Understanding how to get the most out of Social Media platforms like Twitter is no easy undertaking. We hope that this collection of best practices and tips puts you down the path to engaging with your online communities in a more meaningful way. Throughout this eBook you will see a twitter icon . Anywhere that you see that icon you can tweet the content on that page by simply clicking the button. We look forward to providing you with useful, actionable content that helps you reach your Digital Marketing goals.

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Twitter For Business
11 Best Practices
+
9 Live Tweeting Tips

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Welcome to Gruen Agency!
Understanding how to get the most out of Social Media platforms like Twitter
is no easy undertaking. We hope that this collection of best practices and
tips puts you down the path to engaging with your online communities in a
more meaningful way.
Throughout this eBook you will see a twitter icon. Anywhere that you see
that icon you can tweet the content on that page by simply clicking the
button.
We look forward to providing you with useful, actionable content that helps
you reach your Digital Marketing goals.
Best,
Gruen Agency

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View 1,000,000 new Tweets
Twitter in Numbers
11 Twitter Best Practices
Live Tweeting Tips
What’s happening?

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53 million:
Number of users
Twitter added in
12 mo. timeframe
211 Million monthly
mobile users
81% of ad
revenue came
from mobile ads
Twitter in Numbers
Jeffbullas.com

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11 Twitter Best Practices

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Twitter Best Practices (in under 140 characters)
Tweets should be around 100 characters. This
makes it easier for people to share and include
their own comments.
Keep it Short

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Twitter Best Practices (in under 140 characters)
Follow the 80/20 rule.
Spend 80% of your
time on conversation
and 20% on promotion.
Be Genuine

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Twitter Best Practices (in under 140 characters)
Twitter real estate is
valuable. Use it wisely
by shortening your
URLs. They take up
precious characters.
Use URL Shorteners

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Twitter Best Practices (in under 140 characters)
Please don’t jump on
the bandwagon if the
topic is not relevant to
your business. #kittens
#puppies
#Hashtags Part 1

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Twitter Best Practices (in under 140 characters)
How to properly use a
#: 1) Join trending
topics 2) Get found in
searches 3) Add
context
#Hashtags Part 2

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Twitter Best Practices (in under 140 characters)
Tweets with 1-2 #’s receive approximately 20%
higher engagement. However, use them
sparingly. Don’t irritate your followers.
#Hashtags Part 3

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Twitter Best Practices (in under 140 characters)
Twitter now includes
previews of images
(similar to FB). Take
advantage and catch
the eye of your
audience!
Twitter Can Be Visual

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Twitter Best Practices (in under 140 characters)
A simple topic search in
Twitter can open the
door to many
conversations that are
already in motion.
Join Existing
Conversations

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Twitter Best Practices (in under 140 characters)
In the blink of an eye the conversation can shift
or someone may steal your clever line. Be
mindful, but don’t hesitate too long.
Twitter is Moving With or Without You

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Twitter Best Practices (in under 140 characters)
Take some time to review users profiles before
following: 1) Are they relevant to you? 2) How
often do they tweet? 3) Following/followers.
Choose Wisely

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Twitter Best Practices (in under 140 characters)
The amount of info on
Twitter can be
overwhelming. Twitter
lists are a great way to
clear the clutter based
on your objective.
Get Organized

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Tips to Have You Live
Tweeting Like A Pro

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1. Make sure you have the correct #hashtag.
2. Know all of the speaker handles.
3. Send out some tweets prior to the event.
Preparing Prior to the Event

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1. Don’t tweet just anything. Try to capture the
most useful nuggets and share those.
2. Watch the hashtag so you can respond to
or retweet messages from other attendees.
What to Do the Day of

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1. Attribute quotes to the speaker’s twitter
handle.
2. TAKE PICTURES! This could be of the
speakers, attendees, buffet tablet, etc.
What to Do the Day of

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1. Upload additional pictures, retweet great
content and respond to questions.
2. Connect with the people you shared this
experience with (both online and offline).
What to Do After the Event

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Connect with us!
Our Story Our Capabilities
Gruen Agency had very humble beginnings
in Bruce Gruen’s basement over 20 years
ago. At that time, local search was offline, in
the form of Yellow Pages and Print
Advertising. As Search Marketing began to
evolve in the early 2000’s, Gruen Agency
quickly began adding services in
anticipation of our clients growing needs.
Over the years we’ve continued to add
marketing solutions to help our clients
increase visibility both online and offline.
 SEO
 Paid Search
 Content Marketing
 Social Media
 Local Search
 Web Development & Design
 Consulting
 Training & Workshops
Need Help Getting Found?
Contact Us

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