Windows Live Search Macros Ramez Naam Director of Program Management Windows Live Search NGW056

Outline Windows Live Search What is a search macro? What can you do with macros? What’s coming? Q & A

Windows Live Search

What is a search macro?

What can you do with macros?

What’s coming?

Q & A

Windows Live Search An integral part of Live.Com Powered by the same engine as MSN Search But with a new, more powerful interface Built on the Atlas framework

An integral part of Live.Com

Powered by the same engine as MSN Search

But with a new, more powerful interface

Built on the Atlas framework

Windows Live Search Demo Web Search Feeds Images

Web Search

Feeds

Images

Windows Live Search Macros A Macro is: A custom search engine Defined by you or someone else Shareable with others Available as a tab in Live Search Demo

A Macro is:

A custom search engine

Defined by you or someone else

Shareable with others

Available as a tab in Live Search

Demo

Creating And Sharing Macros Today: A few predefined macros at microsoftgadgets.com Next Week: Authoring UI to create and share new macros Search of microsoftgadgets.com

Today:

A few predefined macros at microsoftgadgets.com

Next Week:

Authoring UI to create and share new macros

Search of microsoftgadgets.com

How Macros Work Macro defines: A Scope Currently Web or News Other scopes (Images, etc..) coming soon A “Query Augmentation” String that gets added to every query that uses the macro

Macro defines:

A Scope

Currently Web or News

Other scopes (Images, etc..) coming soon

A “Query Augmentation”

String that gets added to every query that uses the macro

A Simple Macro Example “ Search Microsoft.com” Macro Scope = Web Definition = “site:microsoft.com” Name = livesearch.microsoft What happens to a query? User types “windows vista drivers” User clicks “livesearch.microsoft” macro in the UI Query is expanded into: Windows Vista drivers site:Microsoft.com

“ Search Microsoft.com” Macro

Scope = Web

Definition = “site:microsoft.com”

Name = livesearch.microsoft

What happens to a query?

User types “windows vista drivers”

User clicks “livesearch.microsoft” macro in the UI

Query is expanded into:

Windows Vista drivers site:Microsoft.com

What Can You Do With Macros?

1) Search Sites Specify list of sites to search, separated by ORs (or “|” character) Up to 10s of sites (tell us if you want more!) Example: Seattle News macro: ( site:seattletimes.nwsource.com | site:www.topix.net/seattle | site:seattlepi.nwsource.com | site:www.thestranger.com )

Specify list of sites to search, separated by ORs (or “|” character)

Up to 10s of sites

(tell us if you want more!)

Example: Seattle News macro:

( site:seattletimes.nwsource.com | site:www.topix.net/seattle | site:seattlepi.nwsource.com | site:www.thestranger.com )

Search Sites: Tip Use parenthesis! You want: Monorail ( site:seattletimes.nwsource.com OR site:www.topix.net/seattle OR site:seattlepi.nwsource.com OR site:www.thestranger.com ) Not: Monorail site:seattletimes.nwsource.com OR site:www.topix.net/seattle OR site:seattlepi.nwsource.com OR site:www.thestranger.com

Use parenthesis!

You want:

Monorail ( site:seattletimes.nwsource.com OR site:www.topix.net/seattle OR site:seattlepi.nwsource.com OR site:www.thestranger.com )

Not:

Monorail site:seattletimes.nwsource.com OR site:www.topix.net/seattle OR site:seattlepi.nwsource.com OR site:www.thestranger.com

2) Filter Based on Text Find only pages that contain the word “resume” Query Augmentation = “resume”

Find only pages that contain the word “resume”

Query Augmentation = “resume”

3) Filter Based On Parts Of Page Find only pages that contain the word “resume” in the title Query Augmentation = “intitle:resume”

Find only pages that contain the word “resume” in the title

Query Augmentation = “intitle:resume”

3) Filter Based On Parts Of The Page Or other parts of the page: In the URL: inurl:resume In the page body: inbody:resume In text of incoming links: inanchor:resume

Or other parts of the page:

In the URL: inurl:resume

In the page body: inbody:resume

In text of incoming links: inanchor:resume

3) Filter Based On Parts Of The Page Find only pages that contain the word “resume” in BOTH the Title and URL: (intitle:resume AND inurl:resume)

Find only pages that contain the word “resume” in BOTH the Title and URL:

(intitle:resume AND inurl:resume)

4) Filter Based On Filetype Find only PDFs filetype:pdf Find only PDFs or PostScript Files (filetype:pdf OR filetype:ps)

Find only PDFs

filetype:pdf

Find only PDFs or PostScript Files

(filetype:pdf OR filetype:ps)

5) Filter Based On Linked Filetypes Find only pages that link to MP3s contains:mp3 Find only pages that contain MP3s or WMAs (contains:mp3 OR contains:wma)

Find only pages that link to MP3s

contains:mp3

Find only pages that contain MP3s or WMAs

(contains:mp3 OR contains:wma)

Some Examples – Resume Search (filetype:pdf | filetype:doc | filetype:ps | contains:pdf | contains:doc | contains:ps) resume

(filetype:pdf | filetype:doc | filetype:ps |

contains:pdf | contains:doc |

contains:ps)

resume

Some Examples – Music Search intitle:index.of (contains:mp3 | contains:wma) -html -htm -php -asp -txt -pls

intitle:index.of

(contains:mp3 | contains:wma)

-html -htm -php -asp -txt -pls

Some Examples – Video Search intitle:index.of (contains:mpg | contains:mpeg | contains:avi | contains:wmv ) -html -htm -php -asp -txt –pls

intitle:index.of

(contains:mpg | contains:mpeg | contains:avi | contains:wmv )

-html -htm -php -asp -txt –pls

6) Filter Based On Feeds Find only RSS/Atom/XML Feeds feed: Find only pages that link to Feeds hasfeed:

Find only RSS/Atom/XML Feeds

feed:

Find only pages that link to Feeds

hasfeed:

Example – Podcast Search feed: (intitle:podcast | inurl:podcast | contains:mp3 ) demo

feed:

(intitle:podcast | inurl:podcast | contains:mp3 )

demo

7) Filter Based On Outlinks Find only pages that link to http://www.microsoft.com link:http://www.microsoft.com Find pages that link to any page on *.microsoft.com/* linkdomain:microsoft.com

Find only pages that link to http://www.microsoft.com

link:http://www.microsoft.com

Find pages that link to any page on *.microsoft.com/*

linkdomain:microsoft.com

Example – Blogs Talking About Microsoft linkdomain:microsoft.com hasfeed: (inurl:archive | inurl:archives | inurl:blog) demo

linkdomain:microsoft.com

hasfeed:

(inurl:archive | inurl:archives | inurl:blog)

demo

8) Filter Based On Country/Language Find only pages hosted in the US: location:us Find only pages in the German language: language:de All based on ISO codes See http://search.msn.com/docs/?t=SEARCH_REF_Codes.htm

Find only pages hosted in the US:

location:us

Find only pages in the German language:

language:de

All based on ISO codes

See http://search.msn.com/docs/?t=SEARCH_REF_Codes.htm

Example – Middle East Search (loc:iq | loc:eg | loc:il | loc:ir | loc:jo | loc:kw | loc:lb | loc:ly | loc:ma | loc:om | loc:pk | loc:qa | loc:sa | loc:sy | loc:ye) demo

(loc:iq | loc:eg | loc:il | loc:ir | loc:jo | loc:kw |

loc:lb | loc:ly | loc:ma | loc:om | loc:pk |

loc:qa | loc:sa | loc:sy | loc:ye)

demo

9) Alter The Ranking Prefer:<any term, phrase, or operator> Example: prefer:site:nytimes.com ..boosts the rank of nytimes.com results

Prefer:<any term, phrase, or operator>

Example:

prefer:site:nytimes.com

..boosts the rank of nytimes.com results

Future Directions Ship Macro Creation and Sharing – Next Week More Control! More ways to filter and sort results Control over the user interface Feedback What are people doing with my macro?s More Ways to Use: Results as RSS Search API integration

Ship Macro Creation and Sharing – Next Week

More Control!

More ways to filter and sort results

Control over the user interface

Feedback

What are people doing with my macro?s

More Ways to Use:

Results as RSS

Search API integration

Future Directions This is just the beginning What do you want to see? Contact: [email_address]

This is just the beginning

What do you want to see?

Contact: [email_address]

Discussion [email_address]

[email_address]

© 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.