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Harnessing the Cloud
  Derrin Kent Kentderrin@tdm.info
            Derrin - - mail@derr.in
 Richard Richard Hand -richard@tdm.info
          Hand - richard@tdm.info
               01299 405719
               07792 569415



    http://tdm.info
                Tel. 01299 405719
                Mob. 07792569451
                Web. http://tdm.info
TDM are...

 Happy Penguins!
                                            ...because we believe there is:

                                            •      An ethical case
                                            •      A technological case and
                                            •      A rock solid business case

                                            ...for Open Source software.

Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
TDM are not...

 Angry Penguins
                                            ...because we believe that:

                                            •      We should seek to use good
                                                   software wherever it helps.
                                            •      Proprietary software can
                                                   serve as the Ying to Open
                                                   Source's Yang.


Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
Who are we?




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
Who are we?




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
Who are we?




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
Who are we?




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
http://tdm.info




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
We are going to...
 •       Talk about when / why to choose cloud computing

 •       Get you talking about when you personally might
         choose cloud computing

 •       Show you some ways in which we are using cloud
         computing ourselves

 ...so let's get started.


Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
How many people here
                    use Linux on a daily basis?




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
How many people here
                    use the internet on a use
                      How many people here daily
                     the internet on a daily basis?
                                basis?




Tel. 01299 405719    Mob. 07792569451   Web. http://tdm.info
Five different ways we can compute
1.     Local Device          e.g. Desktop, Laptop, Netbook, PDA, Games Console, Watch(?), Fridge(?)



2.     Local Server          e.g. Dell or IBM running Windows or Linux



3.     Single SaaS (Software as a Service)                               e.g. SalesForce.com



4.     Open Cloud           e.g. TDM, ULCC



5.     Corporate Cloud              e.g. Windows Azure, Google Apps, Amazon EC2



= Choice with Trade-offs

Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
(1) Your own Local Device
                Positives                                     Negatives
 • You can work on the train!                       • Poor for Community
   (No Broadband Required)                            Interaction / Collaboration
 • High Performance                                 • Disincentive for corporate
 • “Tailorability”                                    interoperability
 • Very private, locally stored
   data
 • Mobile augmented reality



Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
(2) Local Servers Managed by IT
                  Dept.
                Positives                                      Negatives
 • Some Privacy but more                            • Not very eco-friendly
   interactivity
                                                    • Core versus fringe activity.
 • Easy to monitor security
   and performance                                       e.g. Would an FE College
                                                         employ a construction
 • Easy to monitor user                                  department with and architect,
   activity (re: Data Protection                         civili engineer, construction
   + e-Safety)                                           worker etc.?

 • Very private, locally stored
   data
 • Mobile augmented reality
Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
What is this?




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
Local Electricity Generators were made
          redundant by the National Grid...




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
(3) Open Cloud / Shared Services / Open
        Source Software, Elastic Computing
                    Positives                                 Negatives
 • Eco-friendly - effectively                       • Trust: Perhaps it is easier to
   managed server space in                            trust Microsoft?
   datacentres (VMs?)
                                                    • Price: More expensive than
 • Still get local access to                          international data centre
   expertise / support                                hosting?
 • Outsource supplier will offer
   training / configuration services
   in addition to managed hosting
 • Rapid Deployment / ease of
   scaling

Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
(4) (Single) SaaS
               Twitter v's identi.ca / FaceBook versus Mahoodle (Creepy Treehouse)


                    Positives                                     Negatives
   • Big communities can boom • Privacy? Ownership of Data
     better than (eg TDM            (eg Facebook)
     Network Hubs)
                                  • Exportability? If the service
   • Marketing: You go out to       goes down, you lose
     the people (they don't come    everything (eg Pod-O-Matic)
     to you).
                                  • Misuse? Creepy Treehouse -
   • Very private, locally stored   Ref: e-Learning?
     data
   • Mobile augmented reality


Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
(4) Open Cloud
    Hosted Services e.g. VMs, Dedicated servers (eg Rackspace),
     Co-Located Servers
    Managed Services e.g. TDM, Rackspace

                       (5) Corporate Cloud
    Hosted Services e.g. Old-Style Webhosting (on templates and
     cPanels) or Amazon EC2
    Managed Services e.g. Windows Azure, Google Apps, Sales
     Force.com

Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
(5) Corporate Cloud: International
                  Datacenters




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
(5) Corporate Cloud: International
                  Datacenters
               Positives                                        Negatives
•   Green and Eco-Friendly                        •    Trust?
•   Rapid Deployment                              •    Privacy Policy?
•   Easy Scalability                              •    Exportability of your Data?
•   Professional Support                          •    Openness of APIs?
                                                       Software Integration?
                                                  •    Control over future costs?
                                                  •    Configurability of platform?



Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
This is an age of
                         Technopreneurship,
                              Choices
                           and Trade-offs




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info
Group Activity...




Tel. 01299 405719   Mob. 07792569451   Web. http://tdm.info

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Harnessing The Cloud

  • 1. Harnessing the Cloud Derrin Kent Kentderrin@tdm.info Derrin - - mail@derr.in Richard Richard Hand -richard@tdm.info Hand - richard@tdm.info 01299 405719 07792 569415 http://tdm.info Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 2. TDM are... Happy Penguins! ...because we believe there is: • An ethical case • A technological case and • A rock solid business case ...for Open Source software. Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 3. TDM are not... Angry Penguins ...because we believe that: • We should seek to use good software wherever it helps. • Proprietary software can serve as the Ying to Open Source's Yang. Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 4. Who are we? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 5. Who are we? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 6. Who are we? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 7. Who are we? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 8. http://tdm.info Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 9. We are going to... • Talk about when / why to choose cloud computing • Get you talking about when you personally might choose cloud computing • Show you some ways in which we are using cloud computing ourselves ...so let's get started. Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 10. How many people here use Linux on a daily basis? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 11. How many people here use the internet on a use How many people here daily the internet on a daily basis? basis? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 12. Five different ways we can compute 1. Local Device e.g. Desktop, Laptop, Netbook, PDA, Games Console, Watch(?), Fridge(?) 2. Local Server e.g. Dell or IBM running Windows or Linux 3. Single SaaS (Software as a Service) e.g. SalesForce.com 4. Open Cloud e.g. TDM, ULCC 5. Corporate Cloud e.g. Windows Azure, Google Apps, Amazon EC2 = Choice with Trade-offs Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 13. (1) Your own Local Device Positives Negatives • You can work on the train! • Poor for Community (No Broadband Required) Interaction / Collaboration • High Performance • Disincentive for corporate • “Tailorability” interoperability • Very private, locally stored data • Mobile augmented reality Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 14. (2) Local Servers Managed by IT Dept. Positives Negatives • Some Privacy but more • Not very eco-friendly interactivity • Core versus fringe activity. • Easy to monitor security and performance e.g. Would an FE College employ a construction • Easy to monitor user department with and architect, activity (re: Data Protection civili engineer, construction + e-Safety) worker etc.? • Very private, locally stored data • Mobile augmented reality Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 15. What is this? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 16. Local Electricity Generators were made redundant by the National Grid... Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 17. (3) Open Cloud / Shared Services / Open Source Software, Elastic Computing Positives Negatives • Eco-friendly - effectively • Trust: Perhaps it is easier to managed server space in trust Microsoft? datacentres (VMs?) • Price: More expensive than • Still get local access to international data centre expertise / support hosting? • Outsource supplier will offer training / configuration services in addition to managed hosting • Rapid Deployment / ease of scaling Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 18. (4) (Single) SaaS Twitter v's identi.ca / FaceBook versus Mahoodle (Creepy Treehouse) Positives Negatives • Big communities can boom • Privacy? Ownership of Data better than (eg TDM (eg Facebook) Network Hubs) • Exportability? If the service • Marketing: You go out to goes down, you lose the people (they don't come everything (eg Pod-O-Matic) to you). • Misuse? Creepy Treehouse - • Very private, locally stored Ref: e-Learning? data • Mobile augmented reality Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 19. (4) Open Cloud  Hosted Services e.g. VMs, Dedicated servers (eg Rackspace), Co-Located Servers  Managed Services e.g. TDM, Rackspace (5) Corporate Cloud  Hosted Services e.g. Old-Style Webhosting (on templates and cPanels) or Amazon EC2  Managed Services e.g. Windows Azure, Google Apps, Sales Force.com Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 20. (5) Corporate Cloud: International Datacenters Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 21. (5) Corporate Cloud: International Datacenters Positives Negatives • Green and Eco-Friendly • Trust? • Rapid Deployment • Privacy Policy? • Easy Scalability • Exportability of your Data? • Professional Support • Openness of APIs? Software Integration? • Control over future costs? • Configurability of platform? Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 22. This is an age of Technopreneurship, Choices and Trade-offs Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info
  • 23. Group Activity... Tel. 01299 405719 Mob. 07792569451 Web. http://tdm.info