1. INCREASE SALES THROUGH FLYERS
Many businesses have been sending out good old paper flyers to their customers as a highly effective
form of mass marketing. Just about every consumer can recall seeing their mailbox jammed with
flyers or having a flyer stuck onto their car window. Many people have read the flyers while others
quickly tossed them aside. Tracking results from the flyers was restricted to measuring sales uplift at
a mass level. With the advent of direct marketing there are more effective methods to deliver flyers
and spreading their promotional content. Further, it is easier to measure what is being viewed.
REASONS TO ADOPT ONLINE FLYER
• Reduce expensive printing costs
• Decrease lead time required to launch
an email flyer campaign
• Ability to track what areas of the flyer
are being viewed
• Additional unique features like ‘forward
to friends’, helps retailer to gain more
focused promotion
• Online Flyers are environmental
friendly. No waste, no garbage and no
litter
HOW GROUP FiO’S ONLINE FLYERS OR VIRTUAL FLYERS BENEFIT RETAILERS
• Create a single flyer and allow your customer to browse the flyer online using flash
technology
• Allow your customer to view multiple flyers at any given time
• Allow flyers to be segregated by customer type and ensure the right group views the right
flyers.
• Large number of templates to choose from
• Create hot spots in the flyer which will link to live pages in your website that offer greater
detail or allow them to shop
• Personalize your flyer. Delight your customers by dynamically presenting the flyer while they
shop
• Create a PDF version for emails which you can easily distribute to customers via email
• Send your online flyer or special to mobile phones via SMS
• Measure flyer performance by analyzing which pages are viewed and which hot zones are
clicked
Group FiO Inc, Suite 448, 5149 Country Hills Blvd. NW, Calgary, Alberta, Canada T3A 5K8
Tel: (403) 648-8626 Fax: (403) 648-5099
Visit www.groupfio.com for more information
For business queries contact: Ravi Srinivasan Office: (403) 648 8628 Ext 31
email: ravi.srinivasan@groupfio.com