SEO Basics for Your Business
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SEO Basics for Your Business

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http://www.gloriarand.com SEO Copywriter Gloria Rand presents SEO tips and techniques to get your website to rank well on the search engines.

http://www.gloriarand.com SEO Copywriter Gloria Rand presents SEO tips and techniques to get your website to rank well on the search engines.

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  • Move mouse over the Grab Tab Clicks 1, 2, and 3 By clicking the orange arrow, you can open and close your control Panel Click 4 From the View Menu you can also set the Control Panel not to auto-hide when inactive if you prefer to keep it always open. Click 5 The Audio pane provides audio information. (If the organizer has given attendees a choice) By default you have joined the Webinar via Mic & Speakers. Click 6 Click Audio Setup to select your computer speaker or headset devices. Clicks 4, 5 and 6 If you prefer, you can join the audio via telephone by selecting Use Telephone, and the dial-in information will be displayed, including an Audio PIN. If you would like to ask any questions of today’s presenters over the phone, you must enter your Audio PIN in order to have your line unmuted. Click 7 During (at the end, etc.) the presentation, you have the ability to send questions to our Webinar staff through the Questions pane. Simply type in your question and click send. (Optional) At the end of the presentation we will do a Q&A session to answer as many questions as we have time for. Click 8 During the presentation we may ask you to answer a question by raising your hand. This option is located on the Grab Tab. (Optional) You can also indicate that you have a question and would like your line unmuted by raising your hand. Click 9 and 10 We will address Q&A at the end of today’s session, and as a final reminder, today’s Webinar is being recorded, and everyone will receive an email within 24 hours with a link to view a recording of today’s event.

SEO Basics for Your Business SEO Basics for Your Business Presentation Transcript

    • SEO Basics for Your Business
    • Audio: Use your microphone and speakers (VoIP) or call in using your telephone.
    • United States: +1 (484) 589-1010 Access Code: 112-226-261
    • Presenter:
    • Gloria Rand
    • SEO Copywriter
    Attendees: Click Audio Setup on your control panel to make sure your speakers or headset work properly before the webinar begins
  • How to Participate Today
    • Open and close your Panel
    • View, Select, and Test your audio
    • Submit text questions
    • Raise your hand
    • Q&A addressed at the end of today’s session
    • Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
  • Former writer/producer for “Nightly Business Report” on PBS SEO Copywriter & Social Media Consultant Gloria Rand’s Blog named one of the Top 11 SEO Copywriting Blogs by Wordstream Internet Marketing
  • Overview
    • What is SEO and why is it necessary?
    • SEO Techniques
    • SEO & Social Media
    • 8 Common SEO Mistakes
  • What is SEO & why do I need it?
    • Drives quality traffic to your website
  • What is SEO & why do I need it?
    • Drives quality traffic to your website
    • SEO + web visitors = $ for your business
  • SEO Techniques
    • White Hat vs. Black Hat
    SEO ?
  • SEO Techniques
    • White Hat
      • Keyword Research
  • SEO Techniques
    • White Hat
      • Keyword Research
        • Google Adwords
        • Wordtracker.com
        • Competitors’ websites
  • Google’s Wonder Wheel
  • Related Searches
  • SEO Techniques
    • White Hat
      • Keyword Research
      • Meta Tags
  • SEO Techniques
    • White Hat
      • Keyword Research
      • Meta Tags
      • Write Copy for Visitors NOT Search Engines
  • SEO Techniques
    • White Hat
      • Keyword Research
      • Meta Tags
      • Write Copy for Visitors NOT Search Engines
      • Inbound links, Backlinks
  • Inbound links
  • Backlinks
    • Professional associations
  • Backlinks
    • Professional associations
    • Directories – Yahoo, DMOZ
  • Backlinks
    • Professional associations
    • Directories – Yahoo, DMOZ
    • Blogs
  • Backlinks
    • Professional associations
    • Directories – Yahoo, DMOZ
    • Blogs
    • Online Press Release Sites
  • Backlinks
    • Professional associations
    • Directories – Yahoo, DMOZ
    • Blogs
    • Online Press Release Sites
    • Social Networks – Facebook, Twitter, etc.
  • Backlinks
    • Professional associations
    • Directories – Yahoo, DMOZ
    • Blogs
    • Online Press Release Sites
    • Social Networks – Facebook, Twitter, etc.
    • Article directories – Ezinearticles.com
  • SEO Techniques
    • White Hat
      • Local Directories / Reviews
  • SEO Techniques
    • Black Hat
      • Keyword stuffing
  • SEO & Social Media
  • Google Page One Results
  • Google Page One Results cont.
  •  
  • 8 Common SEO Mistakes
    • 1. You optimized for common, popular words
  • 8 Common SEO Mistakes
    • 1. You optimized for common, popular words
    • 2. Every title tag has the same keyword phrase: your company name
  • 8 Common SEO Mistakes
    • 1. You optimized for common, popular words
    • 2. Every title tag has the same keyword phrase: your company name
    • 3. URL of your website has no keywords
  • 8 Common SEO Mistakes
    • 1. You optimized for common, popular words
    • 2. Every title tag has the same keyword phrase: your company name
    • 3. URL of your website has no keywords
    • 4. Your website’s heading is an image – no text
  • 8 Common SEO Mistakes
    • 5. Your design/SEO firm “ DID” SEO & you are ranking #1 on Google
  • 8 Common SEO Mistakes
    • 5. Your design/SEO firm “ DID” SEO & you are ranking #1 on Google
    • 6. Your SEO firm promised you’d be in 1000s of search engines
  • 8 Common SEO Mistakes
    • 5. Your design/SEO firm “ DID” SEO & you are ranking #1 on Google
    • 6. Your SEO firm promised you’d be in 1000s of search engines
    • 7. You did SEO after your website was built
  • 8 Common SEO Mistakes
    • 5. Your design/SEO firm “ DID” SEO & you are ranking #1 on Google
    • 6. Your SEO firm promised you’d be in 1000s of search engines
    • 7. You did SEO after your website was built
    • 8. Your website was built entirely in flash
  • Summary
    • SEO helps you attract high quality & quantity web traffic
    • Best Practices
    • Avoid Common Mistakes
    • Optimize Social Media Presence
  • Questions? Ask Gloria!
    • Gloria Rand
    • SEO Copywriter
    • http://www.gloriarand.com
    • [email_address]
    • Facebook: GloriaRandCopywriter
    • Twitter: @GloriaRand
    • Blog: gloriarand.wordpress.com