Are you wondering how to use Social Media to market your business? Mark Schmukler, a partner at Sagefrog Marketing Group, provides a Social Media Marketing Framework to jump start your social media marketing strategy. He recently presented in Philadelphia at an Eastern Technology Council and Women in Networking event - Web 2.0 More Than Just Friends. Download Mark’s Presentation to learn more

1. Social Media Marketing Framework TM
Based on the presentation by
Mark Schmukler, Managing Partner
Sagefrog Marketing Group, LLC
Web 2.0 More than Just Friends
Women In Networking and the Eastern Technology Council
Philadelphia, PA. March 2009
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

2. Social Media Marketing Framework TM
To help marketers understand and leverage Social Media, we have
organized Social Media into a “framework” consisting of 7 categories.
For each category we:
– Offer a brief description
– Identify leading Social Media Sites
– Suggest applications for marketing
– Provide case studies
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

3. Social Media Marketing Framework TM
Here are our 7 Social Media Marketing (SMM)TM categories:
1. Social Networking
2. Multimedia Sharing
3. Blogs and Mini-blogs
4. Wiki Collaboration
5. Forums, Communities, Reviews
6. Tagging and Bookmarking
7. RSS feeds and Aggregators
© 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

4. Category 1: Social Networking Sites (SNS)
Description: Virtual business and career networking
Examples:
• Facebook (#5*)
• Linked-In
Marketing Applications:
• Create company pages
• Join and create groups
• Check out advertising opportunities
* source: alexa.com traffic rankings 3/16/09 http://www.alexa.com/site/ds/top_sites

6. Category 2: Multimedia Sharing
Description: Sites that host multimedia content
Examples: - YouTube (#3)
- Flickr (#33)
- Slideshare
- Livestreaming
Marketing Applications:
- Upload Videos, Photos, PPTs
- Share via email, links, your website
- You Tube Channel

7. Blendtec on YouTube
http://www.youtube.com/watch?v=qg1ckCkm8YI

8. Category 3: Blogs and Mini-blogs
Description: Journal of thoughts, links and multimedia
Examples: - Blogger (#8)
- Wordpress (#24)
- Twitter (6M+)
Marketing Applications:
- Search (Google Alerts, Technorati, Twitter)
- Monitor, comment and create

9. Starbucks on Twitter
Social Media Marketing

10. Category 4: Wiki Collaboration
Description: Multiple contributors of shared content
Example: - Wikipedia (#7)
Marketing Applications:
- Search, monitor, comment and create

11. Nike on Wikipedia

12. Category 5: Forums, Communities, Reviews
Description: Discussion groups where people share
information and opinions on common
interests
Examples: - Amazon (#24)
- Tripadvisor.com
Marketing Applications:
- Post questions and comments, monitor
and analyze responses

13. Tripadvisor

14. Category 6: Tagging and Bookmarking
Description: Ability to tag articles and websites
Examples: - Digg
- Stumbleupon
- Delicious
Marketing Applications:
- Profile, Tag, Vote, Search, Share

15. Bookmarks

16. Category 7: RSS feeds and Aggregators
Description: Organize social media for efficient consumption
Examples: - RSS readers, widgets (eg iGoogle)
- FriendFeed
- Twitter aggregators
(eg Twitturly)
Marketing Applications:
- Subscribe, merge and organize

17. iGoogle

19. Social Media Marketing Framework TM
1. Social Networking
2. Multimedia Sharing
3. Blogs and Mini-blogs
4. Wiki Collaboration
5. Forums, Communities, Reviews
6. Tagging and Bookmarking
7. RSS feeds and Aggregators

20. Get the conversation started…
Turn to Sagefrog Marketing Group to develop your Social Media
Marketing strategy.
Sagefrog is a full service marketing, interactive, and public relations
company. We specialize in health, technology and business services
marketing for companies based in the greater Philadelphia and New
Jersey area.
Sagefrog’s services include marketing strategy and research, brand
identity, marketing materials, websites, online marketing, public
relations, advertising, tradeshow support, direct marketing and email
marketing.

21. Mark Schmukler, Managing Partner
Sagefrog Marketing Group, LLC
http://www.sagefrog.com
marks@sagefrog.com
(215) 230-9024
196 W Ashland Street
Doylestown, PA 18901