES
Promotional Products – A Key Ingredient to Integrated Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],A 2006 Study by Louisiana State University and University of Texas at San Antonio
Promotional Products – A Key Ingredient to Integrated Marketing (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A 2006 Study by Louisiana State University and University of Texas at San Antonio
Promotional Products – A Key Ingredient to Integrated Marketing (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A 2006 Study by Louisiana State University and University of Texas at San Antonio
Promotional Products – A Key Ingredient to Integrated Marketing (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A 2006 Study by Louisiana State University and University of Texas at San Antonio
Promotional Products – A Key Ingredient to Integrated Marketing (Contd.) ,[object Object],[object Object],[object Object],[object Object],A 2006 Study by Louisiana State University and University of Texas at San Antonio
Promotional Products’ Impact on Brand/ Company Image ,[object Object],[object Object],A 2005 Study by Georgia Southern University
Promotional Products’ Impact on Brand/ Company Image (contd.) ,[object Object]
Promotional Products’ Impact on Brand/ Company Image (contd.) ,[object Object]
Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers ,[object Object],[object Object],A 2005 Study by Louisiana State University and Glenrich Business Studies
Effectiveness of Promotional Products at Tradeshows ,[object Object],[object Object],A 2003 Study by Georgia Southern University
Increase Booth Traffic with Promotional Products  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A 2004 study by Georgia Southern University
Impact, Exposure and Influence of Promotional Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A 2004 Study by L.J Market Research
Impact, Exposure and Influence of Promotional Products (contd.) ,[object Object],[object Object],[object Object],[object Object]
Impact, Exposure and Influence of Promotional Products (contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact, Exposure and Influence of Promotional Products (contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Clients Respond to Business Gifts A study by Wayne State University demonstrated that business gifts not only improved sales but also  customer attitudes.   Results were compared among three groups:  a) The letter Group -a group that received a  letter of thanks  b) The Silver Group - those that received a  letter plus a silver desk set (a $20 value) c) The Gold Group - those that received a  letter plus a gold desk set (A $40 value) A 1998 study by Wayne State University
Clients Respond to Business Gifts 1 = Very Dissatisfied/Very unlikely to buy and 7 = Very Satisfied/Very likely to buy
Trade Shows To promote traffic at its booth, an exhibitor sent invitations to 4900 trade show registrants. Registrants were further broken down into smaller groups, each of which received from zero to three gifts(before, at, and/or after the show). The researchers measured booth traffic, post-show memory of having received the invitation and goodwill toward the company. A 1991 Study by Exhibit Surveys, Inc
Trade Shows Booth Visitation Rates 176%  Increase
The use of promotional products in this study increased : ,[object Object],[object Object],[object Object]
Improve Direct Mail Response Rates with Promotional Products ,[object Object],[object Object],A 1992 study by Silver Marketing Group
Findings * In terms of appointments secured
[object Object]
Repeat Business New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than  new customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products  would outperform coupons in the area of repeat business and sales. Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period. Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied. A 1994 Study by Southern Methodist University
Total 8-Month Spending
Employee Awards and Incentives In 1994 Baylor University randomly surveyed 1,500 people, asking their opinions regarding employee awards and incentives. Survey recipients were asked to rate how most employees felt about awards and incentives.  A 1994 Study by Baylor University
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motivating through Incentives ,[object Object],[object Object],[object Object],A 1999 Incentive Federation Study
How Incentives are Used
Percentage of Incentive Programs that Achieve Established Goals
Generate Customer Referrals Using Promotional Products A 1993 study by Baylor University found that customers who receive promotional products are more willing to provide leads than customers who don’t receive promotional products. Twenty Mary Kay consultants participated in a study where half of them distributed promotional gifts to customers and the other ten offered no promotional items to their customers. Both groups then asked customers (200 in all) to refer names of acquaintances. A 1993 Study by Baylor University
Findings
[object Object],[object Object],[object Object],[object Object],[object Object]
Build Customer Goodwill with Promotional Products ,[object Object],[object Object],A 1992 study by Baylor University
  Feelings of Goodwill  Toward Company and Sales Representative
[object Object],[object Object],[object Object],[object Object]
Dimensional Mailings ,[object Object],[object Object],A 1993 Baylor University study
Dimensional Direct Mail Response Rates
Improve Response Rates to an Advertising Campaign With Promotional Product Mailings In a 1996 study PPAI helped a national tile distributor integrate the use of direct mail and promotional products into a print advertising campaign. One group of subscribers received only the trade ad. Other groups received a sales letter, a promotional product, or a promotional product incentive along with the trade ad. 1996 study by Dallas Marketing Group
Findings
SECTION D CONCLUSION
The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. The information contained within this presentation will provide a greater knowledge of promotional products, the industry and its applications.
This information has been made available to you courtesy of Promotional Products Association International and Dynamic Image Marketing Systems, Inc. For more Information contact:  Dynamic Image Marketing Systems, Inc 1465 Sand Hill Rd Ste 1017 Candler, NC 28715 828.687.1893 - www.dynamicimage.biz

More Related Content

What's hot

Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.ppt
Gurjit
 
Consumer promotion
Consumer promotionConsumer promotion
Consumer promotion
Aditya Mehta
 
Advertising And Promotion
Advertising And PromotionAdvertising And Promotion
Advertising And Promotion
Vamsi Krishna
 
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing CommunicationsAn Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communications
charmi
 
Guerrilla Marketing presentation
Guerrilla Marketing presentationGuerrilla Marketing presentation
Guerrilla Marketing presentation
Svetlana Puchkova
 
Integrated Marketing communication Tools
Integrated Marketing communication ToolsIntegrated Marketing communication Tools
Integrated Marketing communication Tools
Kuhu Pathak
 

What's hot (20)

Media Planning
Media PlanningMedia Planning
Media Planning
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.ppt
 
Public relations
Public relationsPublic relations
Public relations
 
Consumer promotion
Consumer promotionConsumer promotion
Consumer promotion
 
ATL&BTL marketing products Promotion
ATL&BTL marketing products PromotionATL&BTL marketing products Promotion
ATL&BTL marketing products Promotion
 
Public Relations & Publicity
Public Relations & Publicity Public Relations & Publicity
Public Relations & Publicity
 
What is digital PR?
What is digital PR?What is digital PR?
What is digital PR?
 
Advertising And Promotion
Advertising And PromotionAdvertising And Promotion
Advertising And Promotion
 
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing CommunicationsAn Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communications
 
Marketing for NGOs
Marketing for NGOsMarketing for NGOs
Marketing for NGOs
 
Presentation on Advertising
Presentation on AdvertisingPresentation on Advertising
Presentation on Advertising
 
Promotion mix"methods of promotion"
Promotion mix"methods of promotion"Promotion mix"methods of promotion"
Promotion mix"methods of promotion"
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formats
 
Elements of a print ad
Elements of a print adElements of a print ad
Elements of a print ad
 
Guerrilla Marketing presentation
Guerrilla Marketing presentationGuerrilla Marketing presentation
Guerrilla Marketing presentation
 
Marketing communication
Marketing communicationMarketing communication
Marketing communication
 
ATL, BTL & TTL MARKETING
ATL, BTL & TTL MARKETINGATL, BTL & TTL MARKETING
ATL, BTL & TTL MARKETING
 
Integrated Marketing communication Tools
Integrated Marketing communication ToolsIntegrated Marketing communication Tools
Integrated Marketing communication Tools
 
Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Introduction to promotion
Introduction to promotionIntroduction to promotion
Introduction to promotion
 

Viewers also liked

Webinar – Pricing & Regulations: Will you be able to justify your valuations ...
Webinar – Pricing & Regulations: Will you be able to justify your valuations ...Webinar – Pricing & Regulations: Will you be able to justify your valuations ...
Webinar – Pricing & Regulations: Will you be able to justify your valuations ...
aimsoftware
 
Promotional Strategies: Virgin Mobile India
Promotional Strategies: Virgin Mobile IndiaPromotional Strategies: Virgin Mobile India
Promotional Strategies: Virgin Mobile India
shruthi.rajan
 

Viewers also liked (17)

Power of Promotional Products
Power of Promotional ProductsPower of Promotional Products
Power of Promotional Products
 
9 Worst Promotional Products
9 Worst Promotional Products9 Worst Promotional Products
9 Worst Promotional Products
 
The Power of Promotional Products
The Power of Promotional ProductsThe Power of Promotional Products
The Power of Promotional Products
 
Amazing Benefits of Using Promotional Products for your Business
Amazing Benefits of Using Promotional Products for your BusinessAmazing Benefits of Using Promotional Products for your Business
Amazing Benefits of Using Promotional Products for your Business
 
Promotional Products Industry Report
Promotional Products Industry ReportPromotional Products Industry Report
Promotional Products Industry Report
 
Marketing fifthp
Marketing fifthpMarketing fifthp
Marketing fifthp
 
Webinar – Pricing & Regulations: Will you be able to justify your valuations ...
Webinar – Pricing & Regulations: Will you be able to justify your valuations ...Webinar – Pricing & Regulations: Will you be able to justify your valuations ...
Webinar – Pricing & Regulations: Will you be able to justify your valuations ...
 
Chapter 12
Chapter 12Chapter 12
Chapter 12
 
Product strategy
Product strategyProduct strategy
Product strategy
 
Chpt6
Chpt6Chpt6
Chpt6
 
Universities as Regenerators: Rupert Goddard, Sheppard Robson
Universities as Regenerators: Rupert Goddard, Sheppard RobsonUniversities as Regenerators: Rupert Goddard, Sheppard Robson
Universities as Regenerators: Rupert Goddard, Sheppard Robson
 
Promotional Strategies: Virgin Mobile India
Promotional Strategies: Virgin Mobile IndiaPromotional Strategies: Virgin Mobile India
Promotional Strategies: Virgin Mobile India
 
Address calculation-sort
Address calculation-sortAddress calculation-sort
Address calculation-sort
 
Time Management Strategies For Business Owners
Time Management Strategies For Business OwnersTime Management Strategies For Business Owners
Time Management Strategies For Business Owners
 
Options pricing ( calculation of option premium)
Options pricing ( calculation of option premium)Options pricing ( calculation of option premium)
Options pricing ( calculation of option premium)
 
PHARMA Target Segmentation Grid (2 plus 2)
PHARMA Target Segmentation Grid (2 plus 2)PHARMA Target Segmentation Grid (2 plus 2)
PHARMA Target Segmentation Grid (2 plus 2)
 
Basics of brand map
Basics of brand mapBasics of brand map
Basics of brand map
 

Similar to Power Of Promotional Products

Promotion Power Through Premiums
Promotion Power Through PremiumsPromotion Power Through Premiums
Promotion Power Through Premiums
rickslide
 
Power Of Promotional Products
Power Of  Promotional ProductsPower Of  Promotional Products
Power Of Promotional Products
guest234f771
 
Power Of Promotional Products
Power Of  Promotional ProductsPower Of  Promotional Products
Power Of Promotional Products
mandara1
 
2005 Powerof Promo Products
2005 Powerof Promo Products2005 Powerof Promo Products
2005 Powerof Promo Products
guest5e8b93
 
Power of Promotional Products
Power of Promotional ProductsPower of Promotional Products
Power of Promotional Products
kariecowden
 
Promotional productions-influence-consumer-behavior
Promotional productions-influence-consumer-behaviorPromotional productions-influence-consumer-behavior
Promotional productions-influence-consumer-behavior
Kim Gravel Wood
 

Similar to Power Of Promotional Products (20)

Promotional merchandise in USA
Promotional merchandise in USAPromotional merchandise in USA
Promotional merchandise in USA
 
Promotion Power Through Premiums
Promotion Power Through PremiumsPromotion Power Through Premiums
Promotion Power Through Premiums
 
Power Of Promotional Products Pp
Power Of Promotional Products PpPower Of Promotional Products Pp
Power Of Promotional Products Pp
 
The Power Of Promotional Products
The Power Of Promotional ProductsThe Power Of Promotional Products
The Power Of Promotional Products
 
Power Of Promotional Products
Power Of  Promotional ProductsPower Of  Promotional Products
Power Of Promotional Products
 
Power Of Promotional Products
Power Of  Promotional ProductsPower Of  Promotional Products
Power Of Promotional Products
 
2005 Powerof Promo Products
2005 Powerof Promo Products2005 Powerof Promo Products
2005 Powerof Promo Products
 
The power of promotional products
The power of promotional productsThe power of promotional products
The power of promotional products
 
Trade Show Giveaways
Trade Show GiveawaysTrade Show Giveaways
Trade Show Giveaways
 
02 Key Ingredient To Integrated Marketing
02 Key Ingredient To Integrated Marketing02 Key Ingredient To Integrated Marketing
02 Key Ingredient To Integrated Marketing
 
05 Impact Exposure, And Influence
05 Impact Exposure, And Influence05 Impact Exposure, And Influence
05 Impact Exposure, And Influence
 
J4 Promo Power Point
J4 Promo Power PointJ4 Promo Power Point
J4 Promo Power Point
 
04 Produce Valuable Referrals
04 Produce Valuable Referrals04 Produce Valuable Referrals
04 Produce Valuable Referrals
 
03 Impact On Brand Company Image
03 Impact On Brand Company Image03 Impact On Brand Company Image
03 Impact On Brand Company Image
 
A Dvocate Presentation
A Dvocate PresentationA Dvocate Presentation
A Dvocate Presentation
 
The Power of Promotional Products!
The Power of Promotional Products!The Power of Promotional Products!
The Power of Promotional Products!
 
Power of Promotional Products
Power of Promotional ProductsPower of Promotional Products
Power of Promotional Products
 
Promotional productions-influence-consumer-behavior
Promotional productions-influence-consumer-behaviorPromotional productions-influence-consumer-behavior
Promotional productions-influence-consumer-behavior
 
Make A Lasting Impression
Make A Lasting ImpressionMake A Lasting Impression
Make A Lasting Impression
 
Benefit Testing CASE2004
Benefit Testing CASE2004Benefit Testing CASE2004
Benefit Testing CASE2004
 

Recently uploaded

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Recently uploaded (20)

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 

Power Of Promotional Products

  • 1. The Power of Promotional Products Promotional Products Association International
  • 2. Table Of Contents Section A: Industry Information and Statistics Section B: Applications of Promotional Products Section C: Research Studies Section D: Conclusion
  • 3. SECTION A INDUSTRY INFORMATION AND STATISTICS
  • 4. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. What are Promotional Products?
  • 5. . How big is the Promotional Products Industry? $19,440,837,547 Source: The PPAI 2007 Sales Volume Estimate
  • 6. Growth of Industry Sales (PPAI Sales Volume Estimates by Year)
  • 7. 2007 SALES BY PRODUCT CATEGORY (2006 Figures in parentheses) Wearables 30.71% (30.78%) Writing Instruments 10.39% (9.95%) Calendars 5.51% (6.47%) Drinkware 6.32% (5.64%) Bags 7.05% (5.81%) Desk/Office/ Business Accessories 6.19% (6.28%) Recognition/Awards/Trophies/Jewelry 3.55% (3.56%) Other 2.32% (2.34%) Textiles 2.25% (2.05%) Sporting Goods 2.57% (2.95%) Magnets 2.37% (2.23%) Housewares 2.35% (2.64%) Computers 3.31% (2.28%) Automotive 2.48% (2.31%) Clocks & Watches 1.62% (1.87%) Buttons/Badges/ Ribbons 1.82% (2.26%) Stickers & Decals 2.07% (2.58%) Electronics 1.69% (1.74%) Games 2.21% (2.49%) Food 1.75% (1.91%) Personal 1.68% (1.86%) Source: 2007 PPAI Product and Program Category Surveys
  • 8.
  • 9. SECTION B APPLICATIONS OF PROMOTIONAL PRODUCTS
  • 10. 2007 SALES BY PROGRAM CATEGORY (2006 in parentheses) Source: 2007 PPAI Product and Program Category Surveys Employee Relations & Events 13.80% (8.46%) Trade Shows 10.68% (11.36%) Brand Awareness 12.84% (8.87%) Dealer Distributor Programs 6.16% (7.73%) Public Relations 7.05% (8.75%) New Customer/Account Generation 9.98% (7.61%) New Product/ Service Introduction 5.78% (5.29%) Employee Service Awards 5.44% (5.43%) Not-For-Profit Programs 8.16% (5.89%) Internal Promotions 6.30% (3.47%) Customer Referral 6.76% (2.33%) Safety Education/Incentive 2.78% (3.04%) Marketing Research 1.53% (1.36%) Other 2.73% (1.84%) Note: (Business Gifts as a category has been eliminated in 2007)
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Clients Respond to Business Gifts A study by Wayne State University demonstrated that business gifts not only improved sales but also customer attitudes. Results were compared among three groups: a) The letter Group -a group that received a letter of thanks b) The Silver Group - those that received a letter plus a silver desk set (a $20 value) c) The Gold Group - those that received a letter plus a gold desk set (A $40 value) A 1998 study by Wayne State University
  • 29. Clients Respond to Business Gifts 1 = Very Dissatisfied/Very unlikely to buy and 7 = Very Satisfied/Very likely to buy
  • 30. Trade Shows To promote traffic at its booth, an exhibitor sent invitations to 4900 trade show registrants. Registrants were further broken down into smaller groups, each of which received from zero to three gifts(before, at, and/or after the show). The researchers measured booth traffic, post-show memory of having received the invitation and goodwill toward the company. A 1991 Study by Exhibit Surveys, Inc
  • 31. Trade Shows Booth Visitation Rates 176% Increase
  • 32.
  • 33.
  • 34. Findings * In terms of appointments secured
  • 35.
  • 36. Repeat Business New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than new customers who receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales. Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period. Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied. A 1994 Study by Southern Methodist University
  • 38. Employee Awards and Incentives In 1994 Baylor University randomly surveyed 1,500 people, asking their opinions regarding employee awards and incentives. Survey recipients were asked to rate how most employees felt about awards and incentives. A 1994 Study by Baylor University
  • 39.
  • 40.
  • 42. Percentage of Incentive Programs that Achieve Established Goals
  • 43. Generate Customer Referrals Using Promotional Products A 1993 study by Baylor University found that customers who receive promotional products are more willing to provide leads than customers who don’t receive promotional products. Twenty Mary Kay consultants participated in a study where half of them distributed promotional gifts to customers and the other ten offered no promotional items to their customers. Both groups then asked customers (200 in all) to refer names of acquaintances. A 1993 Study by Baylor University
  • 45.
  • 46.
  • 47. Feelings of Goodwill Toward Company and Sales Representative
  • 48.
  • 49.
  • 50. Dimensional Direct Mail Response Rates
  • 51. Improve Response Rates to an Advertising Campaign With Promotional Product Mailings In a 1996 study PPAI helped a national tile distributor integrate the use of direct mail and promotional products into a print advertising campaign. One group of subscribers received only the trade ad. Other groups received a sales letter, a promotional product, or a promotional product incentive along with the trade ad. 1996 study by Dallas Marketing Group
  • 54. The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. The information contained within this presentation will provide a greater knowledge of promotional products, the industry and its applications.
  • 55. This information has been made available to you courtesy of Promotional Products Association International and Dynamic Image Marketing Systems, Inc. For more Information contact: Dynamic Image Marketing Systems, Inc 1465 Sand Hill Rd Ste 1017 Candler, NC 28715 828.687.1893 - www.dynamicimage.biz