Phil Duff's presentation "Rich & Famous" held at BCB 2008 (www.barconvent.com)

7. “ He is a gentleman who is all ablaze with diamonds.

8. “ He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the calling of a bar-tender in the United States”

9. “ He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the calling of a bar-tender in the United States” Description of Jerry Thomas in 1863

10. US vice-president in 1863:

11. US vice-president in 1863: $50,000 per year

12. US vice-president in 1863: $50,000 per year Jerry Thomas in 1863:

13. US vice-president in 1863: $50,000 per year Jerry Thomas in 1863: $50,000 per year

14. US vice-president in 1969:

15. US vice-president in 1969: $100,000 per year

16. US vice-president in 1969: $100,000 per year Singles-bar bartender in 1969:

17. US vice-president in 1969: $100,000 per year Singles-bar bartender in 1969: $50,000 per year

18. Rich & Famous: Step 1: Getting Rich

19. 1. Buy A Bar Rich & Famous: Step 1: Getting Rich

20. 2. Sell Drinks Faster Rich & Famous: Step 1: Getting Rich

21. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 Rich & Famous: Step 1: Getting Rich

22. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 Rich & Famous: Step 1: Getting Rich

23. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 Rich & Famous: Step 1: Getting Rich

24. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 Rich & Famous: Step 1: Getting Rich

25. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 Rich & Famous: Step 1: Getting Rich

26. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 Rich & Famous: Step 1: Getting Rich

27. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 x 4.2 years Rich & Famous: Step 1: Getting Rich

28. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 x 4.2 years €1,000,000 Rich & Famous: Step 1: Getting Rich

29. 3. Sell Better Drinks Rich & Famous: Step 1: Getting Rich

30. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 Rich & Famous: Step 1: Getting Rich

31. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Rich & Famous: Step 1: Getting Rich

32. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour Rich & Famous: Step 1: Getting Rich

33. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 Rich & Famous: Step 1: Getting Rich

34. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 Rich & Famous: Step 1: Getting Rich

35. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 Rich & Famous: Step 1: Getting Rich

36. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 x 7.5 years Rich & Famous: Step 1: Getting Rich

37. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 x 7.5 years €1,000,000 Rich & Famous: Step 1: Getting Rich

38. 4. Sell Better Drinks Faster Rich & Famous: Step 1: Getting Rich

39. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 Rich & Famous: Step 1: Getting Rich

40. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 Rich & Famous: Step 1: Getting Rich

41. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 Rich & Famous: Step 1: Getting Rich

42. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 Rich & Famous: Step 1: Getting Rich

43. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 Rich & Famous: Step 1: Getting Rich

44. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976 Rich & Famous: Step 1: Getting Rich

45. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976 x 4 years €1,000,000 Rich & Famous: Step 1: Getting Rich

46. 5. Sell More Profitable Drinks (a) Rich & Famous: Step 1: Getting Rich

47. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Rich & Famous: Step 1: Getting Rich

48. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Rich & Famous: Step 1: Getting Rich

49. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Rich & Famous: Step 1: Getting Rich

50. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: Rich & Famous: Step 1: Getting Rich

51. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Rich & Famous: Step 1: Getting Rich

52. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Selling price: €7,00 Rich & Famous: Step 1: Getting Rich

53. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Selling price: €7,00 Profit: €5,83 Rich & Famous: Step 1: Getting Rich

54. 5. Sell More Profitable Drinks (b) Rich & Famous: Step 1: Getting Rich

55. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Rich & Famous: Step 1: Getting Rich

56. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Rich & Famous: Step 1: Getting Rich

57. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 Rich & Famous: Step 1: Getting Rich

58. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 Rich & Famous: Step 1: Getting Rich

59. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 Rich & Famous: Step 1: Getting Rich

60. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Rich & Famous: Step 1: Getting Rich

61. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65 Rich & Famous: Step 1: Getting Rich

62. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65 “Super-premium” vodka : €1,98 Rich & Famous: Step 1: Getting Rich

63. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 Rich & Famous: Step 1: Getting Rich

64. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 Rich & Famous: Step 1: Getting Rich

65. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 Rich & Famous: Step 1: Getting Rich

66. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 Rich & Famous: Step 1: Getting Rich

67. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 Rich & Famous: Step 1: Getting Rich

68. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 x 2 years: Rich & Famous: Step 1: Getting Rich

69. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 x 2 years: €1,000,000 Rich & Famous: Step 1: Getting Rich

70. RRR Rich & Famous: Step 2: Getting Famous

71. Drinks guests will R e-order RRR Rich & Famous: Step 2: Getting Famous

72. Drinks guests will R e-order An atmosphere guests will want to R eturn to RRR Rich & Famous: Step 2: Getting Famous

73. Drinks guests will R e-order An atmosphere guests will want to R eturn to A bar guests will R ecommend to their friends RRR Rich & Famous: Step 2: Getting Famous

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