Strategic Planning In Advertising
by Griffin Farley on Sep 15, 2009
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Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation P...
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
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10 months ago Reply
On your first point, if you speak with the planners at Fallon where Connection Planning was founded in 1999 they will talk about those early days as 'Account Planning for Media' 1 year ago Reply