1. Advertising
Strategies

2. Social Media Sites
Facebook and Twitter are good ways to
attract the target audience, as the age
group (16-25) in particular use these
sites.

3. Posters
In places such as shopping centres and
cinemas, posters would be a good way of
advertising the film. Especially in
cinemas as people who see the poster
could potentially be regular cinema
visitors and more inclined to visit new
releases.

4. Trailers - TV
During prime time on a Friday/Saturday
night, a trailer would be ideal. This
would address the majority of our target
audience (from the feedback we
received). Also, it would attract people
from outside the target audience as
many people watch TV on a Saturday
night.

5. Trailers - Cinemas
Alternatively, trailers could be shown in
cinemas. The best time for the trailer
would be before the audience watches a
different action-adventure film as this
directly targets action-adventure film
viewers and people who take an interest
in this genre.

6. Trailers - Websites
Recently there has been a technological
convergence with YouTube. They have
started to advertise new film releases
on the home page. This would be an
ideal way of advertising as it would
target a larger audience.

7. Costs
For films with a higher budget, it would be
better to make trailers and advertise on
TV, cinemas and websites such as
YouTube. However these methods do
cost a lot of money. On the other hand,
you can advertise with social network
pages, forums and blogs to create a viral
buzz.