The document outlines key principles of page design for rural Kannada newspapers, focusing on the alignment of design with content and purpose while considering the target audience. It emphasizes the importance of color choice, text elements, and grid layout for effective design. The workshop, conducted by Ravi Hegde, aims to guide participants in planning and practicing design tailored to various newspaper formats and readership demographics.

1. Page Designby Ravi HegdeA Karnataka Media Academy WorkshopFor Rural Kannada Newspapers13-8-2009 – ThursdayKolar

2. Which is the Good Face?1. Design is the face of Content.2. Design should not be less or more.3. Design should be apt.

3. How Do You Start Designing?Which one is first?A. Site Plan B. Home PlanPlan your design to match Newspaper size

4. Different Newspaper SizesBroadsheetSlimBerlinerTabloid

5. What is the purpose?Office?Residence! Daily / Eveninger Magazine WeeklyPlan your design to match the purpose

6. Daily & Magazine

7. Whom are you designing for?Young, Women, Kids, Conservative, Metro etc…Plan your design to match the target reader

8. Colour ChoiceUnderstand reader’s choiceUse few colours on single pageUse colours which you can print

9. DESIGN ELEMENTS

10. Text Elements - FONTSBody Font – 1 type

11. Heading Fonts – 2 or 3 maximum

12. Caption Fonts – 1 type

13. Serif and San-Serif FontsPicture ElementsResolution

14. Crop

15. Size

16. Grains / Dots

17. Colour, Brightness & Contrast

18. Caption

19. Photo Heading

20. Byline, Internet CopyrightsGrid ElementsColumn & Gutter

21. Grid ElementsText Inset

22. Navigation ElementsPanel | Turn Page | SectionsTrivia : Mast-head not Master-head

23. DesignMoods

24. Leisure V/s Busy Designs

25. Balancing Act1. BALANCE2. CONTRAST3. RHYTHM4. UNITY5. HARMONY

26. TOP HALFLove @ First Site

27. START COPYING!How to start DESIGNING?How to practice DESIGN?

28. Thank YouAny Questions?www.RaviHegde.com